I’m Felipe Dangond Fernández, a multidisciplinary creative based in Medellín, Colombia, with 6+ years of experience transforming concepts into high-impact visuals. I develop visual identity, commercial illustration, and photography for national and international brands, always combining a strong idea with clean, intentional execution. I work across branding, advertising campaigns, social media and editorial projects, plus packaging, merchandising, and printed products. I enjoy collaborating with creative teams, adapting quickly to different needs, and delivering end-to-end visual solutions—from art direction and design to final production—while keeping the core concept at the center of every piece.…

Felipe Dangond Fernández

I’m Felipe Dangond Fernández, a multidisciplinary creative based in Medellín, Colombia, with 6+ years of experience transforming concepts into high-impact visuals. I develop visual identity, commercial illustration, and photography for national and international brands, always combining a strong idea with clean, intentional execution. I work across branding, advertising campaigns, social media and editorial projects, plus packaging, merchandising, and printed products. I enjoy collaborating with creative teams, adapting quickly to different needs, and delivering end-to-end visual solutions—from art direction and design to final production—while keeping the core concept at the center of every piece.…

Available to hire

I’m Felipe Dangond Fernández, a multidisciplinary creative based in Medellín, Colombia, with 6+ years of experience transforming concepts into high-impact visuals. I develop visual identity, commercial illustration, and photography for national and international brands, always combining a strong idea with clean, intentional execution.

I work across branding, advertising campaigns, social media and editorial projects, plus packaging, merchandising, and printed products. I enjoy collaborating with creative teams, adapting quickly to different needs, and delivering end-to-end visual solutions—from art direction and design to final production—while keeping the core concept at the center of every piece.

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Language

Spanish; Castilian
Fluent
Portuguese
Intermediate
English
Advanced

Work Experience

Freelance Designer & Creative Director at Self-Employed
January 1, 2020 - Present
Provide multidisciplinary visual design and creative direction for branding, advertising, illustration, photography, and print/digital assets. Work with clients across areas such as visual identity, commercial illustration, editorial and social media content, packaging design, art direction, merchandising, and printed products. Support concept-to-delivery workflow with attention to both the underlying idea and execution, collaborating with creative teams and adapting to different campaign needs.
Freelance Designer & Creative Director at Self-Employed
January 1, 2019 - Present
Developed visual identities, commercial illustration, and graphic design for national and international brands. Produced digital and editorial visual content for advertising campaigns, social media, printed materials, and merchandising, translating concepts into cohesive brand-focused deliverables. Provided art direction and commercial photography support, shaping visual assets from concept through final production with attention to both strategy and craft.

Education

Technical Degree in Media & Communication at Corporación Unificada Nacional (CUN)
January 1, 2012 - January 1, 2012
Audiovisual Media Production at Academia Del Caribe
January 1, 2015 - January 1, 2015
Technical Degree in Media & Communication at Corporación Unificada Nacional (CUN)
January 1, 2012 - December 31, 2012
Audiovisual Media Production at Academia Del Caribe
January 1, 2015 - December 31, 2015

Qualifications

Conceptualisation and Techniques of Digital Illustration
April 1, 2023 - May 12, 2023
Creation of a Streetwear Brand
May 1, 2021 - May 24, 2024
Branding Fundamentals
January 1, 2020 - January 1, 2020
Conceptualization & Digital Illustration Techniques
January 1, 2023 - January 1, 2023
Branding Fundamentals
January 1, 2020 - September 16, 2026
Conceptualization & Digital Illustration Techniques
January 1, 2023 - September 16, 2026

Industry Experience

Professional Services, Consumer Goods, Financial Services, Travel & Hospitality, Media & Entertainment, Retail
    GAME OVER Music Cover Art

    Welcome to my project, the cover art design for Norel’s song “Game Over.” Here, I aimed to convey the emotional essence of the song, exploring the complexity of a relationship evolving from casual to a turning point.

    Visual Concept: The illustration highlights the fusion of half of a man’s face with half of a woman’s face, symbolizing the duality of emotions and decisions in modern relationships. This image is complemented by elements like retro and modern video game consoles, representing the evolution and different stages of a relationship.

    Additional Elements: Arcade figures, on the other hand, bring a playful and nostalgic touch while suggesting that relationships can be a complicated and ever-changing game.
    Song Message: “Game Over” by Norel delves into the uncertainty in a relationship, where the protagonist debates between continuing to play or taking a step towards something more serious.

    Release: The song will be available on all streaming platforms. I invite you to immerse yourself in the visual experience I’ve created to enhance this powerful musical piece.
    I hope you enjoy this visual narrative as much as I enjoyed creating it. Join us on this creative journey! 🚀✨

    Behance Link: