I am an accomplished Art Director and Graphic Design professional with 10+ years’ experience in creative design, brand identity, and marketing collateral across e-commerce, architecture, interior design, furniture and homeware. My background in photography and collage art helps me craft visually striking, unique designs that stand out. I love turning ideas into effective designs, leading cross-functional teams, and staying ahead of industry trends. My strength lies in combining artistic skills with strategic thinking to ensure each design captivates and delivers measurable results for clients.…

Homa Farahani

I am an accomplished Art Director and Graphic Design professional with 10+ years’ experience in creative design, brand identity, and marketing collateral across e-commerce, architecture, interior design, furniture and homeware. My background in photography and collage art helps me craft visually striking, unique designs that stand out. I love turning ideas into effective designs, leading cross-functional teams, and staying ahead of industry trends. My strength lies in combining artistic skills with strategic thinking to ensure each design captivates and delivers measurable results for clients.…

Available to hire

I am an accomplished Art Director and Graphic Design professional with 10+ years’ experience in creative design, brand identity, and marketing collateral across e-commerce, architecture, interior design, furniture and homeware. My background in photography and collage art helps me craft visually striking, unique designs that stand out.

I love turning ideas into effective designs, leading cross-functional teams, and staying ahead of industry trends. My strength lies in combining artistic skills with strategic thinking to ensure each design captivates and delivers measurable results for clients.

