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I specialize in creating practical, user-centric designs that solve complex challenges and deliver measurable results. With over 10 years of experience as a UX/UI Designer based in Dubai, I bring expertise and a strong commitment to impactful design solutions. My career highlights showcase a proven track record of driving product success through focused design strategies. I have collaborated on diverse projects ranging from AI-powered SaaS products to experiential websites, consistently enhancing user engagement and conversion rates.…I specialize in creating practical, user-centric designs that solve complex challenges and deliver measurable results. With over 10 years of experience as a UX/UI Designer based in Dubai, I bring expertise and a strong commitment to impactful design solutions. My career highlights showcase a proven track record of driving product success through focused design strategies. I have collaborated on diverse projects ranging from AI-powered SaaS products to experiential websites, consistently enhancing user engagement and conversion rates.

Fawad Akhtar

UI Designer, UX Designer, Product Designer, +3

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I specialize in creating practical, user-centric designs that solve complex challenges and deliver measurable results. With over 10 years of experience as a UX/UI Designer based in Dubai, I bring expertise and a strong commitment to impactful design solutions. My career highlights showcase a proven track record of driving product success through focused design strategies. I have collaborated on diverse projects ranging from AI-powered SaaS products to experiential websites, consistently enhancing user engagement and conversion rates.…I specialize in creating practical, user-centric designs that solve complex challenges and deliver measurable results. With over 10 years of experience as a UX/UI Designer based in Dubai, I bring expertise and a strong commitment to impactful design solutions. My career highlights showcase a proven track record of driving product success through focused design strategies. I have collaborated on diverse projects ranging from AI-powered SaaS products to experiential websites, consistently enhancing user engagement and conversion rates.

Available to hire

I specialize in creating practical, user-centric designs that solve complex challenges and deliver measurable results. With over 10 years of experience as a UX/UI Designer based in Dubai, I bring expertise and a strong commitment to impactful design solutions.

My career highlights showcase a proven track record of driving product success through focused design strategies. I have collaborated on diverse projects ranging from AI-powered SaaS products to experiential websites, consistently enhancing user engagement and conversion rates.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior UI/UX Designer (Contract - Remote) at Saudi Industrial Development Fund (SIDF)

February 1, 2025 - Present

Digitized over 30 manual loan processes to streamline the end-to-end loan lifecycle, collaborating with Solution Architects and Business Development Managers to build systems that simplify and automate daily operations for internal loan support teams. Contributed to building an enterprise-level design system to ensure consistent UI, improve usability, and reduce development time by streamlining components and interactions across applications.

Senior UI/UX Designer (Contract - Remote) at Saudi Industrial Development Fund (SIDF)

February 1, 2025 - Present

Digitizing 30+ manual loan processes to streamline the end-to-end loan lifecycle. Collaborated with Solution Architects and BD Managers to build systems that simplify and automate daily operations for internal loan support teams. Contributed to building an enterprise-level design system to ensure consistent UI, improve usability, and reduce development time. Streamlined components and interactions across applications.

Senior UI/UX Designer at TENDERD (SaaS, Fleet Monitoring Platform)

December 1, 2024 - August 26, 2025

Designed an AI-based Data Interpretation Model simplifying complex data, enabling clients to meet key operational targets and reduce costs, helping retain two major clients (22% users) and outperform competitors. Leveraged existing IoT sensors and enhanced features such as automated equipment maintenance, proactive PWA alerts, safety incident heatmaps, and geofencing for asset protection, driving operational efficiency and safety.

Senior UI/UX Designer at TENDERD (SaaS, Fleet Monitoring Platform), Dubai

December 1, 2024 - August 11, 2025

Designed an AI-based Data Interpretation Model that simplified complex data, enabling clients to meet key operational targets and reduce operational costs. The beta version helped retain two major clients (22% users) and outperform competitors. Leveraged existing IoT sensors and enhanced features such as automating equipment maintenance, proactive PWA alerts, safety incident heatmaps, and geofencing for asset protection, driving operational efficiency and safety.

