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I'm a Creative Art Director and Brand Designer with over 15 years of experience in art direction, strategic branding and visual storytelling for global brands and international organizations. My background spans sectors including entertainment, education, information and humanitarian aid, developing brand ecosystems and visual identities across multiple formats and digital platforms. I have led and collaborated with creative teams on projects for clients such as the United Nations OCHA, Telefónica, HBO, Discovery Channel, Paramount Network, SkyShowtime, Canal+ France and NTT, among others. I adapt design processes to the specific needs of each context, combining aesthetics, strategy, and attention to detail with a comprehensive understanding of every stage of the design process. I am driven to create visual experiences and develop ideas that build emotional connections, evolve over time, and foster growth within multicultural creative teams.…I'm a Creative Art Director and Brand Designer with over 15 years of experience in art direction, strategic branding and visual storytelling for global brands and international organizations. My background spans sectors including entertainment, education, information and humanitarian aid, developing brand ecosystems and visual identities across multiple formats and digital platforms. I have led and collaborated with creative teams on projects for clients such as the United Nations OCHA, Telefónica, HBO, Discovery Channel, Paramount Network, SkyShowtime, Canal+ France and NTT, among others. I adapt design processes to the specific needs of each context, combining aesthetics, strategy, and attention to detail with a comprehensive understanding of every stage of the design process. I am driven to create visual experiences and develop ideas that build emotional connections, evolve over time, and foster growth within multicultural creative teams.

Francis Barroeta

Art Director, Brand Designer, Motion Graphic Designer, +4

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I'm a Creative Art Director and Brand Designer with over 15 years of experience in art direction, strategic branding and visual storytelling for global brands and international organizations. My background spans sectors including entertainment, education, information and humanitarian aid, developing brand ecosystems and visual identities across multiple formats and digital platforms. I have led and collaborated with creative teams on projects for clients such as the United Nations OCHA, Telefónica, HBO, Discovery Channel, Paramount Network, SkyShowtime, Canal+ France and NTT, among others. I adapt design processes to the specific needs of each context, combining aesthetics, strategy, and attention to detail with a comprehensive understanding of every stage of the design process. I am driven to create visual experiences and develop ideas that build emotional connections, evolve over time, and foster growth within multicultural creative teams.…I'm a Creative Art Director and Brand Designer with over 15 years of experience in art direction, strategic branding and visual storytelling for global brands and international organizations. My background spans sectors including entertainment, education, information and humanitarian aid, developing brand ecosystems and visual identities across multiple formats and digital platforms. I have led and collaborated with creative teams on projects for clients such as the United Nations OCHA, Telefónica, HBO, Discovery Channel, Paramount Network, SkyShowtime, Canal+ France and NTT, among others. I adapt design processes to the specific needs of each context, combining aesthetics, strategy, and attention to detail with a comprehensive understanding of every stage of the design process. I am driven to create visual experiences and develop ideas that build emotional connections, evolve over time, and foster growth within multicultural creative teams.

Available to hire

I’m a Creative Art Director and Brand Designer with over 15 years of experience in art direction, strategic branding and visual storytelling for global brands and international organizations. My background spans sectors including entertainment, education, information and humanitarian aid, developing brand ecosystems and visual identities across multiple formats and digital platforms. I have led and collaborated with creative teams on projects for clients such as the United Nations OCHA, Telefónica, HBO, Discovery Channel, Paramount Network, SkyShowtime, Canal+ France and NTT, among others.

