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Hi, I’m Laiba Fatima, a Senior Visual Designer with 5+ years of experience building structured brand identity systems and multi‑channel campaigns across digital and print. I’ve led design for international clients across the UAE, UK, and Pakistan, focusing on scalable visual systems, typography‑led branding, and cross‑platform consistency. I’m proficient inAdobe Creative Suite and Figma, with a strong track record in campaign design, packaging, and digital brand execution within performance‑driven environments. I enjoy turning strategy into visually compelling identities and campaigns that perform.…Hi, I’m Laiba Fatima, a Senior Visual Designer with 5+ years of experience building structured brand identity systems and multi‑channel campaigns across digital and print. I’ve led design for international clients across the UAE, UK, and Pakistan, focusing on scalable visual systems, typography‑led branding, and cross‑platform consistency. I’m proficient inAdobe Creative Suite and Figma, with a strong track record in campaign design, packaging, and digital brand execution within performance‑driven environments. I enjoy turning strategy into visually compelling identities and campaigns that perform.

Laiba Fatima

Graphic Designer, Game Designer, Concept Artist, +4

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Hi, I’m Laiba Fatima, a Senior Visual Designer with 5+ years of experience building structured brand identity systems and multi‑channel campaigns across digital and print. I’ve led design for international clients across the UAE, UK, and Pakistan, focusing on scalable visual systems, typography‑led branding, and cross‑platform consistency. I’m proficient inAdobe Creative Suite and Figma, with a strong track record in campaign design, packaging, and digital brand execution within performance‑driven environments. I enjoy turning strategy into visually compelling identities and campaigns that perform.…Hi, I’m Laiba Fatima, a Senior Visual Designer with 5+ years of experience building structured brand identity systems and multi‑channel campaigns across digital and print. I’ve led design for international clients across the UAE, UK, and Pakistan, focusing on scalable visual systems, typography‑led branding, and cross‑platform consistency. I’m proficient inAdobe Creative Suite and Figma, with a strong track record in campaign design, packaging, and digital brand execution within performance‑driven environments. I enjoy turning strategy into visually compelling identities and campaigns that perform.

Available to hire

Hi, I’m Laiba Fatima, a Senior Visual Designer with 5+ years of experience building structured brand identity systems and multi‑channel campaigns across digital and print. I’ve led design for international clients across the UAE, UK, and Pakistan, focusing on scalable visual systems, typography‑led branding, and cross‑platform consistency.

I’m proficient inAdobe Creative Suite and Figma, with a strong track record in campaign design, packaging, and digital brand execution within performance‑driven environments. I enjoy turning strategy into visually compelling identities and campaigns that perform.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Urdu

Fluent

Panjabi, Punjabi

Intermediate

Work Experience

Brand Designer at Vogelkop Studio

March 1, 2025 - Present

Founded and directed a boutique brand studio delivering identity systems and campaign design for clients across UAE, UK, and Pakistan. Led creative direction, brand architecture, and cross-channel execution across digital, print, packaging, and event platforms. Managed client strategy sessions, presentations, and project delivery pipelines. Oversaw full creative lifecycle from concept development to production. Secured international client partnerships through structured brand positioning and presentation-led business development.

2D Designer at RN Production Firm

January 1, 2023 - Present

Designed campaign visuals for UK markets, developing multi-platform digital assets aligned with brand positioning and audience expectations; improved customer retention; delivered high-volume creative output with visual consistency.

Graphic Designer at Moglee Studio

January 1, 2023 - December 31, 2024

Designed brand identities and campaign visuals for lifestyle and fashion clients; collaborated on social media campaigns; designed packaging concepts and visuals that lifted client sales and boosted social reach.

Graphic Designer at Downtown Fitness

January 1, 2023 - December 31, 2024

Designed digital and print media assets to support gym promotions, events, and membership campaigns; maintained brand consistency across all marketing materials.

Concept Artist (Apprenticeship) at Narsun Studios

June 1, 2023 - August 31, 2023

Produced character and environment concept art for gaming projects under senior supervision; supported senior artists in building visual assets for pre-production pipelines.

Video Editor at Swift Company

April 1, 2024 - July 31, 2024

Edited long-form YouTube content into short reels, applying transitions, captions, and sound design to improve viewer retention.