Fadhil Muhammad Rafi

Architected FTTH cross-sell customer acquisition solution in partnership with MyRepublic, integrating third-party onboarding flow and post-onboarding journey monitoring and incident management into the XLSmart platform. Designed an OAuth2-based Network-Based Authentication architecture for DANA integration to enable secure, consent-driven access to customer balance, quota, and validity data across multiple telco operators.

Orchestrated large-scale data migration by coordinating cross-functional integration across engineering and business teams, enabling new platform capabilities for Linknet migration (3.3M homepasses, 750K subscribers). Built high-performance transformation pipelines to rationalize 3M+ subscription product records into 200+ bundle products and to transform other subscriber-related data required for migration. Collaborated with architects, SMEs, and RevA teams to deliver requirements, development, testing, and reconciliation for large-scale telco billing system transformation. Developed a high-throughput network migration platform to transition customers from Linknet BNG to XL BNG, provisioning 500K ONTs and executing 10K customers in under 2 minutes.

Increased users’ GMV by 32% on average by building an ads management feature that enables merchants to run and manage campaigns across Facebook, TikTok, and SnackVideo. Designed and implemented product lifecycle management features, integrating product selection, cart, and checkout workflows to improve the purchasing experience. Built an automated shipment tracking assignment system processing 10K+ daily shipment events and assigning them to 100+ customer service agents.