Corporate Communications Specialist at SHL Medical AG

Responsible for corporate communications for B2B SHL Medical AG in Zug, coordinating internal and external communications; developing content for announcements, PR, and cross-channel materials; supporting stakeholder engagement and brand consistency.

Senior Digital Marketing Specialist at SHL Medical AG

Omnichannel Campaigns: End-to-end responsibility for strategically planning, executing and optimizing global and market optimized omnichannel campaigns across social media (LinkedIn, Meta), paid search (Google Ads), and email marketing to enhance customer engaågement and achieve measurable outcomes for product launches, gloabl events/trade faires and HR recruitments. Customer Experience Measurement: Implemented data-driven approaches to evaluate campaign performance across touchpoints, leveraging insights from CRM tools (Salesforce), web analytics (Google Analytics), and social media platforms to continuously optimize the customer journey. KPI Development and Reporting: Developed and monitored consistent KPIs to align with marketing objectives, leveraging data insights to optimize channel performance and inform budget allocation. Provided strategic guidance on channel budgeting and marketing mix decisions to drive lead generation. Delivered compelling dashboards and reports to stakeholders, clearly showcasing campaign impact and areas for improvement. Budget Management: Co-managed six-figure budgets, balancing resource allocation to achieve lead generation and engagement targets efficiently. Cross-Functional Collaboration: Partnered with diverse teams including marketing, design, sales, legal, regulatory and IP to align campaign goals, ensuring cohesive customer experience strategies, consistent corporate identity, and full legal compliance. Collaborated with internal stakeholders, freelancers, and media agencies to enhance resource efficiency, ensure deliverable quality, and uphold brand standards. SEO & Landing Page Development: Improved website performance through comprehensive SEO strategies, including on-site, off-site, and basic technical SEO. Worked closely with web developers to optimize site structure, enhance page speed, and implement SEO best practices. Exploration of New Channels: Continuously tested and implemented innovative ad formats and emerging digital platforms to elevate marketing performance and drive omnichannel engagement. CRM Utilization: Leveraging CRM platforms (Salesforce) to target specific campaigns and enhance digital campaign performance, while serving as the organization's super user and driving continuous improvements.

Communication & Marketing Professional at GIDORS AG

Conceptualized and executed on- and off-line marketing and communications for multiple brands; supervised websites; managed content, projects, and digitalization strategy.

Intern at Swisscom Event & Media Solutions

Supported event and media solution activities; contributed to website updates and communications.

Commercial Apprenticeship at Siemens Building Technologies

Commercial apprenticeship; early career development in sales and marketing support.