With over nine years of experience leading innovative, data-driven marketing campaigns at Lloyds Banking Group, I bring a strong mix of creativity, strategic thinking, and hands-on expertise. My career highlights include dramatically increasing incremental revenue by launching personalised, multi-channel campaigns targeting high value customers and achieving a triple figure % in ROI, whilst improving campaign speed and engagement. I’ve led cross-functional teams to optimise audience segmentation, A/B testing, and analytics using tools like Adobe Analytics, Tableau, and Google Analytics. These experiences have honed my ability to manage multiple campaigns efficiently while maintaining a sharp focus on measurable results. Based in Dubai, but from the UK(fluent in English), I have a deep understanding of regional markets and a global perspective. I’m passionate about identifying emerging trends and new opportunities, skills that will help me creatively manage and execute localised, impactful campaigns across diverse markets. I’m eager to bring my proactive approach, digital fluency, and collaborative spirit, helping drive innovative marketing strategies that maximise engagement. Thank you for reading through my profile; I look forward to discussing how I can contribute to your team.…With over nine years of experience leading innovative, data-driven marketing campaigns at Lloyds Banking Group, I bring a strong mix of creativity, strategic thinking, and hands-on expertise. My career highlights include dramatically increasing incremental revenue by launching personalised, multi-channel campaigns targeting high value customers and achieving a triple figure % in ROI, whilst improving campaign speed and engagement. I’ve led cross-functional teams to optimise audience segmentation, A/B testing, and analytics using tools like Adobe Analytics, Tableau, and Google Analytics. These experiences have honed my ability to manage multiple campaigns efficiently while maintaining a sharp focus on measurable results. Based in Dubai, but from the UK(fluent in English), I have a deep understanding of regional markets and a global perspective. I’m passionate about identifying emerging trends and new opportunities, skills that will help me creatively manage and execute localised, impactful campaigns across diverse markets. I’m eager to bring my proactive approach, digital fluency, and collaborative spirit, helping drive innovative marketing strategies that maximise engagement. Thank you for reading through my profile; I look forward to discussing how I can contribute to your team.WWWW…