Hello, My name is Frederick Han and I am a brand designer and storyteller with over 20 years of experience across consumer and B2B brands. My work centers on turning complex ideas into clear, human experiences that connect people to products and purpose. I served as the lead on a two person internal team for Logitech’s first major rebrand, partnering with an external agency to define the core identity and support its rollout across packaging, product launches, and marketing touchpoints. Throughout my career at Logitech and LeapFrog, I have led brand systems, campaigns, and experiences in close collaboration with cross functional teams. I approach brand leadership as both creative and custodial, focused on clarity, consistency, and long term stewardship. Thank you for your time and consideration.

Frederic Han

Hello, My name is Frederick Han and I am a brand designer and storyteller with over 20 years of experience across consumer and B2B brands. My work centers on turning complex ideas into clear, human experiences that connect people to products and purpose. I served as the lead on a two person internal team for Logitech’s first major rebrand, partnering with an external agency to define the core identity and support its rollout across packaging, product launches, and marketing touchpoints. Throughout my career at Logitech and LeapFrog, I have led brand systems, campaigns, and experiences in close collaboration with cross functional teams. I approach brand leadership as both creative and custodial, focused on clarity, consistency, and long term stewardship. Thank you for your time and consideration.

Available to hire

Hello,
My name is Frederick Han and I am a brand designer and storyteller with over 20 years of experience across consumer and B2B brands. My work centers on turning complex ideas into clear, human experiences that connect people to products and
purpose. I served as the lead on a two person internal team for Logitech’s first major rebrand, partnering with an external agency to define the core identity and support its rollout across packaging, product launches, and marketing touchpoints. Throughout my career at Logitech and LeapFrog, I have led brand systems, campaigns, and experiences in close collaboration with cross functional teams. I approach brand leadership as both creative and custodial, focused on clarity, consistency, and long term stewardship. Thank you for your time and consideration.

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Experience Level

Work Experience

Lead Designer - Brand Experience/Packaging at Logitech
May 1, 2012 - March 1, 2025
Led end-to-end creative across global brand campaigns, product launches, and packaging systems spanning both consumer and B2B categories. Built cohesive brand systems and visual narratives that unified marketing across digital, retail, and channel programs. Collaborated cross-functionally with product, marketing, industrial design, and engineering to ensure brand alignment and consistent storytelling from concept through production.
Art Director at LeapFrog Enterprises, Inc.
June 1, 2003 - May 1, 2012
Led brand evolution across digital, retail, and experiential spaces—designing in-store environments and large-scale trade show installations. Built cohesive design systems and brand foundations that unified creative teams and partners around a clear, consistent visual language. Directed lifestyle and product photo shoots to ensure high-quality narrative-driven design.

Education

BFA Illustration at Academy of Art University
January 11, 2030 - June 10, 2026

Qualifications

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Industry Experience

Consumer Goods, Media & Entertainment, Professional Services

Experience Level

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