Farheen Khan

Oversee all clients' digital channels (Meta, LinkedIn, Google Ads) to deliver targeted campaigns with measurable ROI. Lead cross-functional team for content creation, social media and performance marketing initiatives. Develop B2B lead generation strategies for SaaS B2B models, resulting in increased qualified leads. Optimize SEO across corporate and product websites to improve search rankings and organic traffic. Lead a marketing team of performance marketing executives, designers and developers. Lead a team of 10 resources.

Directed creative and marketing campaigns for multiple product launches, integrating digital design with targeted advertising. Managed paid ad campaigns across Google Display Network, Facebook, Instagram and LinkedIn. Designed conversion-focused landing pages and marketing collaterals to support sales initiatives. Handling social media content calendars, community engagement and email marketing automation. Led branding initiatives including corporate identity design, pitch deck and promotional material. Ensure consistent brand and language across all platforms. Coordinated with sales team, brainstorming marketing ideas aligned with sales.

AT L, BTL, OOH, indoor advertising for the Expo 2020 with 25,000 visitors and 50 property exhibitors worldwide. Marketing strategy and content calendars for OLX and CarPro. Created high-impact digital media campaigns for property expos and brand events. ATL, BTL, OOH advertising for various launch events. Designed ad creatives for Facebook lead generation, Google Ads and YouTube marketing. Coordinated with marketing team on campaign strategies; brainstormed content calendars; produced presentations, decks and client profiles.