I’m a self-motivated Communications, Advertising, and Marketing graduate with First Class Honours, skilled in content creation, social media strategy, and event planning. I enjoy blending creativity with strategic thinking to deliver measurable impact, with a proven track record of managing websites, drafting press releases, and building brand awareness through multi-platform campaigns. I’m adept at liaising with partners, stakeholders, and diverse audiences, and I’ve produced engaging digital content—including TikToks and viral campaigns—that drive audience growth and strengthen brand identity.
I’m currently in Australia, balancing creative marketing with leadership and teaching responsibilities as a Lifeguard and Swim Teacher with BlueFit Group in Melbourne, where I continue to develop cross-functional skills across communications, education, and community engagement.
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I spent 2 years and 10 months as the Social Media Lead for the Belfast store, where I built a TikTok presence from the ground up and managed Facebook content, tailoring messaging to different platform demographics. During my university placement year, I worked on a wide range of projects and campaigns with a high level of creative autonomy, achieving several viral videos. I also liaised closely with Head Office, delivering against specific briefs, and was selected to contribute to the brand’s nationwide St Patrick’s Day social media campaign.
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