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I'm Filipe Magalhães Moreira, a global marketing and CX strategist with 20 years of experience shaping brand development and end-to-end customer journeys. I connect creativity, data, and technology to accelerate growth for retail, consumer goods, and telecom brands, building omnichannel experiences that resonate across touchpoints. I'm a curious, purpose-driven leader who values sustainability and rigorous process optimization, and I stay energized through regular Pilates, CrossFit, and mindfulness to sustain focus and performance. In my career I have built and led strategic planning and CX functions, defined integrated brand and marketing strategies, led CX research and service design, and partnered with product, tech, and data teams to measure impact and optimize experiences. I excel at turning market intelligence and behavioral insights into actionable strategies, driving cross-functional alignment, and mentoring teams to deliver transformative results in complex organizations.…I'm Filipe Magalhães Moreira, a global marketing and CX strategist with 20 years of experience shaping brand development and end-to-end customer journeys. I connect creativity, data, and technology to accelerate growth for retail, consumer goods, and telecom brands, building omnichannel experiences that resonate across touchpoints. I'm a curious, purpose-driven leader who values sustainability and rigorous process optimization, and I stay energized through regular Pilates, CrossFit, and mindfulness to sustain focus and performance. In my career I have built and led strategic planning and CX functions, defined integrated brand and marketing strategies, led CX research and service design, and partnered with product, tech, and data teams to measure impact and optimize experiences. I excel at turning market intelligence and behavioral insights into actionable strategies, driving cross-functional alignment, and mentoring teams to deliver transformative results in complex organizations.

Filipe Magalhães Moreira

Brand Strategist, Marketing Strategist, Creative Director, +5

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I'm Filipe Magalhães Moreira, a global marketing and CX strategist with 20 years of experience shaping brand development and end-to-end customer journeys. I connect creativity, data, and technology to accelerate growth for retail, consumer goods, and telecom brands, building omnichannel experiences that resonate across touchpoints. I'm a curious, purpose-driven leader who values sustainability and rigorous process optimization, and I stay energized through regular Pilates, CrossFit, and mindfulness to sustain focus and performance. In my career I have built and led strategic planning and CX functions, defined integrated brand and marketing strategies, led CX research and service design, and partnered with product, tech, and data teams to measure impact and optimize experiences. I excel at turning market intelligence and behavioral insights into actionable strategies, driving cross-functional alignment, and mentoring teams to deliver transformative results in complex organizations.…I'm Filipe Magalhães Moreira, a global marketing and CX strategist with 20 years of experience shaping brand development and end-to-end customer journeys. I connect creativity, data, and technology to accelerate growth for retail, consumer goods, and telecom brands, building omnichannel experiences that resonate across touchpoints. I'm a curious, purpose-driven leader who values sustainability and rigorous process optimization, and I stay energized through regular Pilates, CrossFit, and mindfulness to sustain focus and performance. In my career I have built and led strategic planning and CX functions, defined integrated brand and marketing strategies, led CX research and service design, and partnered with product, tech, and data teams to measure impact and optimize experiences. I excel at turning market intelligence and behavioral insights into actionable strategies, driving cross-functional alignment, and mentoring teams to deliver transformative results in complex organizations.

Available to hire

I’m Filipe Magalhães Moreira, a global marketing and CX strategist with 20 years of experience shaping brand development and end-to-end customer journeys. I connect creativity, data, and technology to accelerate growth for retail, consumer goods, and telecom brands, building omnichannel experiences that resonate across touchpoints. I’m a curious, purpose-driven leader who values sustainability and rigorous process optimization, and I stay energized through regular Pilates, CrossFit, and mindfulness to sustain focus and performance.

In my career I have built and led strategic planning and CX functions, defined integrated brand and marketing strategies, led CX research and service design, and partnered with product, tech, and data teams to measure impact and optimize experiences. I excel at turning market intelligence and behavioral insights into actionable strategies, driving cross-functional alignment, and mentoring teams to deliver transformative results in complex organizations.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

Work Experience

Head of Strategic Planning & CX; Board Member at Portugal’s leading independent communications group

January 1, 2024 - Present

Built and led the Strategic Planning function, introducing modern tools and workflows. Led brand creation, development and nurturing for large-scale brands across multiple sectors. Defined integrated brand/marketing strategies and ensured cross-functional alignment. Led global and local CX research and converted findings into action. Turned data, market intelligence and behaviour analysis into consumer insights. Directed UX research and service design to deliver end-to-end consumer/user journeys. Mapped CX and designed customer journeys across physical/digital touchpoints. Partnered with product/tech and data/performance teams to optimise experiences and measure impact. Applied AI/automation (synthetic personas, insight clustering, touchpoint audits, research copilots). Ensured UX/UI coherence with marketing/communication strategy and user needs.

Head of Strategic Planning & CX; Board Member at Fullsix

January 1, 2024 - Present

Led strategic planning and customer experience initiatives for a top Portuguese communications group. Built and led the Strategic Planning function, defined integrated brand/marketing strategies, and aligned cross-functional teams. Directed CX research and service design, mapped omnichannel journeys, and applied AI/automation to insights. Partnered with product/tech and data/performance teams to optimize experiences and measure impact; ensured UX/UI coherence with marketing strategy.