I’m Farooq Zafar, a digital marketing specialist and an enthusiastic, resourceful graduate with eight years of professional background in advertising and marketing. I have a strong ability to establish priorities and meet challenges head-on, combined with solid project management and digital marketing skills. I thrive in fast-paced, collaborative environments where I can translate business goals into measurable outcomes. I’m eager to leverage my experience in performance marketing, content strategy, and social media management to help brands grow and achieve meaningful results.

Farooq Zafar

I’m Farooq Zafar, a digital marketing specialist and an enthusiastic, resourceful graduate with eight years of professional background in advertising and marketing. I have a strong ability to establish priorities and meet challenges head-on, combined with solid project management and digital marketing skills. I thrive in fast-paced, collaborative environments where I can translate business goals into measurable outcomes. I’m eager to leverage my experience in performance marketing, content strategy, and social media management to help brands grow and achieve meaningful results.

Available to hire

I’m Farooq Zafar, a digital marketing specialist and an enthusiastic, resourceful graduate with eight years of professional background in advertising and marketing. I have a strong ability to establish priorities and meet challenges head-on, combined with solid project management and digital marketing skills.

I thrive in fast-paced, collaborative environments where I can translate business goals into measurable outcomes. I’m eager to leverage my experience in performance marketing, content strategy, and social media management to help brands grow and achieve meaningful results.

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Language

English
Fluent
Urdu
Fluent
Hindi
Fluent

Work Experience

Performance Marketing Specialist at Cortex Digital Media
February 1, 2025 - Present
Leading performance marketing initiatives; optimizing CTR, CPC and conversion metrics; managing daily reporting and media spend (AED 10k-20k); driving ROAS and funnel efficiency.
Digital Marketing Specialist at Jon East Digital Media
January 1, 2025 - September 21, 2025
Designed and managed campaigns across Meta, TikTok, Snapchat and Google Ads; improved CTR, CPC and conversions; led a small creative/digital marketing team; coordinated with clients; managed daily spend around AED 600k.
Digital Marketer at Bit Culture Commercial Brokerage
November 1, 2022 - September 21, 2025
Social Media Marketing; Campaigns setup on Facebook Ad Manager; social media marketing; sales support; coordination with clients; daily reporting and analytics.
Social Media Marketing at Bee On Track Marketing
April 1, 2022 - September 21, 2025
Social media marketing campaigns; setup and optimization on Facebook, TikTok, Snapchat and LinkedIn; manage ad spend and performance reporting.
Marketing at Queen's Medical Center Dubai
July 2, 2020 - October 18, 2025
Marketing-related responsibilities including campaign coordination, social media outreach, and client communications.

Education

MA in Marketing Management at Coventry University, Coventry, UK
January 1, 2017 - March 1, 2018
BSc in Media Sciences (Advertising) at Iqra University, Karachi, Pakistan
June 1, 2010 - June 1, 2014

Qualifications

UAE Driving Licence
January 11, 2030 - September 21, 2025
Course Representative
April 1, 2017 - February 1, 2018

Industry Experience

Media & Entertainment, Professional Services, Software & Internet