Delivering comprehensive design solutions in branding and editorial, print and digital, and UX/UI and web development; Freelance clients include the Nordic Fashion Week Association, Irish charity Peter McVerry Trust, pharmaceutical Merck & Co / MSD (via Design Minds), UK-based magazines Boom Saloon and Foodies, and Zurich Insurance Brazil.

UX/UI Designer and Front-end Developer at Axon Division axondivision.com

February 1, 2020 - November 30, 2024

Contributed to several different projects for clients of all sizes in many different industry sectors in Ireland and internationally, from international sporting organisation FIA (Fédération Internationale de l’Automobile), to beloved local news site GCN (Gay Community News);

Web Designer and Marketing Assistant at Vital Intercâmbios

June 1, 2017 - May 31, 2018

Designed and developed responsive landing pages for monthly campaigns, promotions, and events of the agency; Ensured successful delivery and optimised organic reach of digital ads by designing and A/B testing visuals that complied with requirements for Google Display Ads, Facebook and Instagram.

Innovation Designer at MAPFRE | mapfre.com

February 1, 2013 - July 31, 2013

Showcased the Design Thinking process to the Customer Contact Center department director and executive managers by leading a project on workplace stress amongst employees and its relation to the company physical spaces; Prepared and facilitated innovation workshops by employing different methods to find answers to the different challenges at hand;

Innovation Designer at MJV Technology & Innovation | mjvinnovation.com

June 1, 2012 - January 31, 2013

Designed the new client portal on the Zurich website and the new offline welcome kits focused on the onboarding moment of the user journey; Empathised with user needs and pain points by shadowing and listening to calls with customer service agents in the customer service department, as well as performing research as a mystery shopper and attempting to hire insurance in bank branches;

Education

Post Graduate Certificate in Speculative Design Futures at Institute of Art Design + Technology Dún Laoghaire – Dublin

September 1, 2024 - December 1, 2024

First Class Honours BSc Degree in Information Technology at College of Computing Technology (CCT) – Dublin

September 1, 2016 - May 1, 2019

First Class Honours BSc Degree in Graphic and Product Design at Faculdades Oswaldo Cruz – São Paulo

February 1, 2008 - December 1, 2011

Qualifications

WAI0.1x: Introduction to Web Accessibility

May 20, 2024 - May 20, 2024

courses.edx.org/certificates/823c00d6c88f4c33a5340217062e1095

UX Design Professional Certificate

January 23, 2024 - January 23, 2024

coursera.org/account/accomplishments/professional-cert/L6ZVUCYFRJGD

Industry Experience

Computers & Electronics, Consumer Goods, Education, Financial Services

Design system and UI/UX dashboard design for MindaClient CMS

![MindaClient dashboard design](https://www.twine.net/signin

Since 2002, MindaClient has provided a CRM for over 6,000 users in the scholarship, business, charitable, and caring sectors. I worked on the platform’s user interface design and created the first Design System for the application as part of an ongoing company project to revitalise the website design.

See more on fffabio.com/mindaclient

Product DesignerUI DesignerUX Designer

Design and development of the FIA Activity Report website

![FIA Activity Report website design](https://www.twine.net/signin

Design and development of the first Activity Report website for the Fédération Internationale de l’Automobile (FIA).

Learn more on fffabio.com/fia-activity-report

DesignerFront-End Developer

Turn2Me App UX Design

![Turn2Me App design on mobile](https://www.twine.net/signin

Turn2Me is an Irish mental health charity that delivers professional counselling services online.

As part of the project of rebuilding the entire application and considering the growth in numbers of users specifically on mobile, I was asked to redesign and improve the app user experience at key points in the user journey

By focusing on pain-points from the project personas and growing numbers of counselling and support groups slots, I created wireframes flows and low-fidelity prototypes of the application. Moments such as the user registration and onboarding, the process of posting thoughts, joining support groups, applying for free counselling, and completing a donation in the system were modelled with a mobile-first delivery in mind.

Learn more on fffabio.com/turn2me-2020

UX Designer

LOOP second-hand ecommerce UX/UI Design

![LOOP desktop and mobile design](https://www.twine.net/signin

LOOP is web application for users who love to buy second hand

Learn more on fffabio.com/loop

Product DesignerUI DesignerUX Designer

A website for poet Alicia Byrne Keane

![Alicia Byrne Keane’s website](https://www.twine.net/signin

The publication of Alicia’s debut poetry collection, Pretend Cartoon Strength, at the end of 2023 was a catalyst for the design and development of a dedicated responsive website to reflect a more professional online presence and replace a link-sharing platform.

Learn more on fffabio.com/alicia-byrne-keane

DesignerFront-End Developer

Branding and identity for Helsinki Fashion Week

![Design for Helsinki Fashion Week](https://www.twine.net/signin

Visual identity system created for the SS20 edition of Helsinki Fashion Week. Deliverables included large format designs for the event venues, the official posters, programme, brochure, passes, as well as the event’s online presence.

Learn more on fffabio.com/helsinki-fashion-week-ss20

Designer