I’m a designer from Lisbon with 11 years of experience shaping visual identities, digital products, and user-centered experiences. Over the years, I’ve explored multiple sides of design from graphic design and branding to UX/UI and product design which gives me a broad, strategic perspective and the ability to move comfortably from concept to execution. What truly differentiates me is curiosity: I’m driven by understanding why something should exist before deciding how it should look or work. I’m an optimistic and creative problem-solver who enjoys tackling complex challenges, brainstorming ideas, and turning abstract concepts into meaningful, intuitive experiences. I care deeply about clarity, usability, and emotional impact, always aiming to create work that feels intentional and relevant rather than decorative.

Fábio Maio

I’m a designer from Lisbon with 11 years of experience shaping visual identities, digital products, and user-centered experiences. Over the years, I’ve explored multiple sides of design from graphic design and branding to UX/UI and product design which gives me a broad, strategic perspective and the ability to move comfortably from concept to execution. What truly differentiates me is curiosity: I’m driven by understanding why something should exist before deciding how it should look or work. I’m an optimistic and creative problem-solver who enjoys tackling complex challenges, brainstorming ideas, and turning abstract concepts into meaningful, intuitive experiences. I care deeply about clarity, usability, and emotional impact, always aiming to create work that feels intentional and relevant rather than decorative.

Available to hire

I’m a designer from Lisbon with 11 years of experience shaping visual identities, digital products, and user-centered experiences.

Over the years, I’ve explored multiple sides of design from graphic design and branding to UX/UI and product design which gives me a broad, strategic perspective and the ability to move comfortably from concept to execution. What truly differentiates me is curiosity: I’m driven by understanding why something should exist before deciding how it should look or work.

I’m an optimistic and creative problem-solver who enjoys tackling complex challenges, brainstorming ideas, and turning abstract concepts into meaningful, intuitive experiences. I care deeply about clarity, usability, and emotional impact, always aiming to create work that feels intentional and relevant rather than decorative.

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Language

English
Advanced
Portuguese
Fluent
Spanish; Castilian
Beginner

Work Experience

UX/UI & Brand Designer at WDJ Creatives (later AP3000)
January 1, 2022 - January 1, 2025
Designed low-to-high fidelity wireframes and component-based UI systems, while also collaborating closely with developers in agile workflows to enhance usability.
Product Designer at Odds Scanner
January 1, 2017 - January 1, 2018
Developed and implemented end-to-end user experiences for iGaming platforms, balancing creative solutions with business objectives.
Junior Graphic Designer at Nuno Gama
January 1, 2016 - January 1, 2017
Created various design assets and collaborated with clients to produce visually appealing marketing materials.
Lead UX/UI & Brand Designer at WDJ Creatives (AP3000)
January 1, 2022 - January 1, 2025
Led and mentored a multidisciplinary design team, providing strategic creative direction and ensuring cohesive brand identities. Supported UX activities through user research and usability testing. Designed responsive wireframes and partnered with developers to optimize UI design.
UX/UI & Brand Designer at SPX Agency
January 1, 2018 - January 1, 2020
Developed and implemented comprehensive brand identities across digital and print materials, managed client relationships, and produced various creative assets while supporting early-stage UX/UI workflows.

Education

Graduation in Marketing & Advertising at IADE Creative University
January 1, 2012 - January 1, 2015
Technical degree in Graphic Design at Escola Profissional de Imagem
January 1, 2015 - January 1, 2018
UX/UI Specialisation at The Starter
January 1, 2020 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Gaming, Professional Services, Real Estate & Construction