I adapt design processes to the specific needs of each context, combining aesthetics, strategy, and attention to detail with a comprehensive understanding of every stage of the design process. I am driven to create visual experiences and develop ideas that build emotional connections, evolve over time, and foster growth within multicultural creative teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Figma

Expert

Data Visualization

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Graphic and Multimedia Designer at United Nations OCHA

January 1, 2020 - December 31, 2022

Conceptualized and produced a wide range of visual materials (layouts, reports, data visualization, infographics, promotional graphics, illustrations and 2D/GIF animations) across different formats to support humanitarian action during crises and emergencies. Produced and proposed visual guidelines for social media campaigns, managing multiple monthly deliverables with high-impact messages and strong visual coherence. Played a key role in the creation and standardization of visual templates (infographics, reports, presentations), ensuring brand consistency across regional offices and international teams. Defined the art direction, animation, and visual concept for the OCHA Brand Portal creating a dynamic geometric graphic system that provided each section with its own identity while reinforcing visual coherence and clarity in the application of the UN and OCHA identity. Conceptualized, designed, and animated global awareness campaigns and commemorative campaigns, including OCHA’s 30t

Art Director | Branding | Motion designer | Illustration at Freelance

January 1, 2019 - December 31, 2020

Developed audiovisual pieces for national and international clients, including animated infographics, branding and print design. Art direction and brand identity design for ALMA MATTER, a fusion-cuisine street food restaurant in Madrid. Designed and animated visual assets and infographics for smart applications and corporate videos, collaborating with Arde Candela Studio for clients like NTT.

On-site Creative & Art Director | Brand Design | Visual Storytelling | Branding Strategy at TELEFÓNICA OTS / Exclama Creative Agency

January 1, 2017 - December 31, 2019

Conceptualized and art-directed immersive audiovisual pieces for TELEFÓNICA OTS, displayed in Dufry stores across 16+ international airports via synchronized LED multipanels aligned with passenger arrivals. Led the creative and art direction for promotional campaigns adapted to multiple digital formats, designed to capture travelers' attention and boost sales performance in Dufry stores. Supervised a team of 8 motion designers, ensuring visual consistency across all deliverables and optimizing internal design and animation workflows. Direct communication with clients for briefings and feedback, ensuring creative and technical alignment with project objectives. Played a key role in unifying the brand's graphic and animation system. Collaborated with the team to implement a master file tool that streamlined workflow. Adapted both internal and luxury client campaigns (including Clinique, Estée Lauder, and Chloe) across 9+ display formats, such as videowalls, magic mirrors, and LED banne

Art Director | Animation at A Play Madrid

January 1, 2015 - December 31, 2017

Designed and animated educational content for the channel’s platform, enhancing the learning experience and achieving peaks of up to 5M views in a single day.

Art Director | Animation at Keloide

January 1, 2014 - December 31, 2015

Designed visual identities, illustrations, and animations for cultural and educational projects for clients including Multiópticas, Yara Knowledge Grows and Mosster Studio. For Mosster Studio, contributed to the development of an interactive children’s game app designed and built on paper, from the logo to the graphical interface, with the goal of promoting playful and engaging learning.

Art Director | TV Branding | Brand Strategy | Motion Designer at Vector Soul

January 1, 2011 - December 31, 2013

I developed the art direction and visual concept for the rebranding of Teletoon France, broadcast by Canal+ , creating the graphic proposal and a custom typeface designed specifically for the channel’s new visual identity. The project included the design of graphic ecosystems for the generic and Christmas seasons, ensuring coherence and a distinctive personality across the entire brand system. Collaborated on rebranding proposals for channels such as Tele Madrid, Nova and PandaTV.

Senior Designer | Motion designer | 2D/3D Animation at Sun Channel

January 1, 2009 - December 31, 2010

Designed and animated 2D and 3D audiovisual content, IDs, and internal campaigns to strengthen the channel's corporate identity across all platforms. Coordinated and collaborated in managing workflows, maintaining graphic consistency and quality across all deliverables within tight deadlines.

Senior Designer | Motion designer | TV Branding | 2D/3D Animation at Totuma Communications & Design

January 1, 2005 - December 31, 2009

Conceptualized, designed, storytelling and animated audiovisual pieces for TV branding projects, graphic campaigns, brand ecosystems, music videos and promotions for national and international clients such as HBO, Sony Entertainment Television, Nickelodeon, Telecinco, Discovery Channel, Discovery H&H and Kingston, among others. Created 2D character and opening title animation for a black comedy animated series broadcast on Sony Entertainment Television for one year, aimed at entertaining audiences of all ages.