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Hi, I’m Francisco Briasco, a Product Designer based in Buenos Aires, Argentina, with 5+ years of experience taking digital products from early research to launch. I’ve focused on scalable design systems and UX flows in complex product environments, collaborating with cross-functional teams of 100+ including design, product, engineering, and QA. My background in Industrial Design gives me a solid foundation to collaborate with tech teams and make design decisions that are well supported by data and context. Over the last 2 years I’ve been using AI tools like Cursor AI, Lovable, and Figma AI in my daily process to speed up research, prototyping, and validation. I’m looking for Product Designer positions at tech companies in Argentina or remote roles across LATAM.…Hi, I’m Francisco Briasco, a Product Designer based in Buenos Aires, Argentina, with 5+ years of experience taking digital products from early research to launch. I’ve focused on scalable design systems and UX flows in complex product environments, collaborating with cross-functional teams of 100+ including design, product, engineering, and QA. My background in Industrial Design gives me a solid foundation to collaborate with tech teams and make design decisions that are well supported by data and context. Over the last 2 years I’ve been using AI tools like Cursor AI, Lovable, and Figma AI in my daily process to speed up research, prototyping, and validation. I’m looking for Product Designer positions at tech companies in Argentina or remote roles across LATAM.

Francisco Briasco

Product Designer, UX Designer, UI Designer, +3

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Hi, I’m Francisco Briasco, a Product Designer based in Buenos Aires, Argentina, with 5+ years of experience taking digital products from early research to launch. I’ve focused on scalable design systems and UX flows in complex product environments, collaborating with cross-functional teams of 100+ including design, product, engineering, and QA. My background in Industrial Design gives me a solid foundation to collaborate with tech teams and make design decisions that are well supported by data and context. Over the last 2 years I’ve been using AI tools like Cursor AI, Lovable, and Figma AI in my daily process to speed up research, prototyping, and validation. I’m looking for Product Designer positions at tech companies in Argentina or remote roles across LATAM.…Hi, I’m Francisco Briasco, a Product Designer based in Buenos Aires, Argentina, with 5+ years of experience taking digital products from early research to launch. I’ve focused on scalable design systems and UX flows in complex product environments, collaborating with cross-functional teams of 100+ including design, product, engineering, and QA. My background in Industrial Design gives me a solid foundation to collaborate with tech teams and make design decisions that are well supported by data and context. Over the last 2 years I’ve been using AI tools like Cursor AI, Lovable, and Figma AI in my daily process to speed up research, prototyping, and validation. I’m looking for Product Designer positions at tech companies in Argentina or remote roles across LATAM.

Available to hire

Hi, I’m Francisco Briasco, a Product Designer based in Buenos Aires, Argentina, with 5+ years of experience taking digital products from early research to launch. I’ve focused on scalable design systems and UX flows in complex product environments, collaborating with cross-functional teams of 100+ including design, product, engineering, and QA.
My background in Industrial Design gives me a solid foundation to collaborate with tech teams and make design decisions that are well supported by data and context. Over the last 2 years I’ve been using AI tools like Cursor AI, Lovable, and Figma AI in my daily process to speed up research, prototyping, and validation. I’m looking for Product Designer positions at tech companies in Argentina or remote roles across LATAM.

Skills

Product Design

Experience Level

Product Design

Expert

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

UX/UI Designer — Design Systems at SEAT & CUPRA

July 1, 2024 - Present

Responsible for the scalability and consistency of the Design System across SEAT and CUPRA within a cross-functional team of 100+ people. Created wireframes, UX flows, and prototypes for in-car digital experiences, validated with engineering under automotive safety standards. Led Design Ops by identifying a critical workflow gap causing UI text truncation and built an internal Cursor AI-based tool to validate 20,000+ text strings against Design System components, reducing defects and establishing a cross-team workflow. Prototyped and tested UX/UI components to ensure accurate handoff.

UI/UX Designer — Design Systems at SEAT & CUPRA

May 1, 2023 - June 1, 2024

Developed modular, scalable UI components in HTML/CSS for SEAT & CUPRA infotainment software. Ensured visual consistency and UX flow coherence across safety-critical screens. Collaborated with UX, engineering, and QA to align design intent with technical implementation.

UI Developer at SEAT & CUPR A

May 1, 2023 - June 1, 2024

Developed modular, scalable UI components in HTML and CSS for SEAT & CUPRA infotainment software. Ensured visual consistency and UX flow coherence across safety-critical screens. Collaborated with UX, engineering, and QA to align design intent with technical implementation.

Product Designer — Mobile App at Numerin Mastermind / Quilpo Games

July 1, 2021 - May 1, 2024

Led full product lifecycle—from idea and UX research to UI design, development, and launch on Google Play and App Store. Defined product strategy, game modes, and interaction patterns through user research and iterative testing. Designed all product features: profiles, ranking, daily world challenges, achievements, tutorials, and in-game statistics. Conducted usability tests and user interviews pre- and post-launch to validate decisions. Migrated codebase to AI-driven stack using Cursor AI to speed up implementation.

UI/Product Engineer at Natural & Co / Avon Products

September 1, 2021 - September 1, 2022

Managed production documentation and R&D for 50+ catalog products, coordinating across manufacturing, supply, and purchasing teams. Identified and resolved technical incidents in manufacturing processes, improving operational reliability. Contributed to value-engineering projects to increase production efficiency.

Industrial Designer at P-Grab

April 1, 2018 - September 1, 2021

Redesigned manufacturing workflows, achieving an 800% increase in production capacity. Managed supplier relationships, quality control, and technical specifications for product lines.

Prototype Designer — Mobile App at Numerin Mastermind / Quilpo Games

July 1, 2021 - May 1, 2024

Led the full product lifecycle solo—from idea and UX research to UI design, development, and launch on Google Play and App Store. Defined product strategy, game modes (online, offline, with friends), and interaction patterns through user research, benchmarking, and iterative playtesting. Designed all product features: profiles, ranking system, daily world challenges, achievements, tutorials, and in-game statistics. Conducted usability tests and player interviews pre- and post-launch to validate decisions and improve the experience. Migrated the full codebase to an AI-driven stack using Cursor AI to speed up implementation.

Product Engineer at Natura & Co / Avon Products

September 1, 2021 - September 1, 2022