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Hi, I’m Will Adams, a BAFTA-winning Creative Producer and Director of animated series and films, with strong character development and storytelling skills. I have excellent communication, interpersonal and leadership skills, and am used to leading teams and maintaining morale under tight deadlines. My focus is always ensuring that the team is fully engaged in the vision for the project and are delivering the highest quality for the budget. From 2020 until 2026, I was a co-founder and Creative Director at Wild Child Animation, where I was an episodic director 'Piripenguins' for the BBC and 'Toad & Friends' for Warner. Before that, as a co-founder of Once Were Farmers, I worked across motion graphics, animation, live action and visual effects, including art direction on ‘Hushabye Lullabye’ for CBeebies. In 2018 I developed and produced the 2018 BAFTA winning animated short 'Widdershins', and directed 'Nothing to Declare' - a short animated horror written by comic book legend Frank Quitely. I also produced and directed 14 mini-series for BBC Learning – two of which were nominated for BAFTAs.…Hi, I’m Will Adams, a BAFTA-winning Creative Producer and Director of animated series and films, with strong character development and storytelling skills. I have excellent communication, interpersonal and leadership skills, and am used to leading teams and maintaining morale under tight deadlines. My focus is always ensuring that the team is fully engaged in the vision for the project and are delivering the highest quality for the budget. From 2020 until 2026, I was a co-founder and Creative Director at Wild Child Animation, where I was an episodic director 'Piripenguins' for the BBC and 'Toad & Friends' for Warner. Before that, as a co-founder of Once Were Farmers, I worked across motion graphics, animation, live action and visual effects, including art direction on ‘Hushabye Lullabye’ for CBeebies. In 2018 I developed and produced the 2018 BAFTA winning animated short 'Widdershins', and directed 'Nothing to Declare' - a short animated horror written by comic book legend Frank Quitely. I also produced and directed 14 mini-series for BBC Learning – two of which were nominated for BAFTAs.

Will Adams

Creative Producer, Animation Director, Film Director, +2

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Hi, I’m Will Adams, a BAFTA-winning Creative Producer and Director of animated series and films, with strong character development and storytelling skills. I have excellent communication, interpersonal and leadership skills, and am used to leading teams and maintaining morale under tight deadlines. My focus is always ensuring that the team is fully engaged in the vision for the project and are delivering the highest quality for the budget. From 2020 until 2026, I was a co-founder and Creative Director at Wild Child Animation, where I was an episodic director 'Piripenguins' for the BBC and 'Toad & Friends' for Warner. Before that, as a co-founder of Once Were Farmers, I worked across motion graphics, animation, live action and visual effects, including art direction on ‘Hushabye Lullabye’ for CBeebies. In 2018 I developed and produced the 2018 BAFTA winning animated short 'Widdershins', and directed 'Nothing to Declare' - a short animated horror written by comic book legend Frank Quitely. I also produced and directed 14 mini-series for BBC Learning – two of which were nominated for BAFTAs.…Hi, I’m Will Adams, a BAFTA-winning Creative Producer and Director of animated series and films, with strong character development and storytelling skills. I have excellent communication, interpersonal and leadership skills, and am used to leading teams and maintaining morale under tight deadlines. My focus is always ensuring that the team is fully engaged in the vision for the project and are delivering the highest quality for the budget. From 2020 until 2026, I was a co-founder and Creative Director at Wild Child Animation, where I was an episodic director 'Piripenguins' for the BBC and 'Toad & Friends' for Warner. Before that, as a co-founder of Once Were Farmers, I worked across motion graphics, animation, live action and visual effects, including art direction on ‘Hushabye Lullabye’ for CBeebies. In 2018 I developed and produced the 2018 BAFTA winning animated short 'Widdershins', and directed 'Nothing to Declare' - a short animated horror written by comic book legend Frank Quitely. I also produced and directed 14 mini-series for BBC Learning – two of which were nominated for BAFTAs.

Available to hire

Stirling, United Kingdom

Skills

Animation

Experience Level

Animation

Expert

Language

English

Fluent

Work Experience

Co-founder, Creative Director at Wild Child Animation Ltd

January 1, 2020 - January 1, 2026

Oversaw pitching and project development; co-directed Piripenguins for the BBC and To a d & Friends for Warner; led creative direction and team coordination across animation projects from concept to screen.

Co-founder, Producer & Director at Once Were Farmers Ltd

January 1, 2002 - January 1, 2020

Produced and directed across animation, live action and visual effects; art direction on Hushabye Lullabye for CBeebies; helped establish company vision and project pipelines from 2002 to 2020.

Digital Imaging & Illustrator at The Herald and Scotsman

January 1, 1999 - January 1, 2004

Digital imaging and illustration work for major Scottish newspapers, contributing to print production and visual storytelling from 1999 to 2004.

Co-founder, Animator & Video Performance Artist at Pointless Creations

January 1, 1998 - January 1, 2009

Co-founded live-video group and performed across Europe, creating animation and performance pieces; early career activity forming core skills in multimedia storytelling from 1998 to 2009.