I'm Farnoush Rahimi, a UI/UX designer based in Toronto, ON. I specialize in data-driven design, user research, usability testing, and turning insights into meaningful, accessible digital experiences. I collaborate with cross-functional teams to craft flexible, service-oriented design systems, focusing on clear navigation, strong visual hierarchy, and inclusive experiences that drive engagement and business outcomes.…

Farnoush Rahimi

I'm Farnoush Rahimi, a UI/UX designer based in Toronto, ON. I specialize in data-driven design, user research, usability testing, and turning insights into meaningful, accessible digital experiences. I collaborate with cross-functional teams to craft flexible, service-oriented design systems, focusing on clear navigation, strong visual hierarchy, and inclusive experiences that drive engagement and business outcomes.…

Available to hire

I’m Farnoush Rahimi, a UI/UX designer based in Toronto, ON. I specialize in data-driven design, user research, usability testing, and turning insights into meaningful, accessible digital experiences.

I collaborate with cross-functional teams to craft flexible, service-oriented design systems, focusing on clear navigation, strong visual hierarchy, and inclusive experiences that drive engagement and business outcomes.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

UI/UX Designer at DigiNext Company
February 28, 2024 - July 25, 2025
Designed UI for a multi-sided networking app using wireframes and mobile-first layouts applying Material Design principles and design systems. Improved usability scale scores by 20% through user research, iterative prototyping, and accessibility enhancements (WCAG 2.1 AA). Redesigned navigation and user flows to increase task efficiency and content discoverability. Achieved 30% reduction in task completion time by refining UI using interaction design principles. Collaborated in Agile environment with developers to ensure accurate and accessible UI implementation, reducing delivery time by 25%.
UI/UX Designer at DigiNext Company
February 28, 2024 - July 25, 2025
Designed the UI for Intern Link, a multi-sided networking app, by creating wireframes and mobile-first layouts in Figma. Applied Material Design principles, user research insights, and design systems to ensure interfaces were consistent, accessible, and visually clear. Emphasized a strong visual hierarchy through thoughtful use of typography and color theory. Improved the System Usability Scale (SUS) score 20% through a data-driven, iterative design process. Conducted user research to uncover usability barriers, applied WCAG 2.1 AA standards during interface refinements to enhance accessibility for diverse users, and integrated user feedback to guide multiple cycles of prototyping and testing, resulting in a more inclusive and intuitive experience. Redesigned key user flows and navigation patterns based on usability feedback and research insights to improve task efficiency and content discoverability. Applied problem-solving and critical thinking to identify pain points, then validated
UI/UX Designer at Freelance
February 1, 2024 - November 18, 2025
Delivered client-facing UI/UX design services for startups; led user research, defined user flows, and created responsive interfaces. Produced design documentation and handoffs to development teams to ensure smooth delivery.
UI/UX Designer at DigiNext Company
February 1, 2024 - February 1, 2024
Freelance UI/UX Designer responsible for delivering user-centered web and mobile interfaces. Contributed to the UI design of Radio AVA, a mobile music streaming app, by applying a user-centered design approach. Conducted user interviews to understand user behaviors and inform the design of social sharing features and personalized playlists. Applied information architecture principles for intuitive content organization and provided visual consistency through brand guidelines; contributed to a 25% reduction in user churn.
UI/UX Designer at Freelance
February 1, 2024 - Present
Conducted user research, interviews, and usability testing to improve online ordering process and app engagement. Applied data-driven and iterative design processes to refine interfaces, improving usability, engagement, and conversion rates. Collaborated with clients and stakeholders regularly to align on project goals and ensure timely delivery. Applied accessibility best practices (WCAG standards) to enhance inclusivity. Designed visual assets including logos, catalogs, and posters aligned with brand guidelines.
UI/UX Designer at Freelance
February 1, 2024 - Present
Conducted user research, interviews, and usability testing to identify pain points in the online ordering process for the Viva Pasta platform. Used journey mapping and user flows to visualize and streamline key user interactions. Applied an iterative, data-driven design process to test and refine layout variations, resulting in improved usability, increased engagement, and higher order completion and retention rates. Collaborated directly with clients and stakeholders throughout the project lifecycle by conducting regular check-ins, sharing progress through presentations, and incorporating feedback at each stage. Leveraged strong communication and presentation skills to ensure clarity and alignment, while effectively managing time to meet deadlines and deliver tailored digital solutions on time and within scope. Improved Step Tracker Apple Watch app 25% engagement by conducting user research and usability testing to uncover interaction issues. Applied accessibility best practices based
Front-end Developer and UI Designer at Nahan Tech Company
December 31, 2022 - July 25, 2025
Contributed to UI design of a digital audio app by conducting user interviews and applying information architecture principles. Enhanced user engagement by 25% and reduced churn by 15% through close collaboration with developers using user journey maps and high-fidelity mockups. Utilized HTML and CSS to implement responsive, accessible interfaces ensuring pixel-perfect design across browsers and devices. Worked closely with developers to optimize performance and troubleshoot front-end issues.
Front-end Developer and UI Designer at Nahan Tech Company
December 31, 2022 - July 25, 2025
Contributed to the UI design of Radio AVA by conducting user interviews to understand listening habits and sharing behaviors. These insights informed the design of personalized playlists and social sharing features. Applied information architecture principles for intuitive content organization and ensured visual consistency by following brand guidelines, leading to a 25% increase in daily active users, as tracked via app analytics. Collaborated closely with developers to ensure accurate implementation of complex features by presenting detailed user journey maps and high-fidelity mockups. Used clear visual documentation and strong presentation skills to align design and development teams, reducing ambiguity and miscommunication. This collaboration led to a 15% reduction in user churn and improved overall retention. Utilized strong HTML and CSS skills to translate design systems into responsive, accessible user interfaces, ensuring pixel-perfect implementation of UI designs across browse
UI Designer / Front-End Developer at Nahan Tech Company
December 1, 2022 - December 1, 2022
Consultancy and software company focused on innovation and digital solutions. Assisted in the UX design of Intern Link, an educational community network platform connecting students, industry, and universities. Focused on user-centered design by gathering insights through student interviews, creating user flows for sign-up/login, and ensuring smooth transitions into the app’s core features. Sketched wireframes to explore layout ideas, clarified user flows, and gathered early feedback. Designed mobile-first layouts in Figma and applied Material Design principles to deliver consistent, accessible interfaces with strong visual hierarchy. Improved usability by conducting usability testing and integrating user feedback into an iterative design process, resulting in a 20% increase in user satisfaction. Redesigned key user flows and navigation patterns based on usability feedback and research insights to improve task efficiency and content discoverability. Applied WCAG standards during inte

