Available to hire
CREATIVE ART DIRECTOR
Social-First Brand Designer
Creative Art Director with 12+ years of experience across social, branding, and digital campaigns. I create platform-native, culturally relevant content for entertainment and lifestyle brands — from social-first storytelling to integrated campaign rollouts.
With a strong foundation in branding and visual identity, I build distinctive brand worlds, from logos and systems to content ecosystems that live across screens, feeds, and physical touchpoints.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Advanced
Malay
Fluent
Indonesian
Advanced
Work Experience
Freelance Art Director at Goodstuph Singapore
February 6, 2023 - January 30, 2026Selected clients:
Warner Bros, HBO GO & DC,Youtube, Science Centre Singapore, Prudential, UOB.
Led creative execution for the HBO GO account, delivering always-on content, campaign visuals, and platform activations across social and digital.
Expanded into integrated campaigns across broader brand initiatives, collaborating with cross-functional teams to deliver culturally relevant creative.
Key highlight: UNTAME 2024 Festival for Science Centre Singapore — translated a large-scale experiential brief into campaign visuals across digital, social,
and on-site touchpoints.
Awarded Gold at the 2024 Singapore MARKies Awards (Most Effective Use –Content) for HBO GO
Senior Art Director at TBWA Kuala Lumpur
June 5, 2017 - December 17, 2021Progressed from Senior Designer to Senior Art Director, leading art direction and creative execution across pitches, presentations, and integrated campaign rollouts.
Worked closely with copywriters and creative partners to develop culturally driven ideas, with strong involvement in Bahasa Malaysia–led and locally relevant campaigns.
Took on leadership responsibility for key accounts, including U Mobile Prepaid.
List of selected clienteles i've worked on includes: Pizza Hut, Sun Life Insurance,
U Mobile, Baskin Robbins, Ikano, Tealive, Unilever, Comfort, Red Bull, PepsiCo, Nando’s, Spritzer.
Education
Bachelor of Multimedia (Honours) (Media Innovation), Creative Multimedia at Multimedia University - MMU Cyberjaya
January 1, 2008 - January 2, 2012Bachelor of Fine Arts at University of Art and Design
January 1, 2007 - January 1, 2010Qualifications
Singapore MARKies Awards 2024
March 12, 2024 - March 12, 2024• Most Effective Use: Content (Gold), HBO GO
Kancil Awards 2022
December 20, 2022 - December 20, 2022• Best Use of Direct (Digital-led) (Merit)
• Creative Effectiveness: Design (Merit)
• Music in Film Content (Merit
Industry Experience
Media & Entertainment, Professional Services
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