I'm Fabrizio De Lucia, a Senior Brand Marketing & E-Commerce Leader with 15+ years of experience scaling fashion, retail, and lifestyle brands. I specialize in brand strategy, omnichannel growth, and digital marketing, collaborating with global players like Nike, adidas, and ON Running to create compelling storytelling and measurable business results. I build communities through cultural activations and creative campaigns, driving growth through data-driven strategies, CRM automation, and performance marketing, while leading cross-functional teams and partnerships. I'm seeking senior roles in international markets to shape brand narratives and accelerate growth.

Fabrizio De Lucia

I'm Fabrizio De Lucia, a Senior Brand Marketing & E-Commerce Leader with 15+ years of experience scaling fashion, retail, and lifestyle brands. I specialize in brand strategy, omnichannel growth, and digital marketing, collaborating with global players like Nike, adidas, and ON Running to create compelling storytelling and measurable business results. I build communities through cultural activations and creative campaigns, driving growth through data-driven strategies, CRM automation, and performance marketing, while leading cross-functional teams and partnerships. I'm seeking senior roles in international markets to shape brand narratives and accelerate growth.

Available to hire

I’m Fabrizio De Lucia, a Senior Brand Marketing & E-Commerce Leader with 15+ years of experience scaling fashion, retail, and lifestyle brands. I specialize in brand strategy, omnichannel growth, and digital marketing, collaborating with global players like Nike, adidas, and ON Running to create compelling storytelling and measurable business results.

I build communities through cultural activations and creative campaigns, driving growth through data-driven strategies, CRM automation, and performance marketing, while leading cross-functional teams and partnerships. I’m seeking senior roles in international markets to shape brand narratives and accelerate growth.

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Language

Italian
Fluent
English
Fluent

Work Experience

Founder & Director at SUEDE STORE
January 1, 2009 - Present
Founded and scaled SUEDE Store into a cultural hub in the streetwear scene; grew to €1M in net sales in 2021, generated 600K+ web users, and built a community of 170K+ followers across social media platforms.
Founder & Marketing Consultant at EDEUS STUDIO
January 1, 2012 - Present
Digital Growth & E-Commerce Strategy; Brand Campaigns & Content Production; Co-Branding & Cultural Activations (The Hoxton, ON Running, Diadora); Performance Marketing & CRM Automation.
Founder at PROVIDERMAG
January 1, 2012 - October 10, 2025
Italy’s first sneaker & streetwear online magazine; Branded Content & Collaborations (Nike, adidas, Reebok); Editorial Strategy & Community Building; Digital Storytelling & Cultural Marketing.
Founder & Director at SUEDE STORE
January 1, 2025 - October 10, 2025
I founded and scaled SUEDE Store, transforming it into a cultural hub within the streetwear scene. I grew the company to achieve €1M in net sales in 2021, generating 600K+ web users and building a community of 170K+ followers across social media platforms.
Founder & Marketing Consultant at EDEUS STUDIO
January 1, 2025 - October 10, 2025
Digital Growth & E-Commerce Strategy • Brand Campaigns & Content Production • Co-Branding & Cultural Activations (The Hoxton, ON Running, Diadora) • Performance Marketing & CRM Automation
Founder at PROVIDERMAG
January 1, 2012 - October 10, 2025
Italy’s first sneaker & streetwear online magazine • Branded Content & Collaborations (Nike, adidas, Reebok) • Editorial Strategy & Community Building • Digital Storytelling & Cultural Marketing
Founder & Director at SUEDE STORE
January 1, 2009 - Present
Founded and scaled SUEDE Store into a cultural hub within the streetwear scene; achieved €1M in net sales in 2021; generated 600K+ web users and built a community of 170K+ followers across social media; Brand & Buying; E-Commerce & Omnichannel; Art Direction & Marketing; Retail Operations
Founder & Marketing Consultant at EDEUS STUDIO
January 1, 2012 - Present
Digital Growth & E-Commerce Strategy; Brand Campaigns & Content Production; Co-Branding & Cultural Activations (The Hoxton, ON Running, Diadora); Performance Marketing & CRM Automation
Founder at PROVIDERMAG
January 1, 2012 - October 10, 2025
Italy’s first sneaker & streetwear online magazine; Branded Content & Collaborations (Nike, adidas, Reebok); Editorial Strategy & Community Building; Digital Storytelling & Cultural Marketing

Education

Degree in Fashion and Costume Sciences at Sapienza University of Rome
January 11, 2030 - January 1, 2007
Graphic & Web Design Course at Private Course
January 11, 2030 - January 1, 2004
Google Prompting Essentials at Google/Coursera
January 1, 2025 - October 10, 2025
Google Analytics Certification at Google
January 1, 2025 - October 10, 2025
Google Ads Certification at Google
January 1, 2025 - October 10, 2025
Degree in Fashion and Costume Sciences at Sapienza University of Rome
January 11, 2030 - January 1, 2007
Graphic & Web Design Course at Private Course
January 11, 2030 - January 1, 2004
Degree in Fashion and Costume Sciences at Sapienza University of Rome
January 11, 2030 - January 1, 2007
Graphic & Web Design Course at Private Course
January 11, 2030 - January 1, 2004

Qualifications

Google Prompting Essentials
January 1, 2025 - October 10, 2025
Google Analytics Certification
January 1, 2025 - October 10, 2025
Google Ads Certification
January 1, 2025 - October 10, 2025
Google Prompting Essentials
January 11, 2030 - January 1, 2025
Google Analytics Certification
January 11, 2030 - January 1, 2025
Google Ads Certification
January 11, 2030 - January 1, 2025
Google Prompting Essentials
January 1, 2025 - October 10, 2025
Google Analytics Certification
January 1, 2025 - October 10, 2025
Google Ads Certification
January 1, 2025 - October 10, 2025

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Consumer Goods, Other