Available to hire
I’m a results-driven marketing leader with 13+ years of experience across digital marketing, media sales, and business development. I specialize in building data-driven, full-funnel strategies that drive customer acquisition, brand engagement, and revenue growth across digital, print, and live events, with a focus on GCC markets. I thrive on leading cross-functional teams, forging strategic partnerships, and turning insights into ROI through programmatic, social, search, and content campaigns. I’m passionate about digital transformation, CRM retention, and nurturing long-term client relationships to deliver sustained business impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Advanced
Work Experience
Senior Digital Sales Manager at Interlink Multimedia (Jang Media Group)
March 4, 2022 - PresentLeading digital sales and advertising for Jang and Geo Network, driving revenue growth through data-driven strategies and multi-platform campaigns. Managing digital sales and paid media for Daily Jang, Geo News Urdu, Geo News English, Har Pal Geo, Geo Super, and The News International, covering website ads, YouTube, social media, press releases, and branded content. Overseeing government advertising for departments like the Press Information Department (PID). Achieved 30% YoY digital ad revenue growth through strategic partnerships with top agencies and brands. Executed multi-channel campaigns across display, video, social, and programmatic platforms, optimizing ROI and brand impact. Collaborated with editorial, marketing, and social teams to ensure campaign alignment with audience engagement goals, strengthening digital brand presence across Pakistan’s largest media network.
Head of Digital Media at Quetzal – Digital Agency
February 1, 2022 - September 17, 2025Led sales for Google Ads, social media, influencer marketing, and programmatic advertising. Grew digital ad revenue by 20% YoY through cross-selling and upselling initiatives. Built relationships with media planners and buyers to enhance market positioning. Successfully pitched and executed high-value integrated media campaigns.
Digital Marketing Manager at Urban Galleria – E-Commerce (Online Furniture Store)
July 1, 2018 - July 31, 2019Managed advertising partnerships, increasing brand visibility and customer acquisition. Executed paid media campaigns, driving a 40% increase in ROI. Strengthened media buying strategies to optimize PPC and programmatic ad spend.
Digital Marketing Manager at Jouple FZ LLC
December 31, 2017 - September 17, 2025Digital Marketing Manager responsible for developing and executing digital marketing strategies in the UAE market.
Digital Marketing Expert at TkXel
January 1, 2016 - September 17, 2025Digital Marketing Expert focusing on US-based software marketing initiatives.
SEO & Social Media Executive at Simpex – BPO & Redsignal Software House
January 1, 2015 - September 17, 2025Led SEO and social media initiatives.
Customer Relationship Officer at Abacus Consulting
January 1, 2011 - September 17, 2025Maintained client relationships and CRM processes.
Senior Digital Sales Manager at Interlink Multimedia (Jang Media Group)
March 1, 2022 - PresentIncreased digital ad revenue by 30% YoY through strategic partnerships with key media agencies and brands. Managed a portfolio of top-tier clients, ensuring long-term engagement and upselling opportunities. Designed and executed multi-channel media strategies (digital, print, event sponsorships) to maximize ROI. Spearheaded programmatic advertising solutions, improving client acquisition and conversion rates. Developed high-impact sales presentations and media proposals, effectively pitching brand value.
Head of Digital Media at Quetzal – Digital Agency
February 1, 2022 - September 17, 2025Grew digital ad revenue by 20% YoY through targeted cross-selling and upselling initiatives. Led sales efforts for Google Ads, social media, influencer marketing, and programmatic advertising. Built relationships with media planners and buyers to enhance market positioning. Successfully pitched and executed high-value integrated media campaigns.
Digital Marketing Manager at Urban Galleria – E - Commerce (Online Furniture Store)
July 1, 2019 - September 17, 2025Managed advertising partnerships, increasing brand visibility and customer acquisition. Executed paid media campaigns, driving a 40% increase in ROI. Strengthened media buying strategies to optimize PPC and programmatic ad spend.
Digital Marketing Manager at Jouple FZ LLC (UAE)
January 1, 2017 - September 17, 2025Directed digital marketing initiatives in the UAE market, delivering growth across campaigns and improving lead generation and brand presence.
