I am Filippo Brandini, an international commercial and marketing leader with a strong track record across Luxury, Premium Consumer and Sport industries. I combine sales leadership, go-to-market strategy and brand marketing with full P&L ownership across multi-country environments. I have built and scaled international wholesale, retail and digital businesses, operating at the intersection of commercial strategy and brand execution to drive sustainable growth and profitability. I am known for blending sales and marketing leadership with rigorous analytics, turning complexity into clear business priorities. I enjoy building high-performing teams through talent development and mentoring. I hold an Executive Master in Luxury Management from SDA Bocconi (summa cum laude). Today I advise on Luxury and Sport strategy, upskill in AI, improve my French, and mentor Bocconi Luxury Student Society.…

Filippo Brandini

I am Filippo Brandini, an international commercial and marketing leader with a strong track record across Luxury, Premium Consumer and Sport industries. I combine sales leadership, go-to-market strategy and brand marketing with full P&L ownership across multi-country environments. I have built and scaled international wholesale, retail and digital businesses, operating at the intersection of commercial strategy and brand execution to drive sustainable growth and profitability. I am known for blending sales and marketing leadership with rigorous analytics, turning complexity into clear business priorities. I enjoy building high-performing teams through talent development and mentoring. I hold an Executive Master in Luxury Management from SDA Bocconi (summa cum laude). Today I advise on Luxury and Sport strategy, upskill in AI, improve my French, and mentor Bocconi Luxury Student Society.…

Available to hire

I am Filippo Brandini, an international commercial and marketing leader with a strong track record across Luxury, Premium Consumer and Sport industries. I combine sales leadership, go-to-market strategy and brand marketing with full P&L ownership across multi-country environments. I have built and scaled international wholesale, retail and digital businesses, operating at the intersection of commercial strategy and brand execution to drive sustainable growth and profitability.

I am known for blending sales and marketing leadership with rigorous analytics, turning complexity into clear business priorities. I enjoy building high-performing teams through talent development and mentoring. I hold an Executive Master in Luxury Management from SDA Bocconi (summa cum laude). Today I advise on Luxury and Sport strategy, upskill in AI, improve my French, and mentor Bocconi Luxury Student Society.

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Language

English
Fluent
Italian
Fluent
Spanish; Castilian
Intermediate
French
Beginner

Work Experience

Global Head of Marketing & Communication, Maui Jim at KERING EYEWEAR S.p.A. (Maui Jim)
February 1, 2024 - June 1, 2025
Led brand strategy to accelerate global expansion for Maui Jim (>€40M P&L), overseeing brand, merchandising, trade marketing, activations, communication, content, media, social, PR, and partnerships. Drove +14% net sales growth worldwide; launched in EMEA & APAC; built a high-performing team of 15+ professionals. Defined mid-term brand strategy, refreshed product offering, negotiated strategic partnerships (e.g., Red Bull) and executed global communications plan; delivered consumer activations in key markets.
General Manager E-Commerce Wholesale BU at KERING EYEWEAR S.p.A.
January 1, 2022 - February 1, 2024
Led the global e-commerce wholesale business, managing a portfolio of 20+ international e-retailers; owned full P&L (>€30M annual net sales) with >50% EBIT. Built wholesale online channel from scratch, securing 20+ long-term partnerships and JBPs with Zalando, MyT, YNAP, Amazon, focusing on visibility, activations & assortment optimization. Managed multiple business models and led a 7-person international team.
Senior International Key Account Manager EMEA at GrandVision Group
December 1, 2019 - December 1, 2021
Led core business area across 7 countries (Italy, France, Iberia, Nordics, Turkey; >1200 POS). Owned sales & trade marketing strategy, achieving €14M yearly NS (+42% in 2Y); expanded brand distribution by 400 doors; improved assortment rotation by 23%; launched multi-brand digital retail concept at GOP Champs Elysée Paris (best performing optical store).
Retail & Fashion Multibrands Manager at GrandVision Group
June 1, 2017 - November 1, 2019
Led development of the eyewear category across DOS & fashion multibrands channels; owned sales & merchandising strategy (>€50M GMV, +18% in 2Y) and tripled YSL eyewear business; drove VM, planning, training, and incentive programs; launched Balenciaga eyewear in 120 doors WW.
Business Development & Category Manager at L’Oréal Italia SpA
October 1, 2015 - May 1, 2017
Owned category strategy including assortment management, pricing, and promotions for new launches; progressively responsible for suncare, skincare and haircare categories.
Sales Account FMCG at FMCG Retailers (Northern Italy)
March 1, 2015 - October 1, 2015
Managed commercial relationship with 15 PoS owned by 3 major FMCG retailers (sell-in, assortment, promos).
City Manager – foodpanda at Rocket Internet AG
April 1, 2014 - February 1, 2015
Drove business growth in assigned area: client negotiations, marketing activations, order management.

Education

Executive Master in Luxury Management at SDA Bocconi
January 1, 2023 - December 31, 2023
MSc in Accounting & Financial Management at Bocconi University
January 1, 2012 - December 31, 2014
Exchange Program at Católica Business School – Lisbon
January 1, 2013 - January 1, 2013
Bachelor in Business Administration and Management at Università Cattolica del Sacro Cuore
January 1, 2009 - January 1, 2012

Qualifications

Executive Master in Luxury Management
January 1, 2023 - December 31, 2023
MSc in Accounting & Financial Management
January 1, 2012 - December 31, 2014
Exchange Program – Católica Business School
January 1, 2013 - January 1, 2013
Bachelor in Business Administration and Management
January 1, 2009 - January 1, 2012

Industry Experience

Consumer Goods, Retail, Professional Services, Other

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