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Language

English
Fluent
Turkish
Fluent
Persian
Advanced

Work Experience

Art Director at Lagu | Furniture Company
November 1, 2024 - Present
Directed brand-focused creative strategy for seasonal campaigns, enhancing Lagu’s visual identity and increasing overall brand engagement by 35% across digital and print platforms. Oversaw concept development, product styling, and cross-team collaboration, aligning design decisions with brand values and supporting a 20% growth in seasonal sales. Led the creation of catalogs, brochures, and promotional visuals, ensuring a cohesive and recognizable brand identity that improved customer perception and consistency by 40%. Integrated artistic techniques such as collage-inspired layouts and experimental compositions to add a distinctive creative edge and strengthen Lagu’s position as a design-led brand.
Art Director at AAD Architects | Architectural and Interior Design Company
June 1, 2024 - October 17, 2025
Developed and implemented a high-impact visual strategy for client presentations, improving their effectiveness and contributing to a 40% increase in project acquisition rate. Implemented a creative design approach for a major interior design project, enhancing visual appeal and leading to an increase in client referrals and a 15% boost in project inquiries. Elevated social media engagement through captivating visual elements, driving increased brand awareness. Introduced conceptual and art-driven approaches to visual storytelling, blending architectural precision with artistic sensibility in client presentations.
Sr. Graphic Designer at Sigma Group | Telecommunications Industry
November 1, 2022 - October 17, 2025
Designed a visually striking corporate identity branding campaign for a leading furniture brand, achieving a 30% increase in brand recognition and a 20% uplift in customer engagement. Conducted comprehensive research and analysis to drive informed design decisions, resulting in impactful visual solutions. Developed visually appealing concepts and designs tailored to client specifications.
Sr. Graphic Designer at Camlica Design - Fecorda | Manufacturing Furniture Company
May 1, 2022 - October 17, 2025
Expertly curated color palettes and images to enhance each product's aesthetic appeal. Established an in-house photography studio, cutting production costs by 20% and accelerating project timelines by 30%, which streamlined design workflows and improved efficiency. Oversaw a comprehensive visual overhaul for social media channels, resulting in a 30% increase in engagement rates, a 35% growth in followers, and a 25% rise in overall interaction metrics.
Graphic Designer at Digikala | E-Commerce Company
August 1, 2017 - October 17, 2025
Produced high-quality product visuals, ensuring brand consistency and accurate representation across the e-commerce platform. Created impactful marketing materials, including banners, display ads and promotional content, resulting in increased click-through rates. Contributed to the creative direction of visual content by analyzing design trends and applying innovative solutions to elevate the brand’s online presence.
Graphic Designer at Tavan Tamin Ordibehesht (Electerocity) | E-Commerce Company
July 1, 2016 - October 17, 2025
Created visually compelling product images and marketing materials (banners, display ads), contributing to a 40% increase in click-through rates and a 15% rise in engagement. Collaborated with the marketing team to refine the platform’s visual strategy, ensuring design consistency across campaigns and improving overall user experience.
Graphic Designer at Carassi Worldwide | Advertising Services
May 1, 2015 - October 17, 2025
Contributed to successful national advertising campaigns for the Roozaneh and Kiri brands. Designed billboards, magazine ads, and print collateral focused on strong visual storytelling and brand recognition. Collaborated with the creative team to develop cohesive campaign visuals, ensuring alignment between concept, design, and brand message.
Art Director at Lagu | Furniture Company
November 1, 2024 - October 30, 2025
Directed brand-focused creative strategy for seasonal campaigns, enhancing Lagu’s visual identity and increasing overall brand engagement by 35% across digital and print platforms. Oversaw concept development, product styling, and cross-team collaboration, aligning design decisions with brand values and supporting a 20% growth in seasonal sales. Led the creation of catalogs, brochures, and promotional visuals, ensuring a cohesive and recognizable brand identity that improved customer perception and consistency by 40%. Integrated artistic techniques such as collage-inspired layouts and experimental compositions to add a distinctive creative edge and strengthen Lagu’s position as a design-led brand.
Art Director at AAD Architects | Architectural and Interior Design Company
June 1, 2024 - June 1, 2024
Developed and implemented a high-impact visual strategy for client presentations, improving their effectiveness and contributing to a 40% increase in project acquisition rate. Implemented a creative design approach for a major interior design project, enhancing visual appeal and leading to an increase in client referrals and a 15% boost in project inquiries. Elevated social media engagement through captivating visual elements, driving increased brand awareness. Introduced conceptual and art-driven approaches to visual storytelling, blending architectural precision with artistic sensibility in client presentations.
Sr. Graphic Designer at Sigma Group
November 1, 2022 - November 1, 2022
Designed a visually striking corporate identity branding campaign for a leading furniture brand, achieving a 30% increase in brand recognition and a 20% uplift in customer engagement. Conducted comprehensive research and analysis to drive informed design decisions, resulting in impactful visual solutions. Developed visually appealing concepts and designs tailored to client specifications.
Sr. Graphic Designer at Camlica Design - Fecorda
May 1, 2022 - May 1, 2022
Expertly curated color palettes and images to enhance each product's aesthetic appeal. Established an in-house photography studio, cutting production costs by 20% and accelerating project timelines by 30%, which streamlined design workflows and improved efficiency. Oversaw a comprehensive visual overhaul for social media channels, resulting in a 30% increase in engagement rates, a 35% growth in followers, and a 25% rise in overall interaction metrics.
Graphic Designer at Digikala
August 1, 2017 - August 1, 2017
Produced high-quality product visuals, ensuring brand consistency and accurate representation across the e-commerce platform. Created impactful marketing materials, including banners, display ads and promotional content, resulting in increased click-through rates. Contributed to the creative direction of visual content by analyzing design trends and applying innovative solutions to elevate the brand’s online presence.
Graphic Designer at Tavan Tamin Ordibehesht (Electerocity)
July 1, 2016 - July 1, 2016
Created visually compelling product images and marketing materials (banners, display ads), contributing to a 40% increase in click-through rates and a 15% rise in engagement. Collaborated with the marketing team to refine the platform’s visual strategy, ensuring design consistency across campaigns and improving overall user experience.
Graphic Designer at Carassi Worldwide
May 1, 2015 - May 1, 2015
Contributed to successful national advertising campaigns for the Roozaneh and Kiri brands. Designed billboards, magazine ads, and print collateral focused on strong visual storytelling and brand recognition. Collaborated with the creative team to develop cohesive campaign visuals, ensuring alignment between concept, design, and brand message.
Art Director at Lagu
November 1, 2024 - Present
Creative concept and visual direction for New Year campaign; designed a custom decorative hanging element to evoke festive spirit while remaining faithful to Lagu’s refined identity; produced versatile assets for digital channels and sales/marketing materials.
Art Director at AAD Architects
November 1, 2022 - June 1, 2024
Led art direction and design for architectural branding and marketing materials; collaborated with cross-functional teams to deliver cohesive, high-quality visuals.
Sr. Graphic Designer & Photographer at Camlica Design & Fecorda
June 1, 2020 - May 1, 2022
Created visual identities and product photography; developed campaigns and lookbooks; collaborated with clients to translate concepts into brand visuals.
Graphic Designer at Digikala
August 1, 2016 - August 1, 2017
Graphic design for e-commerce platform; banners, product visuals, and site assets.
Graphic Designer at TavanTamin Ordibehesht Co
July 1, 2015 - July 1, 2016
Graphic design for marketing materials, packaging, and brand visuals.
Graphic Designer at Carassi Advertising Agency
February 1, 2014 - May 1, 2015
Advertising campaigns visuals for print and digital media.
Graphic Designer & Model Maker at Arshidasazeh Studio
February 1, 2011 - February 1, 2014
Graphic design and model making for architectural visualization and creative projects.

Education

BA in Visual Communication (Graphics) at Shahid Rajee Teacher Training University
January 1, 2009 - January 1, 2011
Associate Degree in Craft & Fine Art at Higher Education Institution Of Yazd
January 1, 2005 - January 1, 2007
Bachelor's degree, Visual Communication at Shahid Rajaee Teacher Training University
January 1, 2011 - January 1, 2011
Associate degree, Craft & Fine Art Focal Skills at University of Science and Culture
January 1, 2007 - January 1, 2007
B.A in Visual Communication (Graphics) at Shahid Rajaee Teacher Training University
January 1, 2009 - January 1, 2011
Associate Degree in Craft & Fine Art Focal Skills (Pottery & Ceramic) at Higher Education Institute Of Yazd
January 1, 2005 - January 1, 2007
Pre-university in Natural Science/Art at Mahdiyeh High School
January 1, 2001 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Media & Entertainment, Retail, Real Estate & Construction, Professional Services, Other, Travel & Hospitality, Consumer Goods