I'm a bilingual (English/Spanish) social media strategist with Edelman agency experience, specializing in short-form video, paid and organic social strategy, and community growth in pharma, health, wellness and education sectors. I build content strategies that boost engagement and optimize campaigns to drive measurable ROI. As a freelancer, I help small businesses and startups scale with Reels/TikTok, email campaigns, and analytics-driven storytelling.…

Fabiana Cuellar

I'm a bilingual (English/Spanish) social media strategist with Edelman agency experience, specializing in short-form video, paid and organic social strategy, and community growth in pharma, health, wellness and education sectors. I build content strategies that boost engagement and optimize campaigns to drive measurable ROI. As a freelancer, I help small businesses and startups scale with Reels/TikTok, email campaigns, and analytics-driven storytelling.…

Available to hire

I’m a bilingual (English/Spanish) social media strategist with Edelman agency experience, specializing in short-form video, paid and organic social strategy, and community growth in pharma, health, wellness and education sectors.

I build content strategies that boost engagement and optimize campaigns to drive measurable ROI. As a freelancer, I help small businesses and startups scale with Reels/TikTok, email campaigns, and analytics-driven storytelling.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Digital Marketing (Freelance) / Content Strategist at FCA Consulting
January 1, 2025 - Present
Developed and executed content strategies for small businesses, driving brand visibility through targeted social campaigns for start-up and pharma clients. Produced Reels/TikToks with CapCut, boosting engagement by up to 45% and conversions by 56% for a tech start-up client. Designed branded Canva templates, creating cohesive cross-platform presence.
Social Strategist at Edelman
January 1, 2024 - October 15, 2025
Led organic and paid social campaigns for pharma and health tech clients, increasing reach by 24% in one quarter. Delivered actionable reporting that improved ad performance by 15% lower CPC. Managed editorial calendars, content creation, and scheduling across multiple platforms. Partnered with creative and analytics teams to develop campaign strategies aligned with brand KPIs.
Development Coordinator at La Clinica del Pueblo
January 1, 2023 - October 15, 2025
Raised over $90K in fundraising through optimized social media and email marketing campaigns. Increased social engagement by 6% year-over-year via content planning and storytelling. Built the organization’s first community management protocols to streamline supporter engagement.
Account Coordinator at Crosby Marketing Communications
January 1, 2018 - October 15, 2025
Developed and executed social media strategies for federal health campaigns, ensuring adherence to brand guidelines and industry best practices. Collaborated with designers and copywriters to create compelling organic social content.
Communications Intern at Spectrum Science Communications
December 30, 2015 - October 13, 2025
Collaborated with graphic designers and copywriters to create social media content for health and biopharma clients, aligning messaging with brand guidelines and audience insights. Served as the program's only intern in the cohort to publish two health-related blog posts on the company blog.

Education

Bachelor of Arts at University of Maryland
January 11, 2030 - October 15, 2025
Bachelor of Science at American University
January 11, 2030 - October 15, 2025

Qualifications

Advanced Social Advertising Certification
September 1, 2024 - September 21, 2024
Completed Hootsuite Academy’s Advanced Social Advertising course, focusing on strategic campaign planning, audience targeting, creative optimization, and ROI-driven advertising. Gained in-depth training on managing and scaling paid social campaigns across platforms like Facebook, Instagram, and LinkedIn using tools such as Meta Ads Manager. Emphasis on analytics, A/B testing, and performance improvement.
Social Media Marketing
January 15, 2022 - January 15, 2022
I’m certified in Social Media Marketing through Hootsuite, demonstrating my in-depth knowledge of social media strategies, audience engagement, and campaign optimization. This certification showcases my ability to create impactful content, build strong online communities, and drive measurable results. It reflects my commitment to mastering the latest tools and best practices in digital marketing.
Hootsuite Platform Certification
February 1, 2017 - February 18, 2017
Demonstrated proficiency in using Hootsuite for social media management, including scheduling, monitoring, engagement, and reporting across multiple channels.

Industry Experience

Healthcare, Life Sciences, Education, Professional Services
    uniE608 Reel created for recent client
    Here’s a Reel I produced for Motivame featuring an instructor testimonial. The strategy was to leverage peer-to-peer storytelling by using current instructors to persuade other educators to join. After boosting this post, it generated strong engagement and new instructor sign-ups.…
    uniE608 Reel example for recent client
    Reel created for Motivame featuring a salsa instructor promoting her class. The strategy here was to showcase the platform’s value for both instructors (visibility, class promotion) and students (discovering new classes). After boosting, this campaign led to new instructor sign-ups and attracted new students.…
    uniE608 Reel example for recent client
    Here’s an example of a Reel I created for Motivame, an edtech platform connecting teachers and students in Bolivia.. After boosting this post, the campaign drove around 15 new instructor sign-ups, demonstrating how strategic short-form video can directly support user acquisition instagramreels tiktok contentstrategy socialmediastrategy…
    paper Digital Marketing Portfolio

    Hi there! I’m Fabiana (Fabi) - a social media strategist and digital marketer passionate about creating content that connects and campaigns that convert! My digital portfolio shows years of experience working with health, wellness, non-profit and pharma brands, I’ve helped brands boost engagement, increase visibility, and drive real results: https://www.twine.net/signin