I’m an Art Director and Graphic Design professional with 10+ years of experience shaping brand identities and marketing campaigns across e-commerce, architecture, interior design, furniture, and homeware. My background in photography and collage helps me translate concepts into distinctive, art-led visuals that still meet business goals. I lead creative strategy from concept to final deliverables—catalogs, brochures, social media systems, and print/digital collateral—while collaborating with cross-functional teams to deliver measurable results. I’m passionate about turning ideas into effective design systems that strengthen brand presence, improve customer engagement, and support growth.…

Homa Farahani

I’m an Art Director and Graphic Design professional with 10+ years of experience shaping brand identities and marketing campaigns across e-commerce, architecture, interior design, furniture, and homeware. My background in photography and collage helps me translate concepts into distinctive, art-led visuals that still meet business goals. I lead creative strategy from concept to final deliverables—catalogs, brochures, social media systems, and print/digital collateral—while collaborating with cross-functional teams to deliver measurable results. I’m passionate about turning ideas into effective design systems that strengthen brand presence, improve customer engagement, and support growth.…

Available to hire

I’m an Art Director and Graphic Design professional with 10+ years of experience shaping brand identities and marketing campaigns across e-commerce, architecture, interior design, furniture, and homeware. My background in photography and collage helps me translate concepts into distinctive, art-led visuals that still meet business goals.

I lead creative strategy from concept to final deliverables—catalogs, brochures, social media systems, and print/digital collateral—while collaborating with cross-functional teams to deliver measurable results. I’m passionate about turning ideas into effective design systems that strengthen brand presence, improve customer engagement, and support growth.

