Available to hire
Marketing professional skilled in creative content creation, performance-driven strategy, event management and social media.
Experience Level
Language
English
Fluent
Urdu
Fluent
Pashto, Pushto
Intermediate
French
Beginner
Hindi
Advanced
Work Experience
Venue Transport Coordinator at FISU World Games 2025 Multi-Sport Event
July 1, 2025 - October 17, 2025Coordinated on-venue transportation for athletes, officials, and VIP delegates; managed shuttle services, fleet schedules, and VAPP accreditation processes.
Social Media Manager at Areus Sports Basketball Sport Agency, France
April 1, 2025 - October 17, 2025Led social media performance, supported campaigns to grow audience reach and engagement.
Communication Lead at Luxembourg Indoor Meeting
September 1, 2024 - January 31, 2025- Delivered measurable audience growth (+96%) through strategic content planning.
- Led partnership-driven campaigns to enhance brand visibility and fan engagement.
Content Marketing Specialist at Edly by Arbisoft Ed Tech Solution Provider
September 1, 2023 - October 17, 2025Developed social media insights tracking system for KPI reporting, enhanced data-driven decision-making, and annual reporting accuracy. Proposed and implemented cost-effective ad strategies on Google and Facebook, increasing leads and reducing ad budget by 20%. Produced ed-tech focused content for inbound marketing, and created weekly performance reports for proactive adjustments.
Lead Operations and Content Strategy at Pakistan's largest digital cricket network
August 1, 2023 - October 17, 2025Led cross-functional teams and sponsor relationships to deliver seamless communications, brand activations, and data-driven reporting aligned with cricket's domestic and international calendar.
Digital Marketing Lead at Anania Bailey
November 15, 2021 - May 14, 2022- Blog writing, copywriting and running Facebook ads of over $100 a day for 12 clients based in Maine, US
- Creating visuals and graphics for client’s social media and ads using Canva and Adobe Photoshop
- Setting up Google Analytics, Google Tags Manager and Google Search Console for clients
Education
Bachelor of Business Administration at National University of Sciences and Technology, Pakistan
January 1, 2016 - January 1, 2020Major: Marketing
Master's Degree in Governance and Administration of Leisure and Sports at International Masters University of Lille, France; Nicolaus Copernicus University, Poland; Lunex University, Luxembourg
January 1, 2023 - January 1, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education
Experience Level
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