I'm a visual designer with over 7 years of experience creating designs that not only look good but also connect with people. My focus is on UI/UX, branding, website design, and social media content, always guided by design thinking and a clear purpose. I believe good design tells a story. I aim to make every project both aesthetic and functional, helping brands communicate clearly and leave a lasting impression. I'm always curious to explore new tools, trends, and ideas because staying inspired helps me create work that inspires others too.…

Felicia Widjaja

I'm a visual designer with over 7 years of experience creating designs that not only look good but also connect with people. My focus is on UI/UX, branding, website design, and social media content, always guided by design thinking and a clear purpose. I believe good design tells a story. I aim to make every project both aesthetic and functional, helping brands communicate clearly and leave a lasting impression. I'm always curious to explore new tools, trends, and ideas because staying inspired helps me create work that inspires others too.…

Available to hire

I’m a visual designer with over 7 years of experience creating designs that not only look good but also connect with people. My focus is on UI/UX, branding, website design, and social media content, always guided by design thinking and a clear purpose. I believe good design tells a story.

I aim to make every project both aesthetic and functional, helping brands communicate clearly and leave a lasting impression. I’m always curious to explore new tools, trends, and ideas because staying inspired helps me create work that inspires others too.

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Skills

Experience Level

Work Experience

Design Lead at Miaja Design Group
September 30, 2024 - July 30, 2025
Defined and rolled out a refreshed brand direction, unifying all touch points from social-media Reels and QR business cards to pitch decks, website layouts, and corporate collateral. Designed, developed, and launched a completely new website in just one week, embedding the updated design system end to end. Produced bespoke artwork and graphic elements to elevate client interior-design projects from mapping to rendering manipulation. Created and optimized a full suite of print and digital assets—animated presentations, newsletters, portfolios, and social-media graphics delivering consistent, high-impact visuals.
Design Lead at Miaja Design Group
September 30, 2024 - July 25, 2025
Defined and rolled out a refreshed brand direction, unifying all touch points from social-media Reels and QR business cards to pitch decks, website layouts, and corporate collateral. Designed, developed, and launched a completely new website in just one week, embedding the updated design system end to end. Produced bespoke artwork and graphic elements to elevate client interior-design projects from mapping to rendering manipulation. Created and optimized a full suite of print and digital assets—animated presentations, newsletters, portfolios, and social-media graphics delivering consistent, high-impact visuals.
Design Lead at Miaja Design Group
September 1, 2024 - August 29, 2025
Defined and rolled out a refreshed brand direction, unifying all touch points from social-media Reels and QR business cards to pitch decks, website layouts, and corporate collateral. Designed, developed, and launched a completely new website in just one week, embedding the updated design system end to end. Produced bespoke artwork and graphic elements to elevate client interior-design projects from mapping to rendering manipulation. Created and optimized a full suite of print and digital assets—animated presentations, newsletters, portfolios, and social-media graphics delivering consistent, high-impact visuals.
Designer at EAST Group Agency
February 28, 2023 - July 30, 2025
Collaborated with a cross-functional team (developers, designers, project managers) to design and build the TiNDLE website, including all supporting visual assets. Executed region-specific design adaptations for TiNDLE’s rapid expansion across seven countries covering Instagram content, LinkedIn and Meta banners, printed posters, recipe books, packaging, and EDMs. Applied and maintained brand guidelines across multiple high-profile clients including TiNDLE, Mystino, Amazon, Riot Games, and Big Wins delivering work spanning illustrations, motion graphics, website design, and print-ready materials. Designed and implemented the brand identity and website for EAST Group, collaborating closely with the development and creative teams.
Designer at EAST Group Agency
February 28, 2023 - July 25, 2025
Collaborated with a cross-functional team (developers, designers, project managers) to design and build the TiNDLE website, including all supporting visual assets. Executed region-specific design adaptations for TiNDLE’s rapid expansion across seven countries covering Instagram content, LinkedIn and Meta banners, printed posters, recipe books, packaging, and EDMs. Applied and maintained brand guidelines across multiple high-profile clients including TiNDLE, Mystino, Amazon, Riot Games, and Big Wins delivering work spanning illustrations, motion graphics, website design, and print-ready materials. Designed and implemented the brand identity and website for EAST Group, collaborating closely with the development and creative teams.
Designer at EAST Group Agency
February 1, 2023 - August 29, 2025