See more

Language

English
Fluent
Turkish
Fluent
Persian
Fluent

Work Experience

Art Director at Lagu
November 1, 2024 - Present
Creative concept and visual direction for New Year campaign; designed a custom decorative hanging element to evoke festive spirit while remaining faithful to Lagu’s refined identity; produced versatile assets for digital channels and sales/marketing materials.
Art Director at Lagu | Furniture Company
November 1, 2024 - October 30, 2025
Directed brand-focused creative strategy for seasonal campaigns, enhancing Lagu’s visual identity and increasing overall brand engagement by 35% across digital and print platforms. Oversaw concept development, product styling, and cross-team collaboration, aligning design decisions with brand values and supporting a 20% growth in seasonal sales. Led the creation of catalogs, brochures, and promotional visuals, ensuring a cohesive and recognizable brand identity that improved customer perception and consistency by 40%. Integrated artistic techniques such as collage-inspired layouts and experimental compositions to add a distinctive creative edge and strengthen Lagu’s position as a design-led brand.
Art Director at Lagu | Furniture Company
November 1, 2024 - Present
Directed brand-focused creative strategy for seasonal campaigns, enhancing Lagu’s visual identity and increasing overall brand engagement by 35% across digital and print platforms. Oversaw concept development, product styling, and cross-team collaboration, aligning design decisions with brand values and supporting a 20% growth in seasonal sales. Led the creation of catalogs, brochures, and promotional visuals, ensuring a cohesive and recognizable brand identity that improved customer perception and consistency by 40%. Integrated artistic techniques such as collage-inspired layouts and experimental compositions to add a distinctive creative edge and strengthen Lagu’s position as a design-led brand.
Art Director at AAD Architects | Architectural and Interior Design Company
June 1, 2024 - June 1, 2024
Developed and implemented a high-impact visual strategy for client presentations, improving their effectiveness and contributing to a 40% increase in project acquisition rate. Implemented a creative design approach for a major interior design project, enhancing visual appeal and leading to an increase in client referrals and a 15% boost in project inquiries. Elevated social media engagement through captivating visual elements, driving increased brand awareness. Introduced conceptual and art-driven approaches to visual storytelling, blending architectural precision with artistic sensibility in client presentations.
Art Director at AAD Architects | Architectural and Interior Design Company
June 1, 2024 - October 17, 2025
Developed and implemented a high-impact visual strategy for client presentations, improving their effectiveness and contributing to a 40% increase in project acquisition rate. Implemented a creative design approach for a major interior design project, enhancing visual appeal and leading to an increase in client referrals and a 15% boost in project inquiries. Elevated social media engagement through captivating visual elements, driving increased brand awareness. Introduced conceptual and art-driven approaches to visual storytelling, blending architectural precision with artistic sensibility in client presentations.
Art Director at AAD Architects | Architectural and Interior Design Company
November 1, 2022 - June 30, 2024
Developed and implemented a high-impact visual strategy for client presentations, improving effectiveness and contributing to a 40% increase in project acquisition rate. Implemented a creative design approach for a major interior project, enhancing visual appeal and increasing client referrals and project inquiries by 15%. Elevated social media engagement through visually compelling elements, driving greater brand awareness. Introduced conceptual and art-driven approaches to visual storytelling that blend architectural precision with artistic sensibility for stronger client presentation outcomes.
Art Director at AAD Architects
November 1, 2022 - June 1, 2024
Led art direction and design for architectural branding and marketing materials; collaborated with cross-functional teams to deliver cohesive, high-quality visuals.
Sr. Graphic Designer at Sigma Group
November 1, 2022 - November 1, 2022
Designed a visually striking corporate identity branding campaign for a leading furniture brand, achieving a 30% increase in brand recognition and a 20% uplift in customer engagement. Conducted comprehensive research and analysis to drive informed design decisions, resulting in impactful visual solutions. Developed visually appealing concepts and designs tailored to client specifications.
Sr. Graphic Designer at Sigma Group | Telecommunications Industry
November 1, 2022 - October 17, 2025
Designed a visually striking corporate identity branding campaign for a leading furniture brand, achieving a 30% increase in brand recognition and a 20% uplift in customer engagement. Conducted comprehensive research and analysis to drive informed design decisions, resulting in impactful visual solutions. Developed visually appealing concepts and designs tailored to client specifications.
Sr. Graphic Designer at Camlica Design - Fecorda
May 1, 2022 - May 1, 2022
Expertly curated color palettes and images to enhance each product's aesthetic appeal. Established an in-house photography studio, cutting production costs by 20% and accelerating project timelines by 30%, which streamlined design workflows and improved efficiency. Oversaw a comprehensive visual overhaul for social media channels, resulting in a 30% increase in engagement rates, a 35% growth in followers, and a 25% rise in overall interaction metrics.
Sr. Graphic Designer at Camlica Design - Fecorda | Manufacturing Furniture Company
May 1, 2022 - October 17, 2025
Expertly curated color palettes and images to enhance each product's aesthetic appeal. Established an in-house photography studio, cutting production costs by 20% and accelerating project timelines by 30%, which streamlined design workflows and improved efficiency. Oversaw a comprehensive visual overhaul for social media channels, resulting in a 30% increase in engagement rates, a 35% growth in followers, and a 25% rise in overall interaction metrics.
Sr. Graphic Designer & Photographer at Camlica Design & Fecorda
June 1, 2020 - May 1, 2022
Created visual identities and product photography; developed campaigns and lookbooks; collaborated with clients to translate concepts into brand visuals.
Sr. Graphic Designer at Camlica Design - Fecorda | Manufacturing Furniture Company
May 1, 2020 - November 1, 2022
Curated color palettes and imagery to enhance each product’s aesthetic appeal. Established an in-house photography studio, reducing production costs by 20% and accelerating project timelines by 30%, streamlining design workflows and improving efficiency. Oversaw a social media visual overhaul, increasing engagement rates by 30%, growing followers by 35%, and raising overall interaction metrics by 25%.
Graphic Designer at Digikala
August 1, 2017 - August 1, 2017
Produced high-quality product visuals, ensuring brand consistency and accurate representation across the e-commerce platform. Created impactful marketing materials, including banners, display ads and promotional content, resulting in increased click-through rates. Contributed to the creative direction of visual content by analyzing design trends and applying innovative solutions to elevate the brand’s online presence.
Graphic Designer at Digikala | E-Commerce Company
August 1, 2017 - October 17, 2025
Produced high-quality product visuals, ensuring brand consistency and accurate representation across the e-commerce platform. Created impactful marketing materials, including banners, display ads and promotional content, resulting in increased click-through rates. Contributed to the creative direction of visual content by analyzing design trends and applying innovative solutions to elevate the brand’s online presence.
Graphic Designer at Digikala | E-commerce Company
August 1, 2016 - August 1, 2017
Produced high-quality product visuals ensuring brand consistency and accurate representation across the e-commerce platform. Created marketing materials including banners, display ads, and promotional content to increase click-through rates. Contributed to creative direction for visual content by analyzing design trends and applying innovative solutions to strengthen the brand’s online presence.
Graphic Designer at Digikala
August 1, 2016 - August 1, 2017
Graphic design for e-commerce platform; banners, product visuals, and site assets.
Graphic Designer at Tavan Tamin Ordibehesht (Electerocity)
July 1, 2016 - July 1, 2016
Created visually compelling product images and marketing materials (banners, display ads), contributing to a 40% increase in click-through rates and a 15% rise in engagement. Collaborated with the marketing team to refine the platform’s visual strategy, ensuring design consistency across campaigns and improving overall user experience.
Graphic Designer at Tavan Tamin Ordibehesht (Electerocity) | E-Commerce Company
July 1, 2016 - October 17, 2025
Created visually compelling product images and marketing materials (banners, display ads), contributing to a 40% increase in click-through rates and a 15% rise in engagement. Collaborated with the marketing team to refine the platform’s visual strategy, ensuring design consistency across campaigns and improving overall user experience.
Graphic Designer at Tavan Tamin Ordibehesht (Electerocity) | E-commerce Company
July 1, 2015 - July 1, 2016
Created visually compelling product images and marketing materials (banners and display ads), contributing to a 40% increase in click-through rates and a 15% rise in engagement. Collaborated with the marketing team to refine the platform’s visual strategy, ensuring design consistency across campaigns and improving overall user experience.
Graphic Designer at TavanTamin Ordibehesht Co
July 1, 2015 - July 1, 2016
Graphic design for marketing materials, packaging, and brand visuals.
Graphic Designer at Carassi Worldwide
May 1, 2015 - May 1, 2015
Contributed to successful national advertising campaigns for the Roozaneh and Kiri brands. Designed billboards, magazine ads, and print collateral focused on strong visual storytelling and brand recognition. Collaborated with the creative team to develop cohesive campaign visuals, ensuring alignment between concept, design, and brand message.
Graphic Designer at Carassi Worldwide | Advertising Services
May 1, 2015 - October 17, 2025
Contributed to successful national advertising campaigns for the Roozaneh and Kiri brands. Designed billboards, magazine ads, and print collateral focused on strong visual storytelling and brand recognition. Collaborated with the creative team to develop cohesive campaign visuals, ensuring alignment between concept, design, and brand message.
Graphic Designer at Carassi Worldwide | Advertising Services
February 1, 2014 - May 1, 2015
Contributed to successful national advertising campaigns for Roozaneh and Kiri brands. Designed billboards, magazine ads, and print collateral focused on strong visual storytelling and brand recognition. Collaborated with the creative team to develop cohesive campaign visuals aligned between concept, design, and brand message.
Graphic Designer at Carassi Advertising Agency
February 1, 2014 - May 1, 2015
Advertising campaigns visuals for print and digital media.
Graphic Designer & Model Maker at Arshidasazeh Studio
February 1, 2011 - February 1, 2014
Graphic design and model making for architectural visualization and creative projects.

