I’m Fatima Hassan, a creative multidisciplinary brand designer and visual identity specialist based in Karachi, with a background in Communication & Design from Habib University (graduated in 2024). I love taking brands from early strategy and concept through to polished final deliverables—logos, typography, catalogues, campaigns, and digital visuals—with a refined, cohesive aesthetic. I’ve worked across fashion, fine jewelry, lifestyle, and consumer brands, balancing art direction and hands-on design to translate each concept into an immersive brand experience. Currently, I’m building Muscl Cookies from the ground up—shaping the identity, packaging, and e-commerce presence—and I also support teams and students through structured UI/UX learning, feedback, and critique.…

Fatima Hassan

I’m Fatima Hassan, a creative multidisciplinary brand designer and visual identity specialist based in Karachi, with a background in Communication & Design from Habib University (graduated in 2024). I love taking brands from early strategy and concept through to polished final deliverables—logos, typography, catalogues, campaigns, and digital visuals—with a refined, cohesive aesthetic. I’ve worked across fashion, fine jewelry, lifestyle, and consumer brands, balancing art direction and hands-on design to translate each concept into an immersive brand experience. Currently, I’m building Muscl Cookies from the ground up—shaping the identity, packaging, and e-commerce presence—and I also support teams and students through structured UI/UX learning, feedback, and critique.…

Available to hire

I’m Fatima Hassan, a creative multidisciplinary brand designer and visual identity specialist based in Karachi, with a background in Communication & Design from Habib University (graduated in 2024). I love taking brands from early strategy and concept through to polished final deliverables—logos, typography, catalogues, campaigns, and digital visuals—with a refined, cohesive aesthetic.

I’ve worked across fashion, fine jewelry, lifestyle, and consumer brands, balancing art direction and hands-on design to translate each concept into an immersive brand experience. Currently, I’m building Muscl Cookies from the ground up—shaping the identity, packaging, and e-commerce presence—and I also support teams and students through structured UI/UX learning, feedback, and critique.

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Language

English
Fluent
Urdu
Fluent

Work Experience

UI/UX Course Designer & Facilitator — "Click, Scroll, Feel" at Habib University, Karachi, Sindh
July 1, 2026 - August 31, 2026
Designed and taught a one-month, activity-based UI/UX course for Habib University Summer School, covering visual hierarchy, user behavior, and the psychology of digital interaction. Guided students through a Figma website redesign project with ongoing feedback and critique to improve usability and engagement.
Founder & Creative Designer at Muscl Cookies, Karachi, Sindh
July 1, 2025 - Present
Built Muscl Cookies from the ground up, handling brand identity, logo, packaging, and e-commerce storefront creation. Directed social media, campaigns, and launch visuals to shape the brand personality and product offering. Managed concept-to-customer delivery by using feedback and market response to guide creative and product decisions, delivering branding and digital assets across varied briefs and formats.
Graphic Designer & Creative Director at FT Fine Jewelry, Karachi, Sindh
October 1, 2024 - January 31, 2026
Led creative direction and visual identity for two seasonal collections (Oui à la Vie and Hyde) from concept to execution. Designed a 70–90 page collection catalogue for the Hyde Collection with custom illustrations and a cohesive brand system inspired by Hyde Park’s light-and-dark dreamy aesthetic. Art-directed jewelry imagery, editorial layouts, and campaign artwork; developed marketing and social visuals and translated the Hyde concept into an immersive exhibition experience in collaboration with the event planner to maintain unified visual direction.
Freelance Graphic Designer at Multiple Clients, Karachi, Sindh
September 1, 2024 - Present
Delivered branding, apparel graphics, illustrations, and digital assets across multiple client briefs and formats. Managed projects independently from initial concept through final deliverables, adapting style and direction based on client and audience needs.
Freelance Illustrator & Apparel Designer at Private Client
January 1, 2024 - January 1, 2025
Created custom illustrations for a client, delivering polished artwork tailored to their brief and aesthetic. Designed a range of t-shirts, translating illustration work into print-ready apparel graphics suitable for production. Managed the full creative process independently, from initial concept and illustration through to final deliverable.
Commissioned Artist at Private Client
January 1, 2021 - January 1, 2023
Delivered 5 detailed commissioned paintings across varied subjects and styles, each tailored to specific client briefs. Maintained ongoing client relationships through clear communication, revision cycles, and on-time delivery. Demonstrated expertise in portraiture, oil, acrylic, charcoal, and graphite mediums across each project.

Education

A Levels at Beaconhouse College Campus
January 1, 2018 - January 1, 2020
O Levels at Beaconhouse School System
January 1, 2004 - January 1, 2018
Bachelors, Communication & Design at Habib University
January 11, 2030 - June 30, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Consumer Goods, Education
    The Hyde Collection
    Hyde is built on the idea that jewelry is rarely neutral. What you put on changes how you move, and the collection leans into that, designed for the version of yourself that only comes out after dark. The brief called for something sharper than FT Fine Jewelry's core line without abandoning it. I developed the visual direction and campaign assets, working with deeper tones, harder contrast, and tighter crops to build a world that reads as the house's other register rather than a different house entirely. The result is a collection identity across product photography, packaging, and campaign assets. You may view the full project at: fatimahassan.framer.website…
    Muscl Cookies
    Muscl Cookies is a high-protein, zero-sugar cookie brand, designed for people who don't want to choose between flavour and their goals. I developed complete brand identity from the ground up: packaging, product photography direction, and social presence, creating a look that felt bold and craveable. The result: a cookie brand that reads premium on the shelf and delivers on taste, without feeling like a compromise. You may view the full project at: fatimahassan.framer.website…
    Oui a la Vie Collection
    Oui à la Vie is a fine jewelry collection built around a simple idea: saying yes. Not to the grand, once-in-a-lifetime moments, but to the small ones worth marking. The brief was to give the collection a world of its own without breaking from FT Fine Jewelry's existing identity. I developed the visual direction, art direction, and campaign assets, leaning on warm neutrals, soft natural light, and a quieter typographic voice to separate it from the house's more formal collections while keeping the two legible as family. The result is a collection identity spanning product photography, packaging, and social-first campaign assets, designed so the pieces feel like something you'd buy for yourself, not only receive. You may view the full project at: fatimahassan.framer.website…
    Lahore Express
    Lahore Express is a murder mystery party game built for 5 players, designed as an undergraduate project exploring narrative design, character-driven mechanics, and visual world-building. As part of the design team, I helped shape the game's visual identity; developing the illustrated rulebook, game cards, and the overall look, setting the playful, chaotic, and "desi" tone for the game. The result is a game that feels immersive, pulling players into a light, comedic whodunit where everyone is a suspect. You may view the full project at: fatimahassan.framer.website…