Collaborated with a cross-functional team (developers, designers, project managers) to design and build the TiNDLE website, including all supporting visual assets. Executed region-specific design adaptations for TiNDLE’s rapid expansion across seven countries covering Instagram content, LinkedIn and Meta banners, printed posters, recipe books, packaging, and EDMs. Applied and maintained brand guidelines across multiple high-profile clients including TiNDLE, Mystino, Amazon, Riot Games, and Big Wins delivering work spanning illustrations, motion graphics, website design, and print-ready materials. Designed and implemented the brand identity and website for EAST Group, collaborating closely with the development and creative teams.
Designer at Brainchild Communication
August 31, 2021 - July 30, 2025
Established and maintained the company’s brand identity system, including presentation decks, social media contents, packaging, branding, environmental design for various client industries, letterheads, business cards, as well as website and multiple client websites, working closely with developers to ensure seamless execution. Managed select client projects from both a design and project management perspective, ensuring smooth delivery and creative alignment.
Designer at Brainchild Communication
August 31, 2021 - July 25, 2025
Established and maintained the company’s brand identity system, including presentation decks, social media contents, packaging, branding, environmental design for various client industries, letterheads, business cards, as well as website and multiple client websites, working closely with developers to ensure seamless execution. Managed select client projects from both a design and project management perspective, ensuring smooth delivery and creative alignment.
Designer at Brainchild Communication
August 1, 2021 - August 29, 2025
Established and maintained the company's brand identity system, including presentation decks, social media contents, packaging, branding, environmental design for various client industries, letterheads, business cards, as well as website and multiple client websites, working closely with developers to ensure seamless execution. Managed select client projects from both a design and project management perspective, ensuring smooth delivery and creative alignment.
Designer at Extent Heritage Pty Ltd
April 30, 2019 - July 30, 2025
Led the development and implementation of the company’s branding guidelines, including presentation decks, business collateral, merchandise, exhibition materials, and print assets. Designed and launched the corporate website using WordPress, ensuring content remained up to date and aligned with brand standards. Spearheaded environmental graphic design projects, including signage and infographics for Sydney train stations such as Eveleigh, Queanbeyan, and Bundanoon. Collaborated across disciplines including Aboriginal, Interpretation, Historical Archaeology, and Built & Urban Heritage to design the inaugural exhibition for Crown Property Group, showcasing artefacts from 161 Clarence Street, Sydney, Australia. Co-led the transformation of Fremantle Prison’s 200+ page management plan into a pioneering web-based digital product—the first of its kind in Australia in 2019.
Designer at Extent Heritage Pty Ltd
April 30, 2019 - July 25, 2025
Led the development and implementation of the company’s branding guidelines, including presentation decks, business collateral, merchandise, exhibition materials, and print assets. Designed and launched the corporate website using WordPress, ensuring content remained up to date and aligned with brand standards. Spearheaded environmental graphic design projects, including signage and infographics for Sydney train stations such as Eveleigh, Queanbeyan, and Bundanoon. Collaborated across disciplines including Aboriginal, Interpretation, Historical Archaeology, and Built & Urban Heritage to design the inaugural exhibition for Crown Property Group, showcasing artefacts from 161 Clarence Street, Sydney, Australia. Co-led the transformation of Fremantle Prison’s 200+ page management plan into a pioneering web-based digital product—the first of its kind in Australia in 2019.
Designer at Extent Heritage Pty Ltd
April 1, 2019 - August 29, 2025
Led the development and implementation of the company's branding guidelines, including presentation decks, business collateral, merchandise, exhibition materials, and print assets. Designed and launched the corporate website using WordPress, ensuring content remained up to date and aligned with brand standards. Spearheaded environmental graphic design projects, including signage and infographics for Sydney train stations such as Eveleigh, Queanbeyan, and Bundanoon. Collaborated across disciplines including Aboriginal, Interpretation, Historical Archaeology, and Built & Urban Heritage to design the inaugural exhibition for Crown Property Group showcasing artefacts from 161 Clarence Street, Sydney, Australia. Co-led the transformation of Fremantle Prison’s 200+ page management plan into a pioneering web-based digital product—the first of its kind in Australia in 2019.

Education

Bachelor of Design at Torrens University, New South Wales, Australia
February 1, 2016 - August 31, 2017
Bachelor of Industrial Design at University of New South Wales, Australia
February 1, 2012 - December 31, 2015
Bachelor of Design at Torrens University, New South Wales, Australia
February 1, 2016 - August 31, 2017
Bachelor of Industrial Design at University of New South Wales, Australia
February 1, 2012 - December 31, 2015
Bachelor of Design (Visual Communication Design) at Torrens University, New South Wales, Australia
February 1, 2016 - August 1, 2017
Bachelor of Industrial Design at University of New South Wales, Australia
February 1, 2012 - December 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Consumer Goods, Real Estate & Construction, Software & Internet, Retail, Education

Skills

Experience Level