Hi, I’m Faizan Ali, a full-stack web developer and SEO specialist with 4–5 years of experience helping clients across Canada, Australia, and the UK grow online. I focus on building robust websites and driving organic visibility, often taking sites from zero to first-page rankings within 3–4 months and rescuing underperforming pages from 40–45 to 12–15 within about 90 days — all without paid advertising.
Currently, I’m in a three-year ongoing engagement with two Vancouver-based retail clients. I work independently, provide daily progress updates, and manage full project lifecycles from scoping through post-launch, delivering measurable results you can verify in Google Search Console.
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An Australian pool servicing business had no web presence and was entirely reliant on word of mouth. They needed a site built and ranked for local search terms in a competitive regional market.
Built the WordPress website from scratch and executed a full local SEO campaign targeting location-specific service keywords across the client’s service area. Optimised Google Business Profile, implemented local business schema markup and structured data, and built location-targeted page content aligned with how customers search for pool services in the area. Achieved prominent rankings for competitive local and regional search terms, driving a consistent stream of inbound service enquiries through organic search alone.
Vapester Smoke Shop operates multiple retail locations across Vancouver and needed a web presence that reflected that scale. The site had technical issues, poor page speed, and weak search visibility when the engagement began.
Built and managed the WordPress/WooCommerce site end-to-end over 3 years including all SEO, development updates, and ongoing maintenance. Implemented local SEO across multiple store locations Google Business Profile optimisation, location-based schema markup, and structured data for each branch. Improved page speed and Core Web Vitals compliance. Maintained and grew organic rankings consistently with no paid advertising throughout. Provided daily progress updates to the client during every active sprint. Results from this engagement led directly to the client bringing Faizan onto two additional stores Denman Smoke Shop and Robson Smoke Shop.
A UK-based perfume retailer needed a complete e-commerce store built from scratch with organic search visibility from day one no paid advertising budget.
Built a custom WooCommerce store on WordPress including product catalogue setup, category architecture, checkout configuration, and full on-page SEO implementation. Conducted keyword research for product and category-level search terms in the UK fragrance market. Wrote optimised title tags, meta descriptions, and product descriptions tailored to buyer intent. Implemented Product schema markup and image optimisation across the catalogue. Achieved first-page Google visibility for target product and category keywords through organic SEO alone no paid ads used at any stage of the campaign.
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