Digital Marketing Expert at TkXel (USA - based software firm)
January 1, 2016 - September 17, 2025Led digital marketing efforts for software products, focusing on inbound and outbound campaigns, demand generation, and lead nurturing.
SEO & Social Media Executive at Simpex – BPO & Redsignal Software House
January 1, 2015 - September 17, 2025Implemented SEO and social media strategies to boost online visibility, drive traffic, and support lead generation.
Customer Relationship Officer at Abacus Consulting
January 1, 2011 - September 17, 2025Managed client relationships and supported sales processes, ensuring high levels of satisfaction and retention.
Senior Digital Sales Manager at Interlink Multimedia (Jang Media Group)
March 1, 2022 - PresentIncreased digital ad revenue by 30% YoY through strategic partnerships with key media agencies and brands. Managed a portfolio of top-tier clients, ensured long-term engagement and upsell opportunities. Designed and executed multi-channel media strategies (digital, print, event sponsorships) to maximize ROI. Spearheaded programmatic advertising solutions, improving client acquisition and conversion rates. Developed high-impact sales presentations and media proposals, effectively pitching brand value.
Head of Digital Media at Quetzal – Digital Agency
February 28, 2022 - September 17, 2025Grew digital ad revenue by 20% YoY through targeted cross-selling and upselling initiatives. Led sales for Google Ads, social media, influencer marketing, and programmatic advertising. Built relationships with media planners and buyers to enhance market positioning. Successfully pitched and executed high-value integrated media campaigns.
Digital Marketing Manager at Urban Galleria – E-Commerce (Online Furniture Store)
July 31, 2019 - September 17, 2025Managed advertising partnerships, increasing brand visibility and customer acquisition. Executed paid media campaigns, driving a 40% increase in ROI. Strengthened media buying strategies to optimize PPC and programmatic ad spend.
Digital Marketing Manager at Jouple FZ LLC
December 31, 2017 - September 17, 2025Digital Marketing Manager in UAE; led campaigns across digital channels to drive awareness and conversions.
Digital Marketing Expert at TkXel
December 31, 2016 - September 17, 2025Digital Marketing Expert focusing on strategy and execution across channels to support client campaigns.
SEO & Social Media Executive at Simpex – BPO & Redsignal Software House
December 31, 2015 - September 17, 2025Managed SEO initiatives and social media campaigns to improve online presence and engagement.
Customer Relationship Officer at Abacus Consulting
December 31, 2011 - September 17, 2025Handled client relationships and provided support to maintain high satisfaction and repeat business.
Senior Digital Sales Manager at Interlink Multimedia (Jang Media Group)
March 1, 2022 - PresentLed digital ad revenue growth and multi-channel campaigns across digital portals (Daily Jang, Geo News TV & Entertainment, The News International), secured strategic partnerships, and expanded programmatic solutions.
Head of Digital Media at Quetzal – Digital Agency
February 1, 2022 - September 17, 2025Spearheaded digital media sales for Google Ads, social media, influencer marketing, and programmatic campaigns; built relationships with media planners and buyers; delivered high-value campaigns.
Digital Marketing Manager at Urban Galleria – E-Commerce (Online Furniture Store)
July 1, 2019 - September 17, 2025Managed advertising partnerships, increasing brand visibility and customer acquisition; executed paid media campaigns and optimized PPC and programmatic spend to boost ROI.
Digital Marketing Manager at Jouple FZ LLC
January 1, 2017 - September 17, 2025Handled digital marketing initiatives for UAE operations; implemented campaigns to drive ROI across digital channels.
Digital Marketing Expert at TkXel (USA-based software firm)
January 1, 2016 - September 17, 2025Executed digital marketing strategies including SEO, SEM, social media and lead generation.
SEO & Social Media Executive at Simpex – BPO & Redsignal Software House
January 1, 2015 - September 17, 2025Managed search engine optimization and social media campaigns to grow online presence and engagement.
Customer Relationship Officer at Abacus Consulting
December 31, 2011 - September 17, 2025Supported CRM activities and maintained client relationships.
