Available to hire
I am a creative advertising and digital marketing professional specializing in content creation that turns concepts into visually engaging digital media. I thrive in collaborative environments, using trend analysis and problem-solving to craft campaigns that resonate with audiences.
In my work across agencies and client projects, I focus on brand consistency, cross-channel storytelling, and delivering on-time, measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Indonesian
Fluent
English
Advanced
Work Experience
Co-Founder at Simplex Creative Agency
October 1, 2025 - October 1, 2025Oversee the agency’s creative direction and strategic development to ensure impactful and cohesive marketing outcomes for clients. Developed creative concepts and marketing strategies for clients across beauty, lifestyle, hospitality, and corporate sectors. Supervised production and creative execution of photo, video, and social media materials. Directed bilingual (English and Bahasa Indonesia) content creation to maximize audience engagement. Managed client relationships and guided the creative team to meet project objectives and deadlines. Led the agency’s brand positioning, internal development, and team growth initiatives.
Content Creator at NaRe Studio
January 1, 2023 - January 1, 2023Managed social media content for NaRe Studio clients' Instagram advertisement purposes. Conceptualized monthly content for Sanderma Beauty Care and Slimming, Kubo Kids, Stella Ricaldi, and others. Researched content ideas for clients’ promotion needs. Arranged mockups for clients’ Instagram visual feeds. Wrote engaging captions for posts. Managed clients’ content uploads and produced reels for client needs. Uploaded content to clients’ Instagram accounts.
Freelance, Video Editor & Animator at Ekida Rehan YouTube
October 1, 2021 - October 1, 2021Produced complete video editing, animation, and YouTube thumbnail for educational medical content. Wrote summaries for education, added subtitles, arranged video thumbnails, and developed the video visuals. Managed collaboration with Ruang Guru and contributed intro/outro animation.
Content Creator at NaRe Studio, Bandung & Jakarta, Indonesia
January 1, 2023 - January 1, 2023Managed social media content for NaRe Studio clients Instagram advertising. Conceptualized monthly content for Sanderma Beauty Care and Slimming, Kubo Kids, Stella Ricaldi, and others. Researched content ideas for clients’ promotion needs. Arranged mockups for clients’ Instagram visual feeds. Wrote engaging captions for posts. Managed content uploads and composed reels for client needs.
Video Editor & Animator (Freelance) at Ekida Rehan YouTube, Depok, Indonesia
October 1, 2021 - October 1, 2021Produced complete video editing, animation, and YouTube thumbnails for educational videos. Researched health and medical information, wrote summaries, added subtitles, and arranged video visuals. Created intro and outro animations. Coordinated collaboration videos with Ruang Guru.
Creative Strategist at Simplex Creative Agency
January 1, 2023 - October 1, 2025Oversee the agency’s creative direction and strategic development to ensure impactful and cohesive marketing outcomes for clients. Developed creative concepts and marketing strategies for clients across beauty, lifestyle, hospitality, and corporate sectors. Supervised production and creative execution of photo, video, and social media materials. Directed bilingual (English and Bahasa Indonesia) content creation to maximize audience engagement. Managed client relationships and guided the creative team to meet project objectives and deadlines. Led the agency’s brand positioning, internal development, and team growth initiatives.
Content Creator at NaRe Studio
November 1, 2021 - January 1, 2023Managed social media content for NaRe's Studio clients. Conceptualized monthly content for clients such as Sanderma Beauty Care and Slimming, Kubo Kids, Stella Ricaldi, among others. Researched content ideas for promotion, arranged mockups for Instagram feeds, wrote engaging captions, managed content uploads, and produced reels.
Video Editor & Animator at Ekida Rehan YouTube
February 1, 2021 - October 1, 2021Produced complete video editing, animation, and YouTube thumbnails for educational medical videos. Researched health information, wrote content summaries, added subtitles, designed thumbnails, and developed intro/outro animation. Collaborated with Ruang Guru on video projects.
Creative Growth Assistant at TalentPop
March 1, 2016 - PresentSupported development and execution of digital marketing content across email campaigns, social media, paid ads, and brand communication materials. Created and resized creative assets for promotional campaigns, Instagram Stories, banners, and collection launches while maintaining brand consistency. Contributed to brand guideline development, including tone of voice, verbal identity, typography, and visual direction, and collaborated with creative and marketing teams on campaign concepts, content strategy, and creative execution.
Education
Sarjana Desain Komunikasi Visual at Institut Teknologi Harapan Bangsa
August 1, 2019 - July 1, 2023Sarjana Desain Komunikasi Visual at Institut Teknologi Harapan Bangsa
August 1, 2019 - July 1, 2023Certiplus Program at ITHB Career Resource Center
June 1, 2022 - June 1, 2022High School Diploma at SMA TRINITAS
January 11, 2030 - June 1, 2019Sarjana Desain Komunikasi Visual, Advertising Design at Institut Teknologi Harapan Bangsa
August 1, 2019 - July 1, 2023Sarjana Desain Komunikasi Visual – Advertising Design at Institut Teknologi Harapan Bangsa
January 11, 2030 - May 27, 2026Qualifications
Adobe Certified Professional (ACP) in Visual Communication using Adobe Illustrator 2020
May 1, 2022 - November 23, 2025Certiplus Program
June 20, 2022 - November 23, 2025Adobe Certified Professional
May 1, 2022 - November 23, 2025Certiplus Program
June 1, 2022 - June 1, 2022Adobe Certified Professional (ACP) in Visual Communication using Adobe Illustrator 2020
May 1, 2022 - December 29, 2025Certiplus Program
June 1, 2022 - December 29, 2025TOEFL score 470
January 1, 2021 - December 29, 2025Adobe Certified Professional
May 1, 2022 - May 27, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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