Available to hire
I am a passionate creative and marketing manager with a diverse skill set in digital marketing, project management, and creative direction. I thrive on turning innovative ideas into successful marketing campaigns and love collaborating with teams to achieve remarkable results. My journey has been shaped by experiences across various sectors, and I am excited to embrace new challenges in the rapidly evolving marketing landscape. I enjoy exploring new marketing strategies, data analysis, and using creativity to drive results that make an impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Urdu
Fluent
English
Advanced
Work Experience
Creative & Marketing Manager at Paramount Estates UK
January 1, 2024 - PresentDesigned marketing materials including brochures, flyers, social media graphics, and web banners aligned with brand guidelines. Developed and executed digital marketing strategies to increase online visibility and lead generation. Collaborated with designers, copywriters, and marketing managers to ensure cohesive branding across all platforms. Developed brand identity elements including logos, color palettes, and typography systems. Adapted designs for various formats (desktop, mobile, print), ensuring platform-appropriate visuals. Managed marketing strategies or campaigns. Made key decisions for branding, ads, or digital presence. Designed and launched targeted ad campaigns using Facebook Ads, Instagram Ads, and Google Ads.
Creative Team Lead at Markhor Lifestyle
August 1, 2020 - Present5 years of experience as a Lead Graphic Designer. Created and curated content to post to various social platforms, company website and email campaigns including creative writing eye-catching graphics and light video editing. Developed and implemented tactical plans to support marketing strategies, including creating programs (promotions, paid advertising, and communications) that generate traffic to sites, incite conversation and engagement, and drive measurable results. Aligned with editorial strategy for all owned social channels and representing content through visuals and designed concepts. Reviewed and provided feedback on social media content as well as schedule, publish and monitor content. Involved in photographic concepts and art direction.
Social Media Intern at Bykea Technologies
March 30, 2020 - July 13, 2025Involved in the creation of social media content from start to finish. Updated campaigns on various social media sites and platforms. Actively responded to customer queries.
Creative Lead at Markhor Lifestyle
August 1, 2020 - December 31, 2023Led creative development for various marketing campaigns while collaborating with cross-functional teams to deliver engaging content and brand experiences. Focused on social media marketing, email campaigns, and overall brand strategy.
Education
BS (Advertising) at Iqra University Main Campus
February 1, 2015 - May 31, 2019Intermediate of Commerce at Government Degree Boys College Quaidabad
January 1, 2012 - December 31, 2013Matriculation in Science at Al-Hadeed Grammer High School
January 1, 2010 - December 31, 2011Bachelor's degree at University of Karachi
January 1, 2015 - January 1, 2019Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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