Senior Digital Sales Manager at Interlink Multimedia (Jang Media Group)
March 1, 2022 - PresentIncreased digital ad revenue by 30% YoY through strategic partnerships with key media agencies and brands. Managed a portfolio of top-tier clients, ensuring long-term engagement and upselling opportunities. Designed and executed multi-channel media strategies (digital, print, event sponsorships) to maximize ROI. Spearheaded programmatic advertising solutions, improving client acquisition and conversion rates. Developed high-impact sales presentations and media proposals, effectively pitching brand value.
Head of Digital Media at Quetzal – Digital Agency
February 28, 2022 - September 17, 2025Grew digital ad revenue by 20% YoY through targeted cross-selling and upselling initiatives. Led sales efforts for Google Ads, social media, influencer marketing, and programmatic advertising. Built relationships with media planners and buyers to enhance market positioning. Successfully pitched and executed high-value integrated media campaigns.
Digital Marketing Manager at Urban Galleria – E-Commerce (Online Furniture Store)
July 1, 2019 - September 17, 2025Managed advertising partnerships, increasing brand visibility and customer acquisition. Executed paid media campaigns, driving a 40% increase in ROI. Strengthened media buying strategies to optimize PPC and programmatic ad spend.
Digital Marketing Manager at Jouple FZ LLC
December 31, 2017 - September 17, 2025Drove digital marketing initiatives for UAE-based operations.
Digital Marketing Expert at TkXel
December 31, 2016 - September 17, 2025Drove digital marketing initiatives for USA-based software firm.
SEO & Social Media Executive at Simpex – BPO & Redsignal Software House
December 31, 2015 - September 17, 2025Handled SEO and social media strategies to boost online presence.
Customer Relationship Officer at Abacus Consulting
December 31, 2011 - September 17, 2025Managed customer relationships and contributed to client retention.
Senior Digital Sales Manager at Interlink Multimedia (Jang Media Group)
March 1, 2022 - PresentLed digital ad revenue growth by 30% YoY through strategic partnerships with key media agencies and brands. Managed a portfolio of top-tier clients, ensuring long-term engagement and upsell opportunities. Designed and executed multi-channel media strategies (digital, print, event sponsorships) to maximize ROI. Spearheaded programmatic advertising solutions, improving client acquisition and conversion rates. Developed high-impact sales presentations and media proposals, effectively pitching brand value.
Head of Digital Media at Quetzal – Digital Agency
February 1, 2022 - September 17, 2025Grew digital ad revenue by 20% YoY through targeted cross-selling and upselling initiatives. Led sales efforts for Google Ads, social media, influencer marketing, and programmatic advertising. Built relationships with media planners and buyers to enhance market positioning. Successfully pitched and executed high-value integrated media campaigns.
Digital Marketing Manager at Urban Galleria – E-Commerce (Online Furniture Store)
July 1, 2019 - September 17, 2025Managed advertising partnerships, increasing brand visibility and customer acquisition. Executed paid media campaigns, driving a 40% increase in ROI. Strengthened media buying strategies to optimize PPC and programmatic ad spend.
Digital Marketing Manager at Jouple FZ LLC
January 1, 2017 - September 17, 2025Led UAE digital marketing initiatives, overseeing strategy, channel management, and performance optimization across online channels.
Digital Marketing Expert at TkXel
January 1, 2016 - September 17, 2025Developed and executed digital marketing strategies to support software solutions, leveraging SEM/SEO and social campaigns.
SEO & Social Media Executive at Simpex – BPO & Redsignal Software House
January 1, 2015 - September 17, 2025Managed SEO and social media to drive online visibility and lead generation.
Customer Relationship Officer at Abacus Consulting
January 1, 2011 - PresentHandled customer relationships, supporting sales processes and client satisfaction.
Senior Digital Sales & Marketing Manager at Interlink Multimedia (Jang Media Group)
March 1, 2022 - PresentLeading digital sales and advertising for Jang and Geo Network, driving revenue growth through data-driven strategies and multi-platform campaigns. Managing digital advertising for Daily Jang, Geo News Urdu, Geo News English, Har Pal Geo, Geo Super, and The News International, including government accounts with PID and other public sector clients. Achieved 30% YoY growth in digital ad revenue through strategic partnerships with major media agencies and brands; introduced programmatic advertising solutions; collaborated with editorial, marketing, and social teams to align campaigns with audience engagement goals.
