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I am a Creative Art Director with 12+ years of experience across social, branding, and digital campaigns. I specialise in creating platform-native, culturally relevant content for entertainment and lifestyle brands — from social-first storytelling to integrated campaign rollouts. With a strong foundation in branding and visual identity, I enjoy building distinctive worlds for brands, from logos and systems to content ecosystems that live across screens, feeds, and physical touchpoints. I thrive on collaborating with strategists, copywriters, and production teams to translate strategy into culturally resonant creative, delivering platform-native ideas that connect with audiences across markets. I’m passionate about content creation and am experienced in leading ideas from concept to execution, across regional and local campaigns.…I am a Creative Art Director with 12+ years of experience across social, branding, and digital campaigns. I specialise in creating platform-native, culturally relevant content for entertainment and lifestyle brands — from social-first storytelling to integrated campaign rollouts. With a strong foundation in branding and visual identity, I enjoy building distinctive worlds for brands, from logos and systems to content ecosystems that live across screens, feeds, and physical touchpoints. I thrive on collaborating with strategists, copywriters, and production teams to translate strategy into culturally resonant creative, delivering platform-native ideas that connect with audiences across markets. I’m passionate about content creation and am experienced in leading ideas from concept to execution, across regional and local campaigns.

Mohamad Faridz Husaini

Brand Designer, Graphic Designer, Art Director, +2

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I am a Creative Art Director with 12+ years of experience across social, branding, and digital campaigns. I specialise in creating platform-native, culturally relevant content for entertainment and lifestyle brands — from social-first storytelling to integrated campaign rollouts. With a strong foundation in branding and visual identity, I enjoy building distinctive worlds for brands, from logos and systems to content ecosystems that live across screens, feeds, and physical touchpoints. I thrive on collaborating with strategists, copywriters, and production teams to translate strategy into culturally resonant creative, delivering platform-native ideas that connect with audiences across markets. I’m passionate about content creation and am experienced in leading ideas from concept to execution, across regional and local campaigns.…I am a Creative Art Director with 12+ years of experience across social, branding, and digital campaigns. I specialise in creating platform-native, culturally relevant content for entertainment and lifestyle brands — from social-first storytelling to integrated campaign rollouts. With a strong foundation in branding and visual identity, I enjoy building distinctive worlds for brands, from logos and systems to content ecosystems that live across screens, feeds, and physical touchpoints. I thrive on collaborating with strategists, copywriters, and production teams to translate strategy into culturally resonant creative, delivering platform-native ideas that connect with audiences across markets. I’m passionate about content creation and am experienced in leading ideas from concept to execution, across regional and local campaigns.

Available to hire

I am a Creative Art Director with 12+ years of experience across social, branding, and digital campaigns. I specialise in creating platform-native, culturally relevant content for entertainment and lifestyle brands — from social-first storytelling to integrated campaign rollouts. With a strong foundation in branding and visual identity, I enjoy building distinctive worlds for brands, from logos and systems to content ecosystems that live across screens, feeds, and physical touchpoints.

I thrive on collaborating with strategists, copywriters, and production teams to translate strategy into culturally resonant creative, delivering platform-native ideas that connect with audiences across markets. I’m passionate about content creation and am experienced in leading ideas from concept to execution, across regional and local campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Malay

Fluent

Indonesian

Advanced

Chinese

Beginner

Work Experience

Freelance Art Director at Goodstuph Singapore

February 6, 2023 - January 30, 2026

Selected clients: Warner Bros, HBO GO & DC,Youtube, Science Centre Singapore, Prudential, UOB. Led creative execution for the HBO GO account, delivering always-on content, campaign visuals, and platform activations across social and digital. Expanded into integrated campaigns across broader brand initiatives, collaborating with cross-functional teams to deliver culturally relevant creative. Key highlight: UNTAME 2024 Festival for Science Centre Singapore — translated a large-scale experiential brief into campaign visuals across digital, social, and on-site touchpoints. Awarded Gold at the 2024 Singapore MARKies Awards (Most Effective Use –Content) for HBO GO

Senior Art Director at TBWA Kuala Lumpur

June 5, 2017 - December 17, 2021

Progressed from Senior Designer to Senior Art Director, leading art direction and creative execution across pitches, presentations, and integrated campaign rollouts. Worked closely with copywriters and creative partners to develop culturally driven ideas, with strong involvement in Bahasa Malaysia–led and locally relevant campaigns. Took on leadership responsibility for key accounts, including U Mobile Prepaid. List of selected clienteles i've worked on includes: Pizza Hut, Sun Life Insurance, U Mobile, Baskin Robbins, Ikano, Tealive, Unilever, Comfort, Red Bull, PepsiCo, Nando’s, Spritzer.

Freelance Art Director at Goodstuph

February 1, 2023 - February 1, 2026

Led creative execution for HBO GO account, delivering always-on content, campaign visuals, and platform activations across social and digital. Expanded into integrated campaigns across broader brand initiatives, collaborating with cross-functional teams to deliver culturally relevant creative. Key highlight: UNTAME 2024 Festival for Science Centre Singapore — translated a large-scale experiential brief into campaign visuals across digital, social, and on-site touchpoints. Awarded Gold at the 2024 Singapore MARKies Awards (Most Effective Use – Content) for HBO GO.

Senior Art Director at Tangent

July 1, 2022 - December 1, 2022

Supported regional campaigns as Senior Art Director, leading creative development for the Jollibee account. Co-led multiple digital and integrated campaigns, setting visual direction and managing design teams remotely.

Graphic Designer at Creative Juice KL / TBWA Kuala Lumpur

January 1, 2015 - June 1, 2017

Supporting senior creatives in branding, print, and digital campaign executions across multiple accounts.

Digital Designer at DraftFCB / FCB Kuala Lumpur

June 1, 2013 - December 1, 2014

Designing digital and social media assets for regional and local clients, collaborating closely with creative and account teams under tight timelines.