I'm Fabiana Rocha, a Barcelona-based creative professional with a diverse background in art direction, graphic design, UI/UX, and marketing. I craft visually captivating designs that effectively communicate brand messages and resonate with target audiences. I stay ahead of market trends and consumer behavior to drive impactful campaigns, blending strategic thinking with hands-on execution across brand identities, digital products, and offline media.

Fabiana Rocha

I'm Fabiana Rocha, a Barcelona-based creative professional with a diverse background in art direction, graphic design, UI/UX, and marketing. I craft visually captivating designs that effectively communicate brand messages and resonate with target audiences. I stay ahead of market trends and consumer behavior to drive impactful campaigns, blending strategic thinking with hands-on execution across brand identities, digital products, and offline media.

Available to hire

I’m Fabiana Rocha, a Barcelona-based creative professional with a diverse background in art direction, graphic design, UI/UX, and marketing. I craft visually captivating designs that effectively communicate brand messages and resonate with target audiences.

I stay ahead of market trends and consumer behavior to drive impactful campaigns, blending strategic thinking with hands-on execution across brand identities, digital products, and offline media.

See more

Language

Portuguese
Advanced
English
Advanced
Spanish; Castilian
Advanced

Work Experience

Brand Designer at TCL SunPower Global
August 1, 2023 - Present
Establishing a consistent and compelling global brand image, developing visual identity systems, and producing brand assets to support global campaigns.
Senior Art Director at W3haus (Freelancer)
January 1, 2020 - December 31, 2023
Led art direction for digital accounts; collaborated on projects for Tramontina, GPK, Klabin SA; contributed to Brivia for BMG Pactual's digital account.
Art Director at Wunderman Thompson
June 1, 2013 - January 31, 2020
Created visual identities and designed ads for social media, apps, catalogs, window displays, and film for Pernambucanas account.
Graphic Designer at Caras
June 1, 2011 - March 31, 2013
Developed media proposals for advertising insertions in the magazine and events.
Art Director at BP Comunicação
May 1, 2008 - March 31, 2011
Graphic design for Avon Cosmetics catalog.
Art Assistant at Trade Comunicação
September 1, 2006 - May 31, 2008
Design and creative management for WalMart account.
Graphic Designer at Inter Oito Design
March 1, 2003 - February 28, 2006
Creative management for accounts in the food sector.

Education

UI/UX Design Specialization at California Institute of the Arts
January 1, 2021 - March 24, 2026
Marketing at SENAC SANTO AMARO
January 1, 2011 - December 31, 2012
Visual Communication Technician at ETE José Rocha Mendes
January 1, 2002 - December 31, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services, Software & Internet, Other