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I'm Fabiana Rocha, a Barcelona-based creative professional with a diverse background in art direction, graphic design, UI/UX, and marketing. I craft visually captivating designs that effectively communicate brand messages and resonate with target audiences. I stay ahead of market trends and consumer behavior to drive impactful campaigns, blending strategic thinking with hands-on execution across brand identities, digital products, and offline media.…I'm Fabiana Rocha, a Barcelona-based creative professional with a diverse background in art direction, graphic design, UI/UX, and marketing. I craft visually captivating designs that effectively communicate brand messages and resonate with target audiences. I stay ahead of market trends and consumer behavior to drive impactful campaigns, blending strategic thinking with hands-on execution across brand identities, digital products, and offline media.

Fabiana Rocha

Art Director, Graphic Designer, UI Designer, +2

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I'm Fabiana Rocha, a Barcelona-based creative professional with a diverse background in art direction, graphic design, UI/UX, and marketing. I craft visually captivating designs that effectively communicate brand messages and resonate with target audiences. I stay ahead of market trends and consumer behavior to drive impactful campaigns, blending strategic thinking with hands-on execution across brand identities, digital products, and offline media.…I'm Fabiana Rocha, a Barcelona-based creative professional with a diverse background in art direction, graphic design, UI/UX, and marketing. I craft visually captivating designs that effectively communicate brand messages and resonate with target audiences. I stay ahead of market trends and consumer behavior to drive impactful campaigns, blending strategic thinking with hands-on execution across brand identities, digital products, and offline media.

Available to hire

I’m Fabiana Rocha, a Barcelona-based creative professional with a diverse background in art direction, graphic design, UI/UX, and marketing. I craft visually captivating designs that effectively communicate brand messages and resonate with target audiences.

I stay ahead of market trends and consumer behavior to drive impactful campaigns, blending strategic thinking with hands-on execution across brand identities, digital products, and offline media.

Skills

Advert Design

Motion Graphic

Experience Level

Advert Design

Expert

Motion Graphic

Expert

Language

Portuguese

Advanced

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Brand Designer at TCL SunPower Global

August 1, 2023 - Present

Establishing a consistent and compelling global brand image, developing visual identity systems, and producing brand assets to support global campaigns.

Senior Art Director at W3haus (Freelancer)

January 1, 2020 - December 31, 2023

Led art direction for digital accounts; collaborated on projects for Tramontina, GPK, Klabin SA; contributed to Brivia for BMG Pactual's digital account.

Art Director at Wunderman Thompson

June 1, 2013 - January 31, 2020

Created visual identities and designed ads for social media, apps, catalogs, window displays, and film for Pernambucanas account.

Graphic Designer at Caras

June 1, 2011 - March 31, 2013

Developed media proposals for advertising insertions in the magazine and events.

Art Director at BP Comunicação

May 1, 2008 - March 31, 2011

Graphic design for Avon Cosmetics catalog.

Art Assistant at Trade Comunicação

September 1, 2006 - May 31, 2008

Design and creative management for WalMart account.