Head of Digital Media at Quetzal – Digital Agency
February 1, 2022 - October 15, 2025Managed digital marketing and advertising operations for leading consumer brands (Tecno Mobile, Realme, SparkX Mobile, Changhong Ruba, Bebelle Pakistan, Daewoo Express). Planned and executed integrated campaigns across Google Ads, Meta Ads, influencer marketing, and programmatic platforms. Oversaw event management for major mobile launches, coordinated with creative, production, and PR teams to ensure seamless execution and brand visibility. Drove 20% YoY digital revenue growth through strategic sales initiatives and client retention programs.
Digital Marketing Manager at Urban Galleria – E-Commerce (Online Furniture Store)
July 1, 2019 - October 15, 2025Developed and executed paid media campaigns that improved ROI and boosted online engagement. Established influencer partnerships and social commerce activations to enhance digital brand presence. Led conversion rate optimization and implemented performance tracking for continuous improvement.
Digital Marketing Head at iTechDiscount
August 1, 2018 - October 15, 2025Designed and executed campaigns that increased traffic by over 100% and achieved a 10% lead-to-customer conversion rate. Managed Google Shopping Ads and optimized performance through Merchant Center analytics.
Digital Marketing Consultant at Luxcon Investments
June 1, 2018 - October 15, 2025Devised SEM and SMM strategies for lead generation and conversion optimization. Led paid advertising initiatives across Facebook and Google, improving engagement and cost efficiency.
Digital Marketing Manager at Jouple FZ LLC
April 1, 2017 - October 15, 2025Led digital transformation through email marketing, Google Ads, and analytics implementation. Developed lead generation plans via freelance platforms, closing projects averaging $5,000 each. Revamped company website to enhance usability and customer engagement.
Digital Marketing Expert at TkXel – USA Based
October 1, 2016 - October 15, 2025Increased web traffic by 200% through strategic paid campaigns and SEO optimization. Generated high-quality B2B leads via search and content marketing funnels.
SEO & Social Media Executive at Simpex BPO – USA Based
September 1, 2015 - October 15, 2025Managed SEO, social media content, and lead generation for multiple international clients.
SEO & Data Entry Operator at REDSIGNAL Software House
August 1, 2012 - October 15, 2025Optimized websites for search performance and managed large-scale data entry projects.
Customer Relationship Officer at Abacus Consulting
July 1, 2011 - October 15, 2025Delivered front-line customer support and relationship management services.
Senior Digital Sales & Marketing Manager at Interlink Multimedia (Jang Media Group)
March 1, 2022 - PresentLeading digital sales and advertising for Jang and Geo Network, driving revenue growth through data-driven strategies and multi-channel campaigns. Responsible for digital ads across Daily Jang, Geo News Urdu, Geo News English, Har Pal Geo, Geo Super, and The News International, including government and public sector accounts. Achieved 30% YoY growth in digital ad revenue by forging strategic partnerships and launching programmatic advertising solutions. Collaborated with editorial, marketing, and social teams to ensure campaigns met audience engagement goals and ROI targets.
Head of Digital Media at Quetzal – Digital Agency
February 28, 2022 - October 15, 2025Oversaw digital marketing and advertising operations for leading consumer brands (Tecno Mobile, Realme, SparkX Mobile, Changhong Ruba, Bebelle Pakistan, Daewoo Express). Planned and executed integrated campaigns across Google Ads, Meta Ads, influencer marketing, and programmatic platforms. Managed end-to-end campaign delivery and client relationships, driving sustained revenue growth.
Digital Marketing Manager at Urban Galleria – E-Commerce
July 31, 2019 - October 15, 2025Developed paid media campaigns to improve ROI and online engagement, established influencer partnerships, and led social commerce activations. Focused on conversion rate optimization and performance tracking to drive continuous improvements.
Digital Marketing Head at iTechDiscount
August 31, 2018 - October 15, 2025Designed and executed campaigns that significantly increased traffic and generated high-quality leads. Managed Google Shopping Ads and optimization through Merchant Center analytics.
