I'm a results-driven Digital Marketer & Strategic Planner with over 3 years of experience in high-scale media (RCTI) and e-commerce. I have a proven track record in generating hundreds of billions in revenue through managing 500+ sales packages and driving e-commerce growth with a 62% increase in GMV and 91% shop traffic growth. I'm expert in performance marketing (Meta Ads, Google Ads) and strategic market analysis, with a strong analytical foundation from an Accounting background. I'm specialized in integrating data-driven digital strategies with broad-scale promotional tactics to maximize ROI and brand positioning.

Fadhlan Anhari

I'm a results-driven Digital Marketer & Strategic Planner with over 3 years of experience in high-scale media (RCTI) and e-commerce. I have a proven track record in generating hundreds of billions in revenue through managing 500+ sales packages and driving e-commerce growth with a 62% increase in GMV and 91% shop traffic growth. I'm expert in performance marketing (Meta Ads, Google Ads) and strategic market analysis, with a strong analytical foundation from an Accounting background. I'm specialized in integrating data-driven digital strategies with broad-scale promotional tactics to maximize ROI and brand positioning.

Available to hire

I’m a results-driven Digital Marketer & Strategic Planner with over 3 years of experience in high-scale media (RCTI) and e-commerce.

I have a proven track record in generating hundreds of billions in revenue through managing 500+ sales packages and driving e-commerce growth with a 62% increase in GMV and 91% shop traffic growth. I’m expert in performance marketing (Meta Ads, Google Ads) and strategic market analysis, with a strong analytical foundation from an Accounting background. I’m specialized in integrating data-driven digital strategies with broad-scale promotional tactics to maximize ROI and brand positioning.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Indonesian
Fluent
English
Advanced

Work Experience

E-commerce Specialist and Social Media at PT Casa Decorindo
December 1, 2025 - Present
Increased total sales (GMV) by 62% MoM through promotion strategies and inventory management; boosted Shopee shop traffic by 91% by optimizing marketplace SEO and paid campaigns; improved voucher usage 162% MoM; managed Meta Ads budget; daily online store operations.
Strategic Planner Marketing at PT Rajawali Citra Televisi Indonesia (RCTI)
August 1, 2022 - July 1, 2025
Designed and managed over 500 sales packages generating significant revenue; enhanced market share and brand awareness through integrated strategic plans; defined competitive offerings and pricing; determined effective channels for campaign execution; analyzed sales performance declines and created data-driven Special Offer packages.
Accounting Staff at PT Arranet Indonesia Sejahtera
June 1, 2021 - November 1, 2021
Prepared monthly bank reconciliations; maintained and reported bank accounts; filed tax documentation, vendor invoices, clients and partners.

Education

Bachelor of Accounting, Major in Auditing at University of Krisnadwipayana, Indonesia
August 1, 2016 - November 1, 2020
Digital Marketing at Dibimbing.id
April 1, 2025 - October 1, 2025

Qualifications

Certificated in Digital Marketing
January 11, 2030 - April 15, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Education, Professional Services