I am a creative and user-focused marketer and UX designer with a passion for storytelling and digital engagement. I bring together UX research and design expertise with hands-on content creation experience, blending strategy with creativity to craft visuals and experiences that connect with audiences. My background in digital marketing and personal content creation gives me a unique perspective on understanding user needs and turning ideas into engaging, intuitive outcomes.

Fatima Usman

I am a creative and user-focused marketer and UX designer with a passion for storytelling and digital engagement. I bring together UX research and design expertise with hands-on content creation experience, blending strategy with creativity to craft visuals and experiences that connect with audiences. My background in digital marketing and personal content creation gives me a unique perspective on understanding user needs and turning ideas into engaging, intuitive outcomes.

Available to hire

I am a creative and user-focused marketer and UX designer with a passion for storytelling and digital engagement.

I bring together UX research and design expertise with hands-on content creation experience, blending strategy with creativity to craft visuals and experiences that connect with audiences. My background in digital marketing and personal content creation gives me a unique perspective on understanding user needs and turning ideas into engaging, intuitive outcomes.

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Language

English
Fluent
Urdu
Fluent
Hindi
Fluent
Spanish; Castilian
Intermediate
Turkish
Intermediate
Dutch
Beginner
French
Beginner

Work Experience

Digital Marketing Specialist at Scorp
March 1, 2023 - November 21, 2025
Created and managed content for Instagram and TikTok, designing engaging posts to grow the brand’s presence. Collaborated with influencers and affiliates to drive user acquisition and boost engagement. Planned and executed marketing campaigns tailored to different regions, ensuring the content resonated with diverse audiences. Tracked content performance and user trends to refine strategies and keep campaigns fresh and effective.
Marketing / Content Creation at Soundtalks NV
August 1, 2024 - August 1, 2025
Planned, created, and scheduled content for platforms like LinkedIn and Facebook. Used AI-powered marketing tools to enhance content and streamline workflows. Monitored performance and suggested creative improvements.
Digital Marketing Specialist at Scorp
August 1, 2024 - August 1, 2025
Created and managed content for Instagram and TikTok, designing engaging posts to grow the brand's presence. Collaborated with influencers and affiliates to drive user acquisition and boost engagement. Planned and executed marketing campaigns tailored to different regions, making sure the content resonated with the audience. Tracked content performance and user trends to improve strategies and keep campaigns fresh and effective.
Content Creator at Independent Creator (TikTok & Instagram)
March 1, 2023 - Present
Built a TikTok content creator account (@aikrangeendastaan) with 8,000+ followers and videos reaching nearly 4 million views, producing engaging short-form videos and trending content. Managed an art-focused Instagram account to showcase original designs and creative work, growing a dedicated audience and improving brand aesthetics. Developed skills in video editing, storytelling, audience engagement, and social media analytics.

Education

Master of Arts in Social and Cultural Anthropology at KU Leuven
September 1, 2020 - June 1, 2024
Bachelor of Arts in International Relations at Özyeğin University
September 1, 2022 - June 1, 2024
Minor in Communication Design at Özyeğin University
September 1, 2022 - June 1, 2024
MSc. Social and Cultural Anthropology at KU Leuven
September 1, 2020 - June 1, 2024
B.A. International Relations (CGPA: 3.73) High Honor Award at Özyeğin University
September 1, 2020 - June 1, 2024
Minor in Communication Design High Honor Award at Özyeğin University
September 1, 2022 - June 1, 2024

Qualifications

High Honor Award - B.A. International Relations
September 1, 2020 - June 1, 2024
High Honor Award - Minor in Communication Design
September 1, 2022 - June 1, 2024

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other