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Hi, I’m Farouq, a marketing professional specializing in digital marketing, content strategy, and social media management. I thrive at the intersection of data-driven decision making and creative storytelling, delivering campaigns that recruit participants for clinical trials and grow brands across North America and beyond. With experience ranging from founder-level brand growth to corporate education programs, I help teams craft compelling narratives, optimize engagement, and turn insights into action.…Hi, I’m Farouq, a marketing professional specializing in digital marketing, content strategy, and social media management. I thrive at the intersection of data-driven decision making and creative storytelling, delivering campaigns that recruit participants for clinical trials and grow brands across North America and beyond. With experience ranging from founder-level brand growth to corporate education programs, I help teams craft compelling narratives, optimize engagement, and turn insights into action.

Farouq Atari

Social Media Manager, Content Creator, Digital Marketer, +3

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Hi, I’m Farouq, a marketing professional specializing in digital marketing, content strategy, and social media management. I thrive at the intersection of data-driven decision making and creative storytelling, delivering campaigns that recruit participants for clinical trials and grow brands across North America and beyond. With experience ranging from founder-level brand growth to corporate education programs, I help teams craft compelling narratives, optimize engagement, and turn insights into action.…Hi, I’m Farouq, a marketing professional specializing in digital marketing, content strategy, and social media management. I thrive at the intersection of data-driven decision making and creative storytelling, delivering campaigns that recruit participants for clinical trials and grow brands across North America and beyond. With experience ranging from founder-level brand growth to corporate education programs, I help teams craft compelling narratives, optimize engagement, and turn insights into action.

Available to hire

Hi, I’m Farouq, a marketing professional specializing in digital marketing, content strategy, and social media management. I thrive at the intersection of data-driven decision making and creative storytelling, delivering campaigns that recruit participants for clinical trials and grow brands across North America and beyond.

With experience ranging from founder-level brand growth to corporate education programs, I help teams craft compelling narratives, optimize engagement, and turn insights into action.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Arabic

Intermediate

French

Advanced

Spanish; Castilian

Beginner

Work Experience

Advertising Assistant at Probity Medical Research Inc.

September 1, 2025 - October 20, 2025

Monitored and managed social media accounts; created paid and unpaid content for LinkedIn, Facebook, and Instagram by leveraging design programs and video editing software (e.g., Canva); documented changes and updates; collaborated with media vendors and internal staff to plan campaigns; developed content calendars and scheduling strategies; reviewed and updated marketing materials; supported recruitment advertising efforts; developed online enrollment materials for 100+ clients; identified documentation discrepancies in online systems.

National Education Coordinator at Conestoga College / DECA U

December 1, 2019 - October 20, 2025

Coordinated with national education specialists to support comprehensive member education initiatives; developed online enrollment materials and ensured accuracy of documentation; liaised with external stakeholders and internal staff to advance education programs.

Vice President Marketing at DECA U Conestoga Chapter

April 1, 2019 - October 20, 2025

Led chapter marketing strategy and branding efforts; coordinated events and campaigns; supervised branding and communications materials to boost chapter visibility and engagement; partnered with external stakeholders to grow the chapter.

President at DECA U Conestoga Chapter

August 1, 2020 - October 20, 2025

Authored and executed chapter strategy, liaised with faculty and DECA U Board of Directors; directed major decisions and governance; led a team to drive growth and engagement, including growth of the chapter to fewer than 100 members.

Junior Buyer at Grote Industries – Grote Electronics

August 1, 2018 - October 20, 2025

Led term projects for the General Manager, supporting purchase decisions with data analysis, graphics, tables, and charts in Excel; conducted monthly Supplier Performance Reviews; gathered and organized technical data specs into spreadsheets; updated ERP system with missing tariff codes and lead-time data; contributed to inventory and procurement processes.

Advertising Assistant at Probity Medical Research

September 1, 2022 - September 1, 2025

Managed digital marketing and content strategy initiatives to drive patient recruitment and engagement for clinical trials across North America and Australia. Created paid and organic social media content for LinkedIn, Facebook, and Instagram, increasing engagement by 45% across 30+ research sites. Produced recruitment advertising materials and collaborated with 5+ media vendors, ensuring timely and compliant ad campaigns launches. Updated study registration web portals with accurate information, improving internal communication and participant outreach efficiency by 30%.

Founder at FXAGFX

June 1, 2017 - January 1, 2023

Led a creative media company at the intersection of content production, social media strategy, influencer partnerships, and digital brand growth. Built and scaled partnerships with 10+ influencers and small businesses to enhance their online presence, producing content for YouTube channels with 1M+ subscribers and negotiating brand deals that increased reach and revenue by 40%. Managed social media strategies across TikTok, Instagram Reels, YouTube Shorts, and Snapchat Spotlight, driving follower growth of 350,000+ and strengthening client engagement by 60%. Delivered full-cycle creative services including graphic design, photography, videography, and editing for 30+ projects, developing visual identities and promotional materials that elevated digital impact.

National Education Coordinator at Manulife (Paid Co-op)

September 1, 2019 - December 1, 2019

Coordinated educational program logistics and developed digital enrolment materials to enhance member engagement and operational accuracy across client accounts. Managed 50+ WestJet PlanRight Advisor bookings with precision, ensuring flawless scheduling for education sessions across multiple regions. Coordinated with internal and external contacts to verify information and secure approvals, reducing errors by 25% and streamlining processes. Developed online enrolment materials for 100+ clients, identifying discrepancies that enhanced data accuracy and client experience by 15%.

Content Coordinator at eConverse Media (Paid Co-op)

May 1, 2019 - August 1, 2019

Led website development and content migration projects to optimize user experience and digital presence for clients across North America and Europe. Built and tested 15+ client websites using HTML and CSS, delivering 100% bug-free launches that improved client satisfaction scores by 20%. Executed content migrations and theme transfers for 15+ websites ahead of deadlines, maintaining consistent site navigation and user experience. Managed site inventories of 300+ pages and sourced content across landing pages, optimizing website structure and improving brand alignment metrics by 25%.

Junior Buyer at Grote Industries (Paid Co-op)

May 1, 2018 - August 1, 2018

Supported procurement, supplier performance analysis, and inventory control through data-driven reporting and system updates. Developed Excel-based graphs, tables, and analytical reports using supplier and cost data to support international procurement decisions for senior leadership, improving decision clarity and reducing purchasing risk by 15% during overseas negotiations. Completed monthly Supplier Performance Reviews and consolidated technical specifications for electronic components into standardized spreadsheets, increasing data consistency and supplier evaluation efficiency by 18%. Updated E1 with missing tariff codes and lead-time data and improved LED binning and inventory control processes, restoring system accuracy and enhancing procurement planning and inventory visibility by 20%.

President at DECA U Conestoga

May 1, 2019 - August 1, 2020

Led strategic operations and growth initiatives for Conestoga College’s DECA U (Distributive Education Clubs of America University) chapter, managing an 8-member executive team and liaising with 10+ national stakeholders to enhance chapter performance and visibility. Drove record membership growth for a chapter under 100 members, achieving a 50% year-over-year increase by setting clear goals, motivating a cross-functional team, and implementing engagement initiatives that increased participation and involvement by 40%. Acted as primary liaison between faculty, the DECA U Board of Directors, and 5+ external partners, directing key chapter decisions and representing the college at 2+ national conferences, to strengthen leadership credibility and institutional presence.