Available to hire
Hi there, I’m Fernanda, a marketing and communications professional with a track record of building brand awareness and delivering results across education, media, and professional services. I love turning ideas into content and campaigns that resonate with audiences, from social media to email marketing andInbound Marketing programs.
I’ve led inbound marketing, content creation, and events, coordinating teams and vendors to deliver high-impact projects on time and on budget. I’m excited to bring my collaborative, proactive mindset to new challenges and help organizations grow.
Experience Level
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Beginner
Work Experience
Marketing and Communications Executive at Park Education Franchising
December 1, 2016 - August 1, 2018Responsible for communication and marketing of the company, as well as production of content for blogs and social media. Track results, publicize and promote the company's incentive programs and goals. Monitor market behaviour and news, proposing communication and marketing actions, as well as campaigns. Responsible for developing and executing communication strategies, Inbound Marketing and the creation of Park TV (YouTube channel). Created engaging marketing materials, driving campaigns and brand awareness. Coordinated staffing for marketing events, ensuring optimal coverage and brand visibility. Developed and implemented campaigns for email, online advertising, search engines and direct posts. Produced engaging written content to optimise websites and social media platforms.
Trainer Assistant at Humanize Neuro Linguistic Programming Courses
January 1, 2015 - January 1, 2016Responsible for applying Neurolinguistic Programming training, aimed at human development. Courses and training focused on emotional intelligence, assertive communication and self-knowledge, helping people to achieve their goals and maximize results. Responsible for campaigns and preparation of material for the courses. The courses were intended to help the participant to strengthen self-esteem, self-confidence, overcome traumas, reframe memories and work on their emotional states for better professional results. Motivated employees to take ownership of individual professional development. Identified skills and knowledge gaps, tailoring workshops appropriately. Designed training programmes tailored to company needs. Produced training videos using recording and editing software.
Business Advisor at Christian Institute of Social Care
January 1, 2013 - January 1, 2016Monitor and guide young people and adult learners to earn a wage while they train at work and gain a recognised qualification through the Young Apprentice program. Train and develop low-income and vulnerable young people so they can find jobs and develop professionally, helping their families with a basic income. Develop technical visits to guide managers and apprentices on labour legislation. In charge of preparing reports to support the sector responsible for promoting human development, through the implementation of Programs, Projects and Actions to assist families, children, and adolescents at risk and social vulnerability. Coordinated responsibilities of 300+ junior staff.
News Reporter & Editor at Media Mix Online Newspaper & Magazines
January 1, 2009 - January 1, 2013Maximised engagement, interacting with viewers and users through website and blog channels. Maintained credibility, researching and analysing background information to guarantee the accuracy of information. Update the website with regional and national news hourly. Content producer, articles writer and people interviewer for magazines. Improved web performance, covering important events through live online reporting and real-time tweeting. Produced stories for traditional and digital platforms, maximising visibility. Covered current events and breaking news stories. Created compelling pieces for online publication, coordinating images and layout for optimised presentation. Used skills in Illustrator, InDesign and Photoshop to create unique images and layouts.
Education
Master of Business Administration: Digital Marketing: Business and Strategies at Pontifícia Universidade Católica De Minas Gerais
January 11, 2030 - January 1, 2018Bachelor of Science: Social Communication and Journalism at Centro Universitário Do Triângulo
January 11, 2030 - January 1, 2011Qualifications
Artificial Intelligence for Business
January 1, 2024 - May 12, 2026Skills Bootcamps: Marketing, Digital Marketing, Content Creation, Social Media, Email Marketing, SEO, Google Analytics, Copywriting, Video Editing, Photoshop, Illustrator, Inbound Marketing, Office Administration, Project Management, Event Coordination, A
January 11, 2030 - May 12, 2026Industry Experience
Education, Media & Entertainment, Software & Internet, Professional Services
Experience Level
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