Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Ferlin Jing xuan Wong, a dynamic regional marketing leader with over 12 years of experience delivering integrated campaigns across digital, social, events, and partnerships. I specialize in content management, social media operations, and campaign performance analytics, driving consistent brand standards and scalable growth. I love blending strategic creativity with data-driven insights to elevate brand presence across multi-market landscapes. In my roles, I’ve built engagement programs, collaborated with cross-functional teams, vendors, and senior stakeholders, and delivered timely, high-quality outputs. I’m passionate about turning complex challenges into clear, impactful stories and experiences that resonate with audiences and stakeholders alike.…Hi, I’m Ferlin Jing xuan Wong, a dynamic regional marketing leader with over 12 years of experience delivering integrated campaigns across digital, social, events, and partnerships. I specialize in content management, social media operations, and campaign performance analytics, driving consistent brand standards and scalable growth. I love blending strategic creativity with data-driven insights to elevate brand presence across multi-market landscapes. In my roles, I’ve built engagement programs, collaborated with cross-functional teams, vendors, and senior stakeholders, and delivered timely, high-quality outputs. I’m passionate about turning complex challenges into clear, impactful stories and experiences that resonate with audiences and stakeholders alike.

Ferlin Jingxuan Wong

Content Creator, Marketing Strategist, Growth Marketer, +2





Hi, I’m Ferlin Jing xuan Wong, a dynamic regional marketing leader with over 12 years of experience delivering integrated campaigns across digital, social, events, and partnerships. I specialize in content management, social media operations, and campaign performance analytics, driving consistent brand standards and scalable growth. I love blending strategic creativity with data-driven insights to elevate brand presence across multi-market landscapes. In my roles, I’ve built engagement programs, collaborated with cross-functional teams, vendors, and senior stakeholders, and delivered timely, high-quality outputs. I’m passionate about turning complex challenges into clear, impactful stories and experiences that resonate with audiences and stakeholders alike.…Hi, I’m Ferlin Jing xuan Wong, a dynamic regional marketing leader with over 12 years of experience delivering integrated campaigns across digital, social, events, and partnerships. I specialize in content management, social media operations, and campaign performance analytics, driving consistent brand standards and scalable growth. I love blending strategic creativity with data-driven insights to elevate brand presence across multi-market landscapes. In my roles, I’ve built engagement programs, collaborated with cross-functional teams, vendors, and senior stakeholders, and delivered timely, high-quality outputs. I’m passionate about turning complex challenges into clear, impactful stories and experiences that resonate with audiences and stakeholders alike.

Available to hire

Hi, I’m Ferlin Jing xuan Wong, a dynamic regional marketing leader with over 12 years of experience delivering integrated campaigns across digital, social, events, and partnerships. I specialize in content management, social media operations, and campaign performance analytics, driving consistent brand standards and scalable growth. I love blending strategic creativity with data-driven insights to elevate brand presence across multi-market landscapes.

In my roles, I’ve built engagement programs, collaborated with cross-functional teams, vendors, and senior stakeholders, and delivered timely, high-quality outputs. I’m passionate about turning complex challenges into clear, impactful stories and experiences that resonate with audiences and stakeholders alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Chinese

Advanced

Work Experience

Head of Marketing at Way Fengshui Group

April 1, 2025 - April 1, 2025

Led marketing initiatives for a multi-brand Retail, Consultancy, and Academy group. Directed regional campaigns, relationship marketing, and event promotions to boost brand presence and customer engagement across platforms.

Sales & Marketing Manager at StaffAny - HR Tech

May 1, 2020 - May 1, 2020

Led regional sales and marketing initiatives across Singapore, Malaysia and beyond, driving lead generation, campaign execution, and cross-market collaboration to expand market presence.

Client Success Assistant at Miller Heiman Group

December 1, 2018 - December 1, 2018

Supported client success programs internationally, coordinating onboarding, training support, and customer communications to ensure high satisfaction and retention.

Sales and Marketing Associate at Accor International

February 1, 2018 - February 1, 2018

Contributed to sales and marketing efforts across Singapore, helping to grow brand visibility and partner relationships within the regional market.

Creative and Account Manager at CRE8GG | Marketing Agency

March 1, 2016 - March 1, 2016

Managed client accounts and creative projects, aligning marketing concepts with client objectives and delivering multi-channel campaigns.

Marketing Communication Executive at Converse

February 1, 2014 - February 1, 2014

Executed regional marketing communications strategies, producing content and supporting campaigns across markets in Asia.

Business Development Manager at ICE3 Cafe Pte Ltd

December 1, 2010 - December 1, 2010

Drove business development initiatives and partnerships to expand footprint and revenue opportunities for a Singapore-based cafe concept.

Advertising and Promotion Executive at Kappa

December 1, 2009 - December 1, 2009

Led advertising and promotional activities across regional markets, coordinating campaigns and POS activities to boost brand reach.

Regional Head / Lead, Marketing Communications & Engagement at Way Fengshui Group

August 1, 2020 - May 1, 2025

Led regional marketing communications and engagement strategies across Singapore and Malaysia, delivering integrated campaigns across digital, social, events, and partnerships; ensured consistent brand standards while coordinating cross-market initiatives to drive engagement and growth.

Sales & Marketing Specialist at StaffAny

July 1, 2019 - May 1, 2020

Supported sales and marketing initiatives across Singapore and APAC, driving demand generation, partner engagement, and brand presence.

Brand Marketing Experience (Converse, Everlast, Lee Cooper, Kappa SEA) at Converse / Everlast / Lee Cooper / Kappa (SEA)

April 1, 2008 - February 1, 2014

Orchestrated regional brand marketing campaigns for multiple lifestyle brands in SEA, contributing to product launches, campaigns, and cross-channel activation.