I am a Graphic Designer and Art Director based in Arese, Italy, with extensive experience creating visual identities, digital and print materials for industrial and commercial clients. I specialize in strategic design and visual communication, blending creativity with precision to deliver effective, cohesive solutions. I thrive in collaborative, cross-functional teams and enjoy transforming strategic goals into compelling visuals across channels. I manage branding projects end to end, adapt quickly to new challenges, and ensure consistency across formats from social to print.

Federica Sartorio

I am a Graphic Designer and Art Director based in Arese, Italy, with extensive experience creating visual identities, digital and print materials for industrial and commercial clients. I specialize in strategic design and visual communication, blending creativity with precision to deliver effective, cohesive solutions. I thrive in collaborative, cross-functional teams and enjoy transforming strategic goals into compelling visuals across channels. I manage branding projects end to end, adapt quickly to new challenges, and ensure consistency across formats from social to print.

Available to hire

I am a Graphic Designer and Art Director based in Arese, Italy, with extensive experience creating visual identities, digital and print materials for industrial and commercial clients. I specialize in strategic design and visual communication, blending creativity with precision to deliver effective, cohesive solutions.

I thrive in collaborative, cross-functional teams and enjoy transforming strategic goals into compelling visuals across channels. I manage branding projects end to end, adapt quickly to new challenges, and ensure consistency across formats from social to print.

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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Freelance Art Director at Freelance
October 1, 2025 - Present
Ideation and production of graphic materials for digital and social projects; development of visuals, layouts and content in collaboration with the team; end-to-end management: concept, design and multi-format adaptations.
FREELANCE ART DIRECTOR at 21adv
October 1, 2025 - Present
→ Conceptualization and production of graphic materials for digital and social projects → Development of visuals, layouts, and content in collaboration with creative teams → End-to-end process management: concept, design, and multi-format adaptations
Graphic Design & Communication Tutor at Estro Agency
September 1, 2024 - Present
Training and support to students and professionals to improve graphic skills; creation of teaching materials and project supervision.
GRAPHIC DESIGN & COMMUNICATION TUTOR at Superprof
September 1, 2024 - Present
→ Training and mentoring students and professionals to improve graphic design skills → Creation of educational materials and supervision of projects
Freelance Graphic Designer & Art Director at Proevent Srl
April 1, 2023 - November 1, 2025
Ideation and development of visual identities and digital/print content; collaboration with clients to translate strategic goals into effective visuals; coordination with creative teams to maintain cross-channel coherence.
FREELANCE GRAPHIC DESIGNER & ART DIRECTOR at Estro Agency
March 1, 2023 - November 1, 2025
→ Concept development and creation of visual identities and digital/print content → Collaboration with clients to translate strategic goals into effective visual solutions → Coordination with creative teams to ensure cross-channel consistency
Stage Junior Graphic Designer at Proevent Srl
February 1, 2022 - September 1, 2022
Graphic design for exhibitions and events; visual development for on-site communications; customized on-brand graphics for clients.
JUNIOR GRAPHIC DESIGNER INTERNSHIP at Proevent srl
February 1, 2022 - September 30, 2022
→ Graphic design for exhibitions and events → Visual development for communication in exhibition spaces → Client-tailored graphic adaptations
Freelance Project - Visual Identity Designer at ATPL (Agenzia del Trasporto Pubblico Locale)
October 1, 2020 - April 1, 2021
Designed the visual identity for ATPL across Milan, Monza, Lodi and Pavia.
FREELANCE PROJECT at ATPL
October 1, 2020 - April 30, 2021
→ Design and development of the visual identity for the Local Public Transport Agency (Milan, Monza, Lodi, Pavia)
Intern Graphic Designer at Creative Farm Legnano
May 1, 2017 - June 1, 2017
Supported the development of advertising campaigns and graphic materials for industrial and commercial clients.
CURRICULAR INTERNSHIP at Creative Farm
May 1, 2017 - June 1, 2017
→ Support in the development of advertising campaigns and graphic materials for industrial and commercial clients

Education

Abilitazione all’insegnamento at UNIECAMPUS
January 1, 2022 - December 31, 2023
Diploma accademico di primo livello di Graphic Design & Art Direction at NABA - Nuova Accademia di Belle Arti Milano
January 1, 2018 - December 31, 2021
Perito grafico in grafica pubblicitaria e comunicazione at ITIS S. Cannizzaro Rho
January 1, 2013 - December 31, 2018
Diploma in Grafica Pubblicitaria e Comunicazione at ITIS S. Cannizzaro
January 1, 2013 - January 1, 2018
Graphic Design & Art Direction at NABA - Nuova Accademia di Belle Arti Milano
January 1, 2018 - January 1, 2021
Abilitazione all'insegnamento (24 CFU) at UniEcampus
January 1, 2022 - January 1, 2022

Qualifications

Typography: Type in Motion
March 14, 2021 - March 14, 2021
Learn how and why to make specific aesthetic choices about motion typography in a course
Package Design Project: Paperboard Food Packaging
March 15, 2021 - March 15, 2021
This course explores the process of designing packaging for food that prints and presents beautifully while safely containing and protecting the contents.
Creating Icons with Illustrator
March 15, 2021 - March 15, 2021
Certification in icon design techniques, from artboard creation and organization to vector shaping and best practices for export.
InDesign for Editors
March 15, 2021 - March 15, 2021
Certification in using InDesign for editors and copywriters, from text management to editing and revision tools.
Google Ads - Measurement Certification
June 17, 2024 - June 17, 2024
The certification demonstrates expertise in utilizing Google tools to monitor and optimize advertising performance.
Typography: Type in Motion
March 14, 2021 - January 8, 2026
Package Design Project: Paperboard Food Packaging
March 14, 2021 - January 8, 2026
Creating Icons with Illustrator
March 15, 2021 - January 8, 2026
InDesign for Editors
March 15, 2021 - January 8, 2026
Google Ads - Measurement Certification
June 17, 2024 - January 8, 2026
Creating Illustrator Infographics
March 14, 2021 - January 8, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Transportation & Logistics, Other, Manufacturing, Retail