UI/UX Designer at Puffy (B2C E-Commerce Store)

April 30, 2023 - August 26, 2025

Collaborated with Marketing and CRO Manager on A/B testing using Hotjar and Google Analytics to optimize the buying funnel, improving conversion rates and user engagement. Led development of Puffy's design system on Figma, streamlining processes and cross-functional protocols to enhance consistency and team productivity. Revamped the website resulting in the highest-ever CTR and revenue gains through strategic, results-driven design improvements focused on user engagement and conversion.

UI/UX Designer at Puffy (B2C E-Commerce Store), Dubai

April 30, 2023 - August 11, 2025

Collaborated with Marketing and CRO Manager on A/B testing using Hotjar and Google Analytics to optimize the buying funnel and improve conversion rates and user engagement. Led the development of Puffy’s design system on Figma, streamlining processes and cross-functional protocols to enhance consistency and team productivity. Revamped the website in early 2023, resulting in the highest-ever CTR and revenue gains through strategic, results-driven design improvements focused on user engagement and conversion.

UI/UX Designer at Create Group (Advertising Agency)

June 30, 2021 - August 26, 2025

Led over 20 web design projects from concept to delivery, working closely with clients, project managers, and developers to bring ideas to life. Designed for well-known Middle East brands including Coca-Cola Arena, Reel Cinemas, Audi ME, DCT, and AlUla, creating digital experiences aligned with their vision and ensuring smooth implementation. Designed and executed over 200 email campaigns and templates for prominent clients such as Nespresso, Standard Chartered Bank, and EXPO 2020 Dubai, managing HTML integrations within email marketing tools.

UI/UX Designer at Create Group (Advertising Agency), Dubai

June 30, 2021 - August 11, 2025

Led over 20 web design projects from concept to delivery, working closely with clients, project managers, and developers to bring ideas to life. Designed for well-known brands in the Middle East, including Coca-Cola Arena, Reel Cinemas, Audi ME, DCT, and AlUla, creating digital experiences that aligned with their vision and ensured smooth implementation. Designed and executed over 200 email campaigns and templates for prominent clients including Nespresso, Standard Chartered Bank, and EXPO 2020 Dubai, managing HTML integrations within email marketing tools.

UI Designer at Veripark (Software Development)

May 1, 2017 - August 26, 2025

Designed over 10 tailor-made themes for Retail, Corporate Banking, and CRM applications ensuring seamless and user-friendly experiences. Created UI designs for new financial product requirements while adapting them to client brand guidelines and existing design systems. Worked on HTML development, modifying designs and reskinning interfaces to match client branding. Customized existing features and built new components to enhance functionality and maintain design consistency.

UI Designer at Veripark (Software development), Karachi

May 1, 2017 - August 11, 2025

Designed 10+ tailor-made themes for Retail, Corporate Banking, and CRM applications, ensuring a seamless and user-friendly experience. Created UI designs for new financial product requirements while adapting them to align with client brand guidelines and existing design systems. Additionally worked on HTML development, modifying designs and reskinning interfaces to match each client’s branding. Customized existing features and built new components to enhance functionality and maintain design consistency.

Manager UI Development Department at Axact (Software Development)

May 1, 2015 - August 26, 2025

Joined as UI Developer and promoted six times over five years to Manage the User Interface Department. Managed team, tasks, and performance evaluation under senior managers' supervision. Set deadlines, coordinated with sales and brand management teams, and delivered quality products within deadlines.

Manager UI Development Department at Axact (Software development), Karachi, Pakistan

May 1, 2015 - August 11, 2025

Joined as a UI Developer and was promoted six times over 5 years to Manager of the User Interface Department. Managed the team, tasks, and their performance evaluations under senior managers' supervision. Set deadlines, coordinated with Sales and Brand Management teams, and delivered quality products within deadlines.