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I'm a versatile designer with expertise in visual promotion, UX design, and brand development. I have a proven track record of leading design initiatives and translating client goals into compelling visuals that engage audiences across digital and print channels. I enjoy collaborating with cross-functional teams to deliver cohesive branding and intuitive user experiences.…

Faye Liu

Designer, UX Designer, Graphic Designer, +2

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I'm a versatile designer with expertise in visual promotion, UX design, and brand development. I have a proven track record of leading design initiatives and translating client goals into compelling visuals that engage audiences across digital and print channels. I enjoy collaborating with cross-functional teams to deliver cohesive branding and intuitive user experiences.…

Available to hire

Basingstoke, United Kingdom

I’m a versatile designer with expertise in visual promotion, UX design, and brand development.

I have a proven track record of leading design initiatives and translating client goals into compelling visuals that engage audiences across digital and print channels. I enjoy collaborating with cross-functional teams to deliver cohesive branding and intuitive user experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Director at Little Eden Vision Studio

February 1, 2025 - Present

Founded a family and newborn photography business overseeing client communication, scheduling, pricing, contracts, and service promotion. Created and managed Instagram content for marketing, including visual planning, photo and video editing, captions, and posting schedules. Used social media engagement insights to refine content and support audience growth and client inquiries.

Design Director (Freelance) at Concert/Event Marketing (Freelance)

October 1, 2025 - February 1, 2026

Headed the entire visual promotion and content creation for live concert events, ensuring consistent branding across marketing channels. Engineered digital and print marketing assets, including social media advertising posters, ticketing platform visuals, roll-up banners, leaflets, and programme brochures. Conceptualised merchandising design; coordinated visual consistency across physical products. Enhanced cultural exchange & international outreach presentations, contributing to clearer messaging and professional visual storytelling. Collaborated with event organizers to translate marketing goals into impactful visual content. Utilised Adobe Photoshop, Illustrator, and Canva to deliver high-quality content under tight deadlines.

UX Designer & Researcher at King's College London

September 1, 2023 - June 1, 2024

Directed UX design and research initiatives to enhance medical services.

Student Advisor at UniQuest

October 1, 2022 - May 1, 2023

Facilitated admissions and enrolment processes for prospective students at the University of Bristol.

Graphic Designer at Mindstone Education Centre

September 1, 2018 - August 1, 2021

Redesigned the logo and established comprehensive brand guidelines. Devised promotional materials including posters and brochures for campaigns.

Design Director at Self-employed – Concert/Event Marketing

October 1, 2025 - February 1, 2026

Led the entire visual promotion and content creation for live concert events, ensuring consistent branding across marketing channels. Engineered digital and print marketing assets, including social media posters, ticketing visuals, roll-up banners, posters, leaflets, and program brochures. Conceptualized merchandising design and coordinated visual consistency across physical products. Enhanced cultural exchange and international outreach presentations with clearer messaging and professional visuals.