Hello,
My name is Frederick Han and I am a brand designer and storyteller with over 20 years of experience across consumer and B2B brands. My work centers on turning complex ideas into clear, human experiences that connect people to products and
purpose. I served as the lead on a two person internal team for Logitech’s first major rebrand, partnering with an external agency to define the core identity and support its rollout across packaging, product launches, and marketing touchpoints. Throughout my career at Logitech and LeapFrog, I have led brand systems, campaigns, and experiences in close collaboration with cross functional teams. I approach brand leadership as both creative and custodial, focused on clarity, consistency, and long term stewardship. Thank you for your time and consideration.
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