Fabrizio De Lucia
I'm Fabrizio De Lucia, a Senior Brand Marketing & E-Commerce Leader with 15+ years of experience scaling fashion, retail, and lifestyle brands.
About
I’m Fabrizio De Lucia, a Senior Brand Marketing & E-Commerce Leader with 15+ years of experience scaling fashion, retail, and lifestyle brands. I specialize in brand strategy, omnichannel growth, and digital marketing, collaborating with global players like Nike, adidas, and ON Running to create compelling storytelling and measurable business results.
I build communities through cultural activations and creative campaigns, driving growth through data-driven strategies, CRM automation, and performance marketing, while leading cross-functional teams and partnerships. I’m seeking senior roles in international markets to shape brand narratives and accelerate growth.
- 17 years' experience
- Joined October 2025
Industry experience
- Retail
- Software & Internet
- Media & Entertainment
- Professional Services
- Consumer Goods
- Other
More experts in Rome, Italy
Work experience· 9 roles
Digital Growth & E-Commerce Strategy • Brand Campaigns & Content Production • Co-Branding & Cultural Activations (The Hoxton, ON Running, Diadora) • Performance Marketing & CRM Automation
I founded and scaled SUEDE Store, transforming it into a cultural hub within the streetwear scene. I grew the company to achieve €1M in net sales in 2021, generating 600K+ web users and building a community of 170K+ followers across social media platforms.
Italy’s first sneaker & streetwear online magazine; Branded Content & Collaborations (Nike, adidas, Reebok); Editorial Strategy & Community Building; Digital Storytelling & Cultural Marketing
Education· 9
Certifications and awards· 9
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