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I'm Fatima Hassan, a brand designer, visual artist, and creative director based in Karachi, Pakistan. I have a Bachelor's in Communication & Design from Habib University and hands-on experience delivering client-facing commissioned work. I'm proficient in the full Adobe Creative Suite, Figma, and Procreate, with a strong foundation in color theory, typography, and brand storytelling. I enjoy translating client visions into polished visuals—from concept to final delivery. I'm currently overseeing packaging design and brand identity development for Muscl, a Pakistan-based fitness food brand, and I'm seeking opportunities in brand design, creative direction, or visual communications.…I'm Fatima Hassan, a brand designer, visual artist, and creative director based in Karachi, Pakistan. I have a Bachelor's in Communication & Design from Habib University and hands-on experience delivering client-facing commissioned work. I'm proficient in the full Adobe Creative Suite, Figma, and Procreate, with a strong foundation in color theory, typography, and brand storytelling. I enjoy translating client visions into polished visuals—from concept to final delivery. I'm currently overseeing packaging design and brand identity development for Muscl, a Pakistan-based fitness food brand, and I'm seeking opportunities in brand design, creative direction, or visual communications.

Fatima Hassan

Brand Designer, Illustrator, Graphic Designer, +3

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I'm Fatima Hassan, a brand designer, visual artist, and creative director based in Karachi, Pakistan. I have a Bachelor's in Communication & Design from Habib University and hands-on experience delivering client-facing commissioned work. I'm proficient in the full Adobe Creative Suite, Figma, and Procreate, with a strong foundation in color theory, typography, and brand storytelling. I enjoy translating client visions into polished visuals—from concept to final delivery. I'm currently overseeing packaging design and brand identity development for Muscl, a Pakistan-based fitness food brand, and I'm seeking opportunities in brand design, creative direction, or visual communications.…I'm Fatima Hassan, a brand designer, visual artist, and creative director based in Karachi, Pakistan. I have a Bachelor's in Communication & Design from Habib University and hands-on experience delivering client-facing commissioned work. I'm proficient in the full Adobe Creative Suite, Figma, and Procreate, with a strong foundation in color theory, typography, and brand storytelling. I enjoy translating client visions into polished visuals—from concept to final delivery. I'm currently overseeing packaging design and brand identity development for Muscl, a Pakistan-based fitness food brand, and I'm seeking opportunities in brand design, creative direction, or visual communications.

Available to hire

I’m Fatima Hassan, a brand designer, visual artist, and creative director based in Karachi, Pakistan. I have a Bachelor’s in Communication & Design from Habib University and hands-on experience delivering client-facing commissioned work.

I’m proficient in the full Adobe Creative Suite, Figma, and Procreate, with a strong foundation in color theory, typography, and brand storytelling. I enjoy translating client visions into polished visuals—from concept to final delivery. I’m currently overseeing packaging design and brand identity development for Muscl, a Pakistan-based fitness food brand, and I’m seeking opportunities in brand design, creative direction, or visual communications.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Freelance Illustrator & Apparel Designer at Private Client

January 1, 2024 - January 1, 2025

Created custom illustrations for a client, delivering polished artwork tailored to their brief and aesthetic. Designed a range of t-shirts, translating illustration work into print-ready apparel graphics suitable for production. Managed the full creative process independently, from initial concept and illustration through to final deliverable.

Brand Designer at Muscl

January 1, 2023 - Present

Lead all visual identity and packaging design for a premium zero-sugar, high-protein Pakistani fitness food brand. Developed product packaging for the Mixed Berry Protein Gummy line, building a clean, premium aesthetic around a defined brand color palette. Applied intelligent indulgence brand philosophy across touchpoints including packaging, social media, and marketing collateral. Managed design from concept to production-ready artwork, coordinating print specifications and supplier communication.

Freelance Creative Designer at FT Fine Jewelry

January 1, 2022 - January 1, 2024

Designed a luxury coffee table book for the brand, combining editorial layout, typography, and high-end visual storytelling. Created full seasonal catalogs for two consecutive collections, managing layout, product photography art direction, and print-ready production. Produced hand-drawn illustrations used as cover art and social media assets, blending fine art sensibility with brand aesthetics. Designed social media content across both collection launches, maintaining a cohesive luxurious visual identity. Monitored and supervised photoshoots, ensuring creative direction aligned with brand vision and collection themes. Contributed to exhibition collateral and on-ground visual materials for the brand's collection showcase events.

Commissioned Artist at Private Client

January 1, 2021 - January 1, 2023

Delivered 5 detailed commissioned paintings across varied subjects and styles, each tailored to specific client briefs. Maintained ongoing client relationships through clear communication, revision cycles, and on-time delivery. Demonstrated expertise in portraiture, oil, acrylic, charcoal, and graphite mediums across each project.