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I have over 7 years of experience in digital marketing, specializing in performance marketing with a strong focus on META platforms such as Facebook and Instagram. My expertise spans various sectors, and I've successfully managed high-spending ad accounts to deliver measurable results for clients across different industries.…

Federico Paradiso

Digital Marketer, Performance Marketer, Marketing Strategist, +3

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I have over 7 years of experience in digital marketing, specializing in performance marketing with a strong focus on META platforms such as Facebook and Instagram. My expertise spans various sectors, and I've successfully managed high-spending ad accounts to deliver measurable results for clients across different industries.…

Available to hire

I have over 7 years of experience in digital marketing, specializing in performance marketing with a strong focus on META platforms such as Facebook and Instagram. My expertise spans various sectors, and I’ve successfully managed high-spending ad accounts to deliver measurable results for clients across different industries.

Skills

Facebook Ads

Experience Level

Facebook Ads

Expert

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Fluent

Portuguese

Beginner

Work Experience

Senior Performance Marketing Manager at Communiacs GmbH & Co.KG

January 1, 2020 - March 1, 2022

Oversaw the creation and optimization of Facebook and Instagram ads campaigns for e-commerce and lead generation. Involved in weekly and monthly reporting using Ads Manager and Google Data Studio.

Facebook Marketing Expert at Teleperformance Portugal - Facebook Project

November 1, 2017 - December 1, 2020

Managed B2B & B2C advertising via Facebook advertising tools, analyzing statistics to optimize campaigns and increase revenues while keeping updated on advanced marketing tools.

Facebook - Global Marketing Solutions Agent at Teleperformance Portugal - Facebook Project

November 1, 2016 - November 1, 2017

Provided consulting and troubleshooting for business clients and marketing agencies concerning Facebook and Instagram advertising tools.

Freelance Performance Marketer at Federico Paradiso Unipessoal LDA

March 1, 2022 - Present

Full funnel campaign creation and optimization for META Ads (Facebook & Instagram), development of LinkedIn, TikTok, and Pinterest ad campaigns, advanced tracking implementation, and performance analysis.