Available to hire
Hi, I’m Fernanda.
I’m a social media strategist and content creator with a background in music and visual storytelling. I specialize in turning ideas into engaging campaigns and cross-platform narratives that connect brands with their audiences in authentic, creative ways.
With experience managing communities for studios, artists, and travel brands—from promoting exhibitions in Mexico City to live-streaming Inuit art on Facebook—I bring an artistic eye and strategic mindset to every project.
Fluent in English and Spanish, I’m comfortable on camera and passionate about transforming concepts into clear, emotionally resonant experiences that stand out online.
Experience Level
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Social Media Strategist / Creative Content Specialist at ESCALINA (High-end store, Mexico City, Mexico)
January 1, 2024 - November 10, 2025Created a cross-promotional social media strategy across all platforms; designed the brand language and visual calendar; produced and filmed reels to promote the store's items.
Social Media Strategist at Francis Alÿs
December 31, 2024 - December 31, 2024Created a strategy to promote Francis Alÿs's work on all social media platforms; grew the artist’s Instagram audience from 10k to 50k in one year; produced and filmed reels from exhibits to promote on his channels.
Social Media Strategist at ISUMA
December 31, 2023 - December 31, 2023Created a strategy to promote 'The Shaman Apprentice', a short film that toured film festivals worldwide and was shortlisted for the Oscars 2022; helped grow the brand’s Instagram reach by 100% in 2021; promoted a weekly live show on Facebook showcasing Inuit artists; trained young Inuit to promote their content on different platforms.
Social Media Strategist / Creative Content at Brands & Travel
December 31, 2023 - December 31, 2023Analyzed the agency’s clients' social media channels to develop a new strategy to grow audience, reach and engagement; trained a person to continue community management and content programming; analyzed metrics to adjust strategy; created original visual content for clients such as Hyatt Thompson Zihuatanejo and Princess Cruises.
Creative Content at Mezcal Ver de
December 31, 2021 - December 31, 2021Created various two-minute documentary films showcasing artists for social media channels.
Social Media Strategy at Travelers Guide to Mexico
December 31, 2018 - December 31, 2018Set up the brand's social media accounts, defined audience and language to be used; engaged with the audience and analyzed metrics to modify strategy; created relationships and alliances with high-end hotels, restaurants, brands, photographers and small artisans for brand promotion.
Social Media Strategy at Joe Bray Ali Campaign
December 31, 2017 - December 31, 2017Oversaw bilingual content (Spanish and English), graphics, and advertising content to promote the candidate’s message to the Hispanic Community of Los Angeles District 1; managed all social media platforms; produced and promoted events in diverse communities.
Creative Content at The Boat House
December 31, 2018 - December 31, 2018Collaborated with The Boathouse Agency to coordinate productions in Mexico; prepared forms and communicated with customs to bring gear in and out of the US; liaised between the agency and Mexican talent; resolved travel logistics and on-set issues; assisted as an interpreter on set.
Social Media Strategist at Escalina
January 1, 2024 - November 10, 2025Created a cross-promotion strategy for the store on all social media platforms; designed language and visual calendar for the brand; produced and filmed reels to promote the store's items.
Social Media Strategist at Francis Alÿs
January 1, 2024 - January 1, 2024Created a strategy to promote Francis Alÿs's work on social media; helped grow Instagram audience from 10k to 50k in one year; produced and filmed reels from exhibits.
Social Media Strategist at Isuma
January 1, 2023 - January 1, 2023Created strategy to promote 'The Shaman Apprentice', a short film that toured film festivals worldwide and was shortlisted for the Oscars 2022; grew Instagram reach; promoted a weekly live show on Facebook; trained Inuit to promote content on different platforms.
Social Media Strategy & Creative Content at Brands & Travel
January 1, 2023 - January 1, 2023Analyzed the agency’s clients' social media channels to develop a new strategy to grow audience, reach and engagement; trained a person to continue the community management and content programming; analyzed metrics to modify strategy accordingly. Created original visual content for clients such as Hyatt Thompson Zihuatanejo and Princess Cruises for use on their social media channels.
Creative Content at Mezcal Verde
January 1, 2021 - November 10, 2025Created various two minute documentary films showcasing artists such as Chaz Bojorquez and Darrel Carey for social media channels.
Social Media Strategy at Travelers Guide to Mexico
January 1, 2018 - January 1, 2018Set up the brand's social media accounts, defined audience and language to be used; engaged with the audience and analyzed metrics to modify strategy accordingly; created relationships and alliances with various high-end hotels, restaurants, brands, photographers and small artisans for promotion.
Social Media Strategy at Joe Bray Ali Campaign
January 1, 2017 - January 1, 2017Oversaw press releases in Spanish and English, graphics, and advertising content to promote the candidate’s message directed to the Hispanic Community of Los Angeles District 1; managed all social media platforms; created bilingual graphic content, videos, event promotion and live streaming; produced and promoted various events in different communities.
Creative Content at The Boat House
January 1, 2018 - January 1, 2018Prepared forms and communicated with customs to bring gear in and out of the US; liaised between the Agency and Mexican talent; problem-solver in travel logistics and on set; interpreted on set between talent, agency, clients, and local providers.
Education
Bachelor of Arts in Classical Composition and Electronic Production and Composition at Berklee College of Music
January 11, 2030 - November 10, 2025Bachelor of Arts in Classical Composition and Electronic Production and Composition at Berklee College of Music
January 11, 2030 - November 10, 2025Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Other
Experience Level
Expert
Intermediate
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