I am a results-driven Creative Manager with a strong background in brand management, copywriting, and integrated campaign strategy. I excel at turning insights into polished, insight-led marketing campaigns across ATL, digital, and integrated platforms. I have led end-to-end creative work for major FMCG and F&B brands in Pakistan, and I pride myself on time management, clear thinking, and collaborative leadership. In my roles at Grey Density and Alt Story, I’ve shaped brand positioning, developed IMC frameworks, and steered multi-brand portfolios from ideation to execution. I love collaborating with cross-functional teams to align creative with PR, communications, and activation across paid, owned, and earned channels. I’m currently pursuing a Bachelor's in Social Sciences, Journalism, and Information at Yeditepe University in Istanbul, and I’m eager to bring energy and storytelling to new brand challenges.

Fatima Babar Rathore

I am a results-driven Creative Manager with a strong background in brand management, copywriting, and integrated campaign strategy. I excel at turning insights into polished, insight-led marketing campaigns across ATL, digital, and integrated platforms. I have led end-to-end creative work for major FMCG and F&B brands in Pakistan, and I pride myself on time management, clear thinking, and collaborative leadership. In my roles at Grey Density and Alt Story, I’ve shaped brand positioning, developed IMC frameworks, and steered multi-brand portfolios from ideation to execution. I love collaborating with cross-functional teams to align creative with PR, communications, and activation across paid, owned, and earned channels. I’m currently pursuing a Bachelor's in Social Sciences, Journalism, and Information at Yeditepe University in Istanbul, and I’m eager to bring energy and storytelling to new brand challenges.

Available to hire

I am a results-driven Creative Manager with a strong background in brand management, copywriting, and integrated campaign strategy. I excel at turning insights into polished, insight-led marketing campaigns across ATL, digital, and integrated platforms. I have led end-to-end creative work for major FMCG and F&B brands in Pakistan, and I pride myself on time management, clear thinking, and collaborative leadership.

In my roles at Grey Density and Alt Story, I’ve shaped brand positioning, developed IMC frameworks, and steered multi-brand portfolios from ideation to execution. I love collaborating with cross-functional teams to align creative with PR, communications, and activation across paid, owned, and earned channels. I’m currently pursuing a Bachelor’s in Social Sciences, Journalism, and Information at Yeditepe University in Istanbul, and I’m eager to bring energy and storytelling to new brand challenges.

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Language

Urdu
Fluent
English
Fluent
Turkish
Intermediate

Work Experience

Creative Manager / Copywriter at Grey Density
April 1, 2026 - Present
Leading end-to-end digital creative for PepsiCo’s Non-Carbonated Beverages portfolio across Sting, Revive, Aquafina, and Slice. Primary creative lead across four brands, managing briefs, presenting concepts, and ensuring deliverables are on-brand and on time. Directing visual creative across social media, digital advertising, and branded content. Scripting digital video, reels, and campaign narratives tailored to each brand’s tone and audience. Overseeing production end-to-end and integrating with PR and comms for broader campaign activations across paid, organic, and earned media.
Creative Manager at Alt Story
September 1, 2025 - March 1, 2026
Led creative development and launch of EBM’s Piper’s Gold biscuit line, overseeing brand positioning, communication strategy, and full go-to-market execution. Co-Creative on Pepsi campaigns, contributing to year-long, multi-platform advertising programs. Served as Lead Creative on Shan Masala TVC 2026, heading from insight to film narrative and execution. Led creative for EBM Sandwich Biscuits and developed IMC frameworks, hero campaign decks, product launch narratives, and visual mood boards. Created TVC concepts and scripts, with integrated ideas for digital, PR, OOH, and on-ground activations. Provided clear creative direction to design teams and managed client feedback.
Journalism Intern at Express News
June 1, 2024 - August 1, 2024
Rotated across social media, editing, assignment, and international desks. Wrote five daily news packages and handled news inputs via software and tip lines. Edited 4–6 videos/photos daily for broadcast, ensuring compliance with state regulations.
Digital Marketing Intern at Blink Co.
August 1, 2023 - September 1, 2023
Edited three video contents daily using Adobe Premiere Pro. Designed two social media posts daily using Canva. Generated YouTube content ideas and wrote scripts for the channel Fill in the Blink. Assisted with publishing schedules and content planning on Instagram.

Education

Bachelor’s Degree with Honours – Social Sciences, Journalism, and Information at Yeditepe University – Istanbul, Türkiye
September 1, 2021 - June 1, 2025
Bachelor’s Degree with Honours – Social Sciences, Journalism, and Information at Yeditepe University
September 1, 2021 - June 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Other