Hi, I’m Farheen Khan, a Marketing Manager with 9 years of hands-on experience across performance marketing, digital strategy, and brand growth. I specialize in SaaS and B2B environments, blending branding and digital design to drive growth. I’ve led multi-channel campaigns across Google, Meta, and LinkedIn, managed substantial ad budgets, and consistently improved ROI and lead quality. I build and guide cross-functional teams, collaborating with sales and product to turn marketing efforts into measurable business results. I bring strategic thinking and hands-on execution, with a strong focus on growth optimization and long-term impact.

Farheen Khan

Hi, I’m Farheen Khan, a Marketing Manager with 9 years of hands-on experience across performance marketing, digital strategy, and brand growth. I specialize in SaaS and B2B environments, blending branding and digital design to drive growth. I’ve led multi-channel campaigns across Google, Meta, and LinkedIn, managed substantial ad budgets, and consistently improved ROI and lead quality. I build and guide cross-functional teams, collaborating with sales and product to turn marketing efforts into measurable business results. I bring strategic thinking and hands-on execution, with a strong focus on growth optimization and long-term impact.

Available to hire

Hi, I’m Farheen Khan, a Marketing Manager with 9 years of hands-on experience across performance marketing, digital strategy, and brand growth. I specialize in SaaS and B2B environments, blending branding and digital design to drive growth. I’ve led multi-channel campaigns across Google, Meta, and LinkedIn, managed substantial ad budgets, and consistently improved ROI and lead quality.

I build and guide cross-functional teams, collaborating with sales and product to turn marketing efforts into measurable business results. I bring strategic thinking and hands-on execution, with a strong focus on growth optimization and long-term impact.

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Language

English
Fluent
Urdu
Fluent
French
Beginner

Work Experience

Head of Marketing at Permus Software House
April 1, 2023 - Present
Oversee all clients' digital channels (Meta, LinkedIn, Google Ads) to deliver targeted campaigns with measurable ROI. Lead cross-functional team for content creation, social media and performance marketing initiatives. Develop B2B lead generation strategies for SaaS B2B models, resulting in increased qualified leads. Optimize SEO across corporate and product websites to improve search rankings and organic traffic. Lead a marketing team of performance marketing executives, designers and developers. Lead a team of 10 resources.
Digital Marketing Lead at Al Taasis
January 1, 2021 - March 31, 2023
Directed creative and marketing campaigns for multiple product launches, integrating digital design with targeted advertising. Managed paid ad campaigns across Google Display Network, Facebook, Instagram and LinkedIn. Designed conversion-focused landing pages and marketing collaterals to support sales initiatives. Handling social media content calendars, community engagement and email marketing automation. Led branding initiatives including corporate identity design, pitch deck and promotional material. Ensure consistent brand and language across all platforms. Coordinated with sales team, brainstorming marketing ideas aligned with sales.
Senior Digital Designer at OLX / Dubizzle
September 1, 2019 - October 31, 2020
AT L, BTL, OOH, indoor advertising for the Expo 2020 with 25,000 visitors and 50 property exhibitors worldwide. Marketing strategy and content calendars for OLX and CarPro. Created high-impact digital media campaigns for property expos and brand events. ATL, BTL, OOH advertising for various launch events. Designed ad creatives for Facebook lead generation, Google Ads and YouTube marketing. Coordinated with marketing team on campaign strategies; brainstormed content calendars; produced presentations, decks and client profiles.
Visual Designer at Web Works
June 1, 2017 - August 1, 2019
Content calendars and marketing strategies for multiple clients. Meetings and brainstorming for creative marketing ideas with clients. Social media campaigns, newsletters, creative email designs. Created content aligned with marketing objectives. Designed e-commerce websites and digital content to enhance online sales performance. Created animations, gifs, email designs, social media grids for various brands.

Education

Master in Multimedia Arts at National College of Arts
January 1, 2015 - January 1, 2017
Bachelor's Degree (4 years) at Lahore College for Women
January 1, 2010 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services