Education

Master of Computer Engineering at Universitat Autònoma de Barcelona
January 1, 2019 - May 31, 2019
Bachelor of Information Technology Engineering at TVU
January 1, 2015 - May 31, 2015
Master of Computer Engineering at Universitat Autònoma de Barcelona
January 1, 2017 - May 31, 2019
Bachelor of Information Technology Engineering at TVU
January 1, 2011 - May 31, 2015
Master of Computer Engineering at Universitat Autònoma de Barcelona
January 11, 2030 - June 1, 2019
Bachelor of Information Technology Engineering at TVU
January 11, 2030 - May 1, 2015
Design Leadership at Brain Station
January 11, 2030 - May 1, 2025
Product Design at UserX Academy
January 11, 2030 - January 1, 2024
UI/UX Design at Dux Lab Academy
January 11, 2030 - June 1, 2020
Master of Computer Engineering at Universitat Autònoma de Barcelona
January 11, 2030 - June 1, 2019
Bachelor of Information Technology Engineering at TVU
January 11, 2030 - May 1, 2015
Design Leadership at BrainStation
May 1, 2025 - November 18, 2025
Product Design at UX Design Academy
January 1, 2024 - November 18, 2025
UI/UX Design at DUX Lab Academy
June 1, 2020 - November 18, 2025

Qualifications

Product Design, UserX Academy
January 1, 2024 - January 31, 2024
UI/UX Design, Dux Lab Academy
June 1, 2020 - June 30, 2020
Design Leadership, BrainStation
May 1, 2025 - May 31, 2025
Design Leadership
May 1, 2025 - May 31, 2025
Product Design
January 1, 2024 - January 31, 2024
UI/UX Design
June 1, 2020 - June 30, 2020
Design Leadership
January 11, 2030 - May 1, 2025
Product Design
January 11, 2030 - January 1, 2024
UI/UX Design
January 11, 2030 - June 1, 2020
Design Leadership Certification
May 1, 2025 - November 18, 2025
UX Design Academy Certification
January 1, 2024 - November 18, 2025
DUX Lab Academy UI/UX Certification
June 1, 2020 - November 18, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail, Consumer Goods, Education