Hi, I'm Fernanda Zavala, a data-driven media analyst with more than five years of experience in marketing and media audits for large-scale clients. I specialize in data analysis across TV, radio, digital, OOH, print, and cinema, and I thrive in collaborative teams with designers, developers, and clients. I communicate fluently in English and Spanish, and I pride myself on turning complex data into clear, actionable recommendations. Currently, I work with Ebiquity (Spain) as a Media Analyst, tracking and evaluating advertising performance using KPIs like CPM, CPC, and viewability. I lead client-facing reports, support media agencies to optimize buys, and generate strategic insights that inform decisions for Fortune 500 brands. I'm excited to continue growing in the intersection of data, content, and marketing.…

Fernanda Zavala

Hi, I'm Fernanda Zavala, a data-driven media analyst with more than five years of experience in marketing and media audits for large-scale clients. I specialize in data analysis across TV, radio, digital, OOH, print, and cinema, and I thrive in collaborative teams with designers, developers, and clients. I communicate fluently in English and Spanish, and I pride myself on turning complex data into clear, actionable recommendations. Currently, I work with Ebiquity (Spain) as a Media Analyst, tracking and evaluating advertising performance using KPIs like CPM, CPC, and viewability. I lead client-facing reports, support media agencies to optimize buys, and generate strategic insights that inform decisions for Fortune 500 brands. I'm excited to continue growing in the intersection of data, content, and marketing.…

Available to hire

Hi, I’m Fernanda Zavala, a data-driven media analyst with more than five years of experience in marketing and media audits for large-scale clients. I specialize in data analysis across TV, radio, digital, OOH, print, and cinema, and I thrive in collaborative teams with designers, developers, and clients. I communicate fluently in English and Spanish, and I pride myself on turning complex data into clear, actionable recommendations.

Currently, I work with Ebiquity (Spain) as a Media Analyst, tracking and evaluating advertising performance using KPIs like CPM, CPC, and viewability. I lead client-facing reports, support media agencies to optimize buys, and generate strategic insights that inform decisions for Fortune 500 brands. I’m excited to continue growing in the intersection of data, content, and marketing.

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Language

English
Fluent
Spanish; Castilian
Fluent
French
Advanced
Portuguese
Intermediate

Work Experience

Marketing Analyst at Pirqa
December 22, 2016 - September 5, 2018
Led a team of three in managing the marketing department for a climbing academy. Planned and executed online and offline marketing campaigns, integrating all digital channels (social networks, web platforms, email marketing) and establishing strategic partnerships with banks, NGOs, and media companies. Developed copywriting and content strategies.
Content Moderator at Telus International
January 1, 2023 - September 23, 2025
Evaluated social media content across various Meta platforms based on internal policies. Ensured a safe user experience while maintaining high-quality standards on platforms.
Project Manager at Pro Brands (Perú)
December 31, 2021 - September 23, 2025
Led over 15 branding and communications campaigns for Peru government entities such as the Ministry of Transport and Communications (MTC), the Ministry of Education (MinEdu), the Commission for the Promotion of Peru for Export and Tourism (Prom Peru), the National Sanitation Services (SUNASS), as well as private companies. Served as primary point of contact between suppliers, including production houses, graphic designers, web developers, and clients.
Media Analyst at Ebiquity (Spain)
January 1, 2024 - Present
Media auditing for large-scale clients (Fortune 500), covering television, radio, print, OOH, digital, and cinema. Tracking and evaluating advertising performance through KPIs such as CPM, CPC, and viewability rate. Structuring, validating, and cleaning large volumes of data for metric-based decision-making. Generating strategic reports that translate data into actionable client recommendations.
Commercial Area Intern at Apoyo Consultoría (Perú)
December 31, 2018 - September 23, 2025
Assisted in commercial coordination with over 500 clients including executives and corporations. Drafted proposals, conducted research, and prepared reports and presentations for monthly client events.
Climbing Team Member at Peruvian National Climbing Team
January 1, 2021 - September 23, 2025
Competitive climber; represented Peru at national events; contributed to training, teamwork, and performance optimization.
Member at La Nave UP
December 31, 2017 - September 23, 2025
Collaborative space for innovation and creativity at the university; participated in initiatives promoting innovation and creativity.
Climbing Team Member at Universidad Pacífico Climbing Team
January 1, 2016 - September 23, 2025
Designed and implemented project timelines for the climbing team; coordinated activities and training.
Founder at Climberas
January 1, 2018 - September 15, 2020
Founder of Climberas, a project promoting climbing among women in Peru.

Education

Bachelor in Business Administration at Universidad del Pacífico
January 1, 2013 - January 1, 2018
Master in Advertising at Universidad Complutense de Madrid
January 1, 2023 - January 1, 2024

Qualifications

Bachelor's Degree in Business Administration
January 1, 2013 - January 1, 2018
Master in Advertising
January 1, 2023 - January 1, 2024

Industry Experience

Media & Entertainment, Professional Services, Education, Government, Telecommunications, Software & Internet, Non-Profit Organization, Travel & Hospitality
    paper Global Media Pricing Benchmarking for a Leading Automobile Manufacturer

    Partnered with a global premium automobile company to establish a robust and standardized evaluation of their media pricing performance across agencies and markets. Although satisfied with agency performance, the client had never systematically tracked year-on-year (YoY) media costs and sought a transparent, efficient, and scalable solution.