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I am a Mexican-American composer and vocalist dedicated to innovating Mexican music on a global scale. From leading the band The Mexican Standoff to composing the original score for the "Frida Inmersiva" installation—where I directed an ensemble of 15 musicians—my work bridges the gap between traditional roots and modern soundscapes. Currently, my ambient compositions have gained viral reach on Spotify, reflecting my focus on creating atmospheric, emotionally layered textures that hold space for intimacy and transformation.…I am a Mexican-American composer and vocalist dedicated to innovating Mexican music on a global scale. From leading the band The Mexican Standoff to composing the original score for the "Frida Inmersiva" installation—where I directed an ensemble of 15 musicians—my work bridges the gap between traditional roots and modern soundscapes. Currently, my ambient compositions have gained viral reach on Spotify, reflecting my focus on creating atmospheric, emotionally layered textures that hold space for intimacy and transformation.

Fernanda Ulibarri

Content Creator, Project Manager, Creative Director, +5

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I am a Mexican-American composer and vocalist dedicated to innovating Mexican music on a global scale. From leading the band The Mexican Standoff to composing the original score for the "Frida Inmersiva" installation—where I directed an ensemble of 15 musicians—my work bridges the gap between traditional roots and modern soundscapes. Currently, my ambient compositions have gained viral reach on Spotify, reflecting my focus on creating atmospheric, emotionally layered textures that hold space for intimacy and transformation.…I am a Mexican-American composer and vocalist dedicated to innovating Mexican music on a global scale. From leading the band The Mexican Standoff to composing the original score for the "Frida Inmersiva" installation—where I directed an ensemble of 15 musicians—my work bridges the gap between traditional roots and modern soundscapes. Currently, my ambient compositions have gained viral reach on Spotify, reflecting my focus on creating atmospheric, emotionally layered textures that hold space for intimacy and transformation.

Available to hire

I am a Mexican-American composer and vocalist dedicated to innovating Mexican music on a global scale. From leading the band The Mexican Standoff to composing the original score for the “Frida Inmersiva” installation—where I directed an ensemble of 15 musicians—my work bridges the gap between traditional roots and modern soundscapes. Currently, my ambient compositions have gained viral reach on Spotify, reflecting my focus on creating atmospheric, emotionally layered textures that hold space for intimacy and transformation.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Social Media Strategist at Francis Alÿs

December 31, 2024 - December 31, 2024

Created a strategy to promote Francis Alÿs's work on all social media platforms; grew the artist’s Instagram audience from 10k to 50k in one year; produced and filmed reels from exhibits to promote on his channels.

Social Media Strategist at ISUMA

December 31, 2023 - December 31, 2023

Created a strategy to promote 'The Shaman Apprentice', a short film that toured film festivals worldwide and was shortlisted for the Oscars 2022; helped grow the brand’s Instagram reach by 100% in 2021; promoted a weekly live show on Facebook showcasing Inuit artists; trained young Inuit to promote their content on different platforms.

Social Media Strategist / Creative Content at Brands & Travel

December 31, 2023 - December 31, 2023

Analyzed the agency’s clients' social media channels to develop a new strategy to grow audience, reach and engagement; trained a person to continue community management and content programming; analyzed metrics to adjust strategy; created original visual content for clients such as Hyatt Thompson Zihuatanejo and Princess Cruises.

Social Media Strategy at Travelers Guide to Mexico

December 3, 2012 - December 30, 2018

Set up the brand's social media accounts, defined audience and language to be used; engaged with the audience and analyzed metrics to modify strategy; created relationships and alliances with high-end hotels, restaurants, brands, photographers and small artisans for brand promotion.

Creative Content at Mezcal Verde

January 1, 2021 - November 10, 2025

Created various two minute documentary films showcasing artists such as Chaz Bojorquez and Darrel Carey for social media channels.

Vocalist / Collaborating Artist at Musa Ensemble de Arpas

December 31, 2023 - Present

Sang Mexican and Latin American songs as part of collaborations with the Harp Ensemble, including performances for the King of Sweden and a diverse group of Swedish and Mexican diplomats and businesspeople.

Music Composer at Fernanda Ulibarr

January 31, 2004 - Present

Have composed original music for Nickelodeon, Frida Immersive experience and original ambient among others.