Education

BA in Visual Communication (Graphics) at Shahid Rajee Teacher Training University
January 1, 2009 - January 1, 2011
Associate Degree in Craft & Fine Art at Higher Education Institution Of Yazd
January 1, 2005 - January 1, 2007
Bachelor's degree, Visual Communication at Shahid Rajaee Teacher Training University
January 1, 2011 - January 1, 2011
Associate degree, Craft & Fine Art Focal Skills at University of Science and Culture
January 1, 2007 - January 1, 2007
B.A in Visual Communication (Graphics) at Shahid Rajaee Teacher Training University
January 1, 2009 - January 1, 2011
Associate Degree in Craft & Fine Art Focal Skills (Pottery & Ceramic) at Higher Education Institute Of Yazd
January 1, 2005 - January 1, 2007
Pre-university in Natural Science/Art at Mahdiyeh High School
January 1, 2001 - January 1, 2004
Bachelor's degree, Visual Communication at Shahid Rajaee Teacher Training University
January 1, 2011 - July 24, 2026
Associate degree, Craft & Fine Art at Focal Skills / University of Science and Culture
January 1, 2007 - July 24, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Media & Entertainment, Retail, Real Estate & Construction, Professional Services, Other, Travel & Hospitality, Consumer Goods, Telecommunications, Education