Homa Farahani

Art direction role in Istanbul since Nov 2024, leading visual concepts and creative execution. Provides design direction with a distinctive artistic approach informed by collage and photography to build brand-consistent visuals.

Creative concept and visual direction for New Year campaign; designed a custom decorative hanging element to evoke festive spirit while remaining faithful to Lagu’s refined identity; produced versatile assets for digital channels and sales/marketing materials.

Directed brand-focused creative strategy for seasonal campaigns, enhancing Lagu’s visual identity and increasing overall brand engagement by 35% across digital and print platforms. Oversaw concept development, product styling, and cross-team collaboration, aligning design decisions with brand values and supporting a 20% growth in seasonal sales. Led the creation of catalogs, brochures, and promotional visuals, ensuring a cohesive and recognizable brand identity that improved customer perception and consistency by 40%. Integrated artistic techniques such as collage-inspired layouts and experimental compositions to add a distinctive creative edge and strengthen Lagu’s position as a design-led brand.