Digital Marketing Consultant at Luxcon Investments
June 30, 2018 - October 15, 2025Devised SEM and SMM strategies for lead generation and conversion optimization. Led paid advertising initiatives across platforms to improve engagement and cost efficiency.
Digital Marketing Manager at Jouple FZ LLC
April 30, 2017 - October 15, 2025Led digital transformation through email marketing, Google Ads, and analytics implementation. Developed lead generation plans via freelance platforms and revamped the company website for better usability and engagement.
Digital Marketing Expert at TkXel – USA Based
October 31, 2016 - October 15, 2025Increased web traffic by 200% through paid campaigns and SEO optimization; generated high-quality B2B leads via search and content marketing funnels.
SEO & Social Media Executive at Simpex BPO – USA Based
September 30, 2015 - October 15, 2025Managed SEO, social media content, and lead generation for multiple international clients.
SEO & Data Entry Operator at REDSIGNAL Software House
August 31, 2012 - October 15, 2025Optimized websites for search performance and managed large-scale data entry projects.
Customer Relationship Officer at Abacus Consulting
July 31, 2011 - October 15, 2025Delivered front-line customer support and relationship management services.
Education
MBA (Marketing) at National College of Business Administration & Economics
January 1, 2015 - January 1, 2016B.Com (Hons) – Finance at University of Lahore
January 1, 2012 - January 1, 2012MBA (Marketing) at National College of Business Administration & Economics
January 1, 2015 - January 1, 2016B.Com (Hons) – Finance at University of Lahore
January 1, 2012 - January 1, 2012MBA (Marketing) at National College of Business Administration & Economics
January 1, 2015 - January 1, 2016B.Com (Hons) – Finance at University of Lahore
January 1, 2012 - January 1, 2012MBA (Marketing) at National College of Business Administration & Economics
January 1, 2015 - January 1, 2016B.Com (Hons) – Finance at University of Lahore
January 1, 2012 - January 1, 2012MBA (Marketing) at National College of Business Administration & Economics
January 1, 2015 - January 1, 2016B.Com (Hons) – Finance at University of Lahore
January 1, 2012 - September 17, 2025MBA (Marketing) at National College of Business Administration & Economics
January 1, 2015 - January 1, 2016B.Com (Hons) – Finance at University of Lahore
January 1, 2012 - January 1, 2012MBA - Marketing at National College of Business Administration & Economics
January 1, 2015 - January 1, 2016B. Com (Hons) – Finance at University of Lahore
January 1, 2008 - January 1, 2012MBA - Marketing at National College of Business Administration & Economics
January 1, 2015 - December 31, 2016B. Com (Hons) – Finance at University of Lahore
January 1, 2008 - December 31, 2012Qualifications
Google Ads & Meta Ads Certified
January 11, 2030 - September 17, 2025Google Ads Certification
January 11, 2030 - September 17, 2025Meta Ads Certification
January 11, 2030 - September 17, 2025Salesforce Certification
January 11, 2030 - September 17, 2025Google Ads Certified
January 11, 2030 - September 17, 2025Meta Ads Certified
January 11, 2030 - September 17, 2025Salesforce
January 11, 2030 - September 17, 2025Google Ad Manager
January 11, 2030 - September 17, 2025LinkedIn Sales Navigator
January 11, 2030 - September 17, 2025Google Ads Certified
January 11, 2030 - September 17, 2025Meta Ads Certified
January 11, 2030 - September 17, 2025Google Ads Certification
January 11, 2030 - September 17, 2025Meta Ads Certification
January 11, 2030 - September 17, 2025Salesforce Certification
January 11, 2030 - September 17, 2025Google Ad Manager Certification
January 11, 2030 - September 17, 2025Google Ads & Meta Ads Certified
January 11, 2030 - September 17, 2025Google Ads Certification
January 11, 2030 - October 15, 2025Meta Ads Certified
January 11, 2030 - October 15, 2025Google Ads Certification
January 11, 2030 - October 15, 2025Meta Ads Certified
January 11, 2030 - October 15, 2025Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services, Other, Telecommunications, Government
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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