Allegra! I am designer from Lucerne and I design like some people DJ: mixing strategy with instinct, research with intuition, and always keeping the crowd (your audience) in mind. My background spans UX/UI, hardware interfaces, and graphic design , but the common thread is simple: making things work beautifully for people. I’m not here to decorate; I’m here to translate business goals and human needs into experiences that stand out, stick, and scale. Usability isn’t an afterthought , it’s the core. If it doesn’t flow, it fails. I make sure your product not only looks great but feels effortless to use. And yes, the visuals matter: bold, distinctive graphic design that makes your brand instantly recognizable. Strengths? I’ll give you three: 1. Clarity out of chaos: I turn messy ideas into a clean, intuitive direction. 2. Stakeholder whisperer: I listen, connect dots, and make sure every voice matters without losing focus. 3. Impact over noise: I design for attention, usability, and loyalty, not just likes. > In short: I make people stop, notice, use, and remember **_Website not available. Sign in: https://www.twine.net/signup_ **Employment and project experience** **Selfemployed - fifi Design** _Jannuary 2025 - Today_ **UX Principal** Hamilton medical AG _June 2022 - November 2023_ **UX| UI | Graphic Designer** Milani design&consulting _April 2017 - February 2022_ **Industrial & Graphic Designer** Sensile Medical AG _October 2013 - March 2017_…Allegra! I am designer from Lucerne and I design like some people DJ: mixing strategy with instinct, research with intuition, and always keeping the crowd (your audience) in mind. My background spans UX/UI, hardware interfaces, and graphic design , but the common thread is simple: making things work beautifully for people. I’m not here to decorate; I’m here to translate business goals and human needs into experiences that stand out, stick, and scale. Usability isn’t an afterthought , it’s the core. If it doesn’t flow, it fails. I make sure your product not only looks great but feels effortless to use. And yes, the visuals matter: bold, distinctive graphic design that makes your brand instantly recognizable. Strengths? I’ll give you three: 1. Clarity out of chaos: I turn messy ideas into a clean, intuitive direction. 2. Stakeholder whisperer: I listen, connect dots, and make sure every voice matters without losing focus. 3. Impact over noise: I design for attention, usability, and loyalty, not just likes. > In short: I make people stop, notice, use, and remember **_Website not available. Sign in: https://www.twine.net/signup_ **Employment and project experience** **Selfemployed - fifi Design** _Jannuary 2025 - Today_ **UX Principal** Hamilton medical AG _June 2022 - November 2023_ **UX| UI | Graphic Designer** Milani design&consulting _April 2017 - February 2022_ **Industrial & Graphic Designer** Sensile Medical AG _October 2013 - March 2017_WWWW…