I am an experienced Social Media Strategist skilled in growing and managing Instagram, TikTok, LinkedIn, and YouTube accounts. I am confident in creating engaging content using Canva, CapCut, and in-app tools, with a strong focus on brand consistency and audience engagement. Data-led, trend-aware, and results-focused, I deliver strategies that drive reach, conversions, and community growth. I excel at developing comprehensive social media strategies aligned with business objectives and evolving industry trends, enhancing brand presence and ensuring consistent growth across multiple platforms.

I am an experienced Social Media Strategist skilled in growing and managing Instagram, TikTok, LinkedIn, and YouTube accounts. I am confident in creating engaging content using Canva, CapCut, and in-app tools, with a strong focus on brand consistency and audience engagement. Data-led, trend-aware, and results-focused, I deliver strategies that drive reach, conversions, and community growth. I excel at developing comprehensive social media strategies aligned with business objectives and evolving industry trends, enhancing brand presence and ensuring consistent growth across multiple platforms.

Available to hire

I am an experienced Social Media Strategist skilled in growing and managing Instagram, TikTok, LinkedIn, and YouTube accounts. I am confident in creating engaging content using Canva, CapCut, and in-app tools, with a strong focus on brand consistency and audience engagement. Data-led, trend-aware, and results-focused, I deliver strategies that drive reach, conversions, and community growth. I excel at developing comprehensive social media strategies aligned with business objectives and evolving industry trends, enhancing brand presence and ensuring consistent growth across multiple platforms.

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Language

English
Fluent
Turkish
Fluent

Work Experience

Social Media and Content Lead at Grainger plc
April 1, 2023 - Present
Developed and implemented a comprehensive social media strategy aligned with Grainger's business objectives, target audience, and industry trends, with quarterly reviews to optimize performance. Managed and scaled the brand’s presence across Instagram, TikTok, LinkedIn, and YouTube, ensuring consistent growth and audience engagement. Planned, commissioned, and edited engaging multimedia content maintaining alignment with brand tone and visual identity. Designed branded assets using Canva, CapCut, and platform-native tools for consistent visual output. Edited video content for reels and stories to maximize audience retention, reach, and engagement. Wrote compelling, brand-aligned copy and captions tailored to each platform, optimizing for clicks, saves, and shares. Researched and applied trending sounds, hashtags, and formats to enhance content performance and platform relevance. Set and monitored KPIs using Google Analytics, Hootsuite, and native insights to inform data-driven decisi
Senior Marketing Executive at Cluttons
February 28, 2023 - September 2, 2025
Developed and implemented a new social media strategy in line with the brand refresh ensuring consistency and alignment with company objectives. Established social media best practices to enhance brand presence, engagement and performance across all platforms. Ensured all communications adhered to brand guidelines, maintaining a cohesive and professional brand identity. Collaborated closely with the Head of Marketing to align social media strategy with wider company communication and marketing objectives. Created compelling, platform-specific content that drove engagement and built active communities across multiple social channels. Utilised social media analytics tools to track campaign performance, generate insights, and present actionable reports to the board. Planned and executed marketing communications for both B2B and B2C audiences, ensuring tailored messaging and strategic impact. Tracked and reported on marketing campaigns, ensuring all communications aligned with business goa

Education

BA History at University of Essex
January 1, 2013 - January 1, 2016
MA Marketing, Advertising, and Media at University of Essex
January 1, 2016 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Real Estate & Construction