I'm obsessed with sports and outdoor products and I love turning ideas into visuals and campaigns that drive action. I bring a blend of design, video, and marketing know-how, with hands-on experience in Premiere Pro, After Effects, Photoshop, SEO, e-commerce optimization and ads management. I’m passionate about building products from the ground up and collaborating with cross-functional teams to launch experiences that get people outdoors. Today I’m focused on Product Marketing and Product Lifecycle Management, aiming to be involved from concept to launch and beyond. I enjoy organizing, strategizing, and turning insight into action, with a simple purpose: to make people go out.

Fernando Azpúrua Seger

I'm obsessed with sports and outdoor products and I love turning ideas into visuals and campaigns that drive action. I bring a blend of design, video, and marketing know-how, with hands-on experience in Premiere Pro, After Effects, Photoshop, SEO, e-commerce optimization and ads management. I’m passionate about building products from the ground up and collaborating with cross-functional teams to launch experiences that get people outdoors. Today I’m focused on Product Marketing and Product Lifecycle Management, aiming to be involved from concept to launch and beyond. I enjoy organizing, strategizing, and turning insight into action, with a simple purpose: to make people go out.

Available to hire

I’m obsessed with sports and outdoor products and I love turning ideas into visuals and campaigns that drive action. I bring a blend of design, video, and marketing know-how, with hands-on experience in Premiere Pro, After Effects, Photoshop, SEO, e-commerce optimization and ads management. I’m passionate about building products from the ground up and collaborating with cross-functional teams to launch experiences that get people outdoors.

Today I’m focused on Product Marketing and Product Lifecycle Management, aiming to be involved from concept to launch and beyond. I enjoy organizing, strategizing, and turning insight into action, with a simple purpose: to make people go out.

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Language

Spanish; Castilian
Fluent
English
Fluent
French
Intermediate

Work Experience

Product Marketing Intern at Lecyclo.com
September 30, 2025 - August 2, 2025
Conducted user research and designed a trade-in system for second-hand cycling accessories. Created SEO-optimized pages, video tutorials, and marketing content to support the launch. Managed product intake and resale including quality control, photography, inventory, and Shopify listing.
Video Editor & Media Content Manager at Sports + Outdoor Mentors
January 31, 2025 - August 2, 2025
Edited biweekly episodes for the podcast with professional audio/visual standards. Crafted short-form promotional videos for LinkedIn, boosting engagement by +40%. Published episodes across YouTube, Spotify, and Apple Podcasts with scheduled uploads.
Digital Marketing and Content Creator at Infinite Mind App
May 31, 2025 - August 2, 2025
Directed paid ad campaigns, increasing app downloads by +35% in 3 months. Developed and executed creative strategies for digital ads across Google, Meta, and YouTube. Edited and uploaded bi-weekly YouTube vlogs, growing channel subscribers by +20%.
Brand Specialist at Unybrands
September 30, 2024 - August 2, 2025
Optimized 20+ e-commerce products on Amazon Seller Central across US, CA, EU & UK. Conducted competitor analysis and market research to refine product positioning and boost visibility. Collaborated with creative and analytics teams to implement A/B testing, improving CTR by +18%.
Communications Team Volunteer at Kilian Jornet Foundation
April 30, 2024 - August 2, 2025
Generated content strategy and visuals for campaigns like #PlogaMonth and Restore the Trails. Produced engaging content (blogs, newsletters, social posts) aligned with environmental goals. Helped grow LinkedIn impressions by +25% through engaging content.
Production Assistant & Content Creator at Crack Estudio
November 30, 2023 - August 2, 2025
Managed camera operations during Caracas Marathon 2023; created 20+ story-driven videos for CAF, turning race footage into inspiring narratives that highlighted individual runners and amplified race visibility. Produced TV commercials and branded content for clients. Directed over 30 social media photo/video shoots for national campaigns.
Photographer & Videographer at Freelance
October 31, 2022 - August 2, 2025
Delivered creative projects for +15 clients including Stella Artois and Livin’ Sports. Secured 4+ long-term clients through high-quality delivery and creative consulting. Managed entire production process including ideation, shooting, editing, and delivery.

Education

Master at Grenoble Ecole de Management
January 1, 2024 - August 2, 2025
Mass Communication & Media Studies at Universidad Monteávila
January 1, 2017 - December 31, 2022
Master in Management of Sports and Outdoor Markets at Grenoble Ecole de Management
January 1, 2024 - January 1, 2026
Mass Communication & Media Studies; Sociology of Communication; Audiovisual Communication at Universidad Monteávila
January 11, 2030 - November 3, 2025

Qualifications

Google Digital Marketing & E-Commerce
January 1, 2024 - December 31, 2024
Adobe Premiere Pro
August 1, 2020 - August 31, 2020
Google Career Certificate
January 1, 2024 - November 3, 2025
Google Digital Marketing & E-Commerce
January 11, 2030 - November 3, 2025

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Non-Profit Organization, Software & Internet, Professional Services