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Social Media, Digital Marketing, and Regional Brand Strategist with 8+ years of experience driving APAC campaigns, content growth, paid media, SEO/SEM, and e-commerce expansion across luxury, tech, mobility, hospitality, and precious metals. • 40% engagement growth through Indigo’s social repositioning • SGD 20K Shopee revenue in 2 months • 35% traffic uplift for Microsoft Surface SG & MY • 25K monthly traffic in 6 months for Piaggio APAC sites…Social Media, Digital Marketing, and Regional Brand Strategist with 8+ years of experience driving APAC campaigns, content growth, paid media, SEO/SEM, and e-commerce expansion across luxury, tech, mobility, hospitality, and precious metals. • 40% engagement growth through Indigo’s social repositioning • SGD 20K Shopee revenue in 2 months • 35% traffic uplift for Microsoft Surface SG & MY • 25K monthly traffic in 6 months for Piaggio APAC sites

Fadzly Yohannes

Digital Marketer, Marketing Strategist, Community Manager, +2

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Social Media, Digital Marketing, and Regional Brand Strategist with 8+ years of experience driving APAC campaigns, content growth, paid media, SEO/SEM, and e-commerce expansion across luxury, tech, mobility, hospitality, and precious metals. • 40% engagement growth through Indigo’s social repositioning • SGD 20K Shopee revenue in 2 months • 35% traffic uplift for Microsoft Surface SG & MY • 25K monthly traffic in 6 months for Piaggio APAC sites…Social Media, Digital Marketing, and Regional Brand Strategist with 8+ years of experience driving APAC campaigns, content growth, paid media, SEO/SEM, and e-commerce expansion across luxury, tech, mobility, hospitality, and precious metals. • 40% engagement growth through Indigo’s social repositioning • SGD 20K Shopee revenue in 2 months • 35% traffic uplift for Microsoft Surface SG & MY • 25K monthly traffic in 6 months for Piaggio APAC sites

Available to hire

Social Media, Digital Marketing, and Regional Brand Strategist with 8+ years of experience driving APAC campaigns, content growth, paid media, SEO/SEM, and e-commerce expansion across luxury, tech, mobility, hospitality, and precious metals.
• 40% engagement growth through Indigo’s social repositioning • SGD 20K Shopee revenue in 2 months
• 35% traffic uplift for Microsoft Surface SG & MY
• 25K monthly traffic in 6 months for Piaggio APAC sites

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Malay

Advanced

Work Experience

Marketing Communications Manager at Indigo Precious Metals, Singapore

January 1, 2024 - Present

Revamped brand identity across Instagram, TikTok, and LinkedIn to create a fresh and cohesive digital presence. Launched IPM’s Shopee store, opening new revenue streams and expanding reach to online-first customers. Partnered with CNA’s Money Mind for a gold investing feature, strengthening brand authority. Spearheaded SEO/SEM initiatives, boosting organic traffic by 15% and improving paid campaign ROI. Implemented SEO SOPs to streamline article creation and publishing workflows. Oversaw blog and video content creation, increasing digital engagement by 40%. Rolled out integrated digital campaigns, growing leads by 20% and improving email marketing performance.

Senior Account Executive (Social Media Management) at CHOW Social, Singapore

December 31, 2023 - July 25, 2025

Collaborated with account teams to craft compelling visual narratives for F&B and Hospitality sectors. Led digital strategies for brands including Grand Park City Hall and U.S. Dairy Export Council, boosting engagement and brand growth. Streamlined internal processes to optimize retainer budgets, client servicing, and creative execution. Spearheaded multi-region digital campaigns and developed winning pitches for new business. Managed and mentored Account Executives to meet client objectives.

Regional Community Manager (Account management & Digital Marketing Operations for Microsoft) at Drizzlin Media, Singapore

October 31, 2022 - July 25, 2025

Managed Microsoft Surface social media channels for Singapore and Malaysia, creating high-performing content. Drove a 35% increase in inbound traffic across markets. Exceeded industry engagement benchmarks with creative content and strategic localisation. Conceptualised regionally relevant campaigns under the #OriginalByDesign global umbrella. Supported Microsoft’s content and communication with community-driven initiatives. Built and nurtured an engaged online community to strengthen brand loyalty and audience growth.

Marketing Executive (Web & Social) at Piaggio Asia Pacific, Singapore

February 28, 2021 - July 25, 2025

Oversaw digital marketing and brand development for Vespa, Piaggio, Aprilia, and Moto Guzzi across 10 APAC markets. Managed a network of 12 importers to drive cohesive regional marketing strategies. Launched brand websites in Australia and Taiwan, scaling traffic to 25,000 monthly visits in 6 months. Improved landing page conversion rates by 15%. Spearheaded the #LiveMoreVespa campaign, contributing to 60% business growth. Increased Facebook conversion rates by 25% via refreshed content and audience targeting.

Marketing Communication Assistant at Text100 (Archetype), Singapore

April 30, 2018 - July 25, 2025

Supported tech, lifestyle, and B2B clients like Adobe, Alipay, RedHat, DHL, and Prudential. Coordinated PR events and media outreach to build strong press relationships. Developed creative social content for B2B marketing initiatives.

Public Relations Assistant at PR Communications, Singapore

April 30, 2017 - July 25, 2025

Supported event planning, media pitching, and brand activations for clients including Oakwood Studios and Aston Martin.

Business Development at Naiise, Singapore

January 31, 2017 - July 25, 2025

Researched market opportunities in London and Singapore and assisted in planning the Design Orchard Centre.

Sales Support Executive at Actually, Singapore

October 31, 2016 - July 25, 2025

Provided operational and sales support for lifestyle brands like Fjallraven and Dr. Denim.