I am a results-driven Creative Manager with a strong background in brand management, copywriting, and integrated campaign strategy. I excel at turning insights into polished, insight-led marketing campaigns across ATL, digital, and integrated platforms. I have led end-to-end creative work for major FMCG and F&B brands in Pakistan, and I pride myself on time management, clear thinking, and collaborative leadership.
In my roles at Grey Density and Alt Story, I’ve shaped brand positioning, developed IMC frameworks, and steered multi-brand portfolios from ideation to execution. I love collaborating with cross-functional teams to align creative with PR, communications, and activation across paid, owned, and earned channels. I’m currently pursuing a Bachelor’s in Social Sciences, Journalism, and Information at Yeditepe University in Istanbul, and I’m eager to bring energy and storytelling to new brand challenges.
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