As a Creative Designer/Art Director, I develop creative solutions for multiple international markets across diverse design platforms, focusing on big brands while staying true to my love of bespoke, innovative work. I’m always excited about telling a brand’s story, creating designs that engage, resonate, and deliver meaningful results. Good storytelling, striking typography, and bold, memorable design — that’s the essence guiding everything I create. I combine effective communication, thorough research, strategic planning, and collaborative teamwork. I’m always excited about telling a brand’s story, creating designs that engage, resonate, and deliver meaningful results. Good storytelling, striking typography, and bold, memorable design — that’s the essence guiding everything I create.

Gracjana Filipkowska

As a Creative Designer/Art Director, I develop creative solutions for multiple international markets across diverse design platforms, focusing on big brands while staying true to my love of bespoke, innovative work. I’m always excited about telling a brand’s story, creating designs that engage, resonate, and deliver meaningful results. Good storytelling, striking typography, and bold, memorable design — that’s the essence guiding everything I create. I combine effective communication, thorough research, strategic planning, and collaborative teamwork. I’m always excited about telling a brand’s story, creating designs that engage, resonate, and deliver meaningful results. Good storytelling, striking typography, and bold, memorable design — that’s the essence guiding everything I create.

Available to hire

As a Creative Designer/Art Director, I develop creative solutions for multiple international markets across diverse design platforms, focusing on big brands while staying true to my love of bespoke, innovative work. I’m always excited about telling a brand’s story, creating designs that engage, resonate, and deliver meaningful results. Good storytelling, striking typography, and bold, memorable design — that’s the essence guiding everything I create.

I combine effective communication, thorough research, strategic planning, and collaborative teamwork. I’m always excited about telling a brand’s story, creating designs that engage, resonate, and deliver meaningful results. Good storytelling, striking typography, and bold, memorable design — that’s the essence guiding everything I create.

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Language

English
Fluent
Polish
Fluent

Work Experience

Senior Designer / Creative Lead at Canadian Premier League
January 1, 2024 - December 31, 2025
Led creative across 8 teams and 4 departments, managing a design team while remaining hands-on. Streamlined workflows and automated campaigns (Matchups, Schedules, Previews, Playoffs, Finals), boosting efficiency. Delivered launches and engagement initiatives, driving an additional $700K in seasonal revenue. Directed Season 6 and 2024 Playoffs & Finals creative, producing cohesive multi-platform campaigns that elevated brand presence.
Freelance Creative Designer / Art Director at Good Fun Design
January 1, 2013 - December 31, 2023
Led and delivered global 360 campaigns, branding and rebranding projects, events, print, digital, and production work, as well as pitches.
Senior Designer / Brand Identity at Yoox Net-a-Porter Group (YNAP)
January 1, 2016 - December 31, 2016
Directed brand refresh and visual communications, including the inaugural Capital Markets Day. Produced cross-functional materials aligning all departments to a unified global brand vision.
Senior Designer / Concept Design at Edelman
January 1, 2015 - December 31, 2015
Produced TRESemmé brand guidelines, Shell reports, and Kellogg's experiential campaigns. Combined strategy with strong design systems across formats.
Designer at Ogilvy & Mather
January 1, 2010 - December 31, 2013
Worked closely with the Global Creative Director on global campaigns, pitches, and new business. Delivered work for Dove, BP, American Express, TTC, Toblerone, and Philips, contributing to a £50M global pitch win for Philips (Amsterdam).
Designer at FIVE33 (Dentsu/Carat Global, acquired by Legendary Entertainment)
January 1, 2005 - December 31, 2010
Supported experiential, campaign, and entertainment design for major film properties and global brands, working within a small core team alongside the Creative Director and external production partners. Contributed to campaigns and designed creative for Disney, Pixar, Reebok, adidas, and Universal Music UK, as well as films including The Hitchhiker’s Guide to the Galaxy, Cars, Ratatouille, and the Narnia trilogy.

Education

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Qualifications

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Industry Experience

Consumer Goods, Computers & Electronics, Financial Services, Media & Entertainment, Professional Services, Retail, Telecommunications, Travel & Hospitality, Other
    uniE621 BRANDING and PACKAGING
    KAWA BRANDING PACKAGING We were tasked with developing a refreshed brand identity that would align with Kawa’s reputation as a modern brand. That brand would then be translated on everything - from the inside of their cafe to the coffee bags themselves. Our design for Kara coffee packaging was a bold and illustrative design that really showcased the brand’s vibrancy. We used vivid colors, clean lines and organic shapes to create a striking aesthetic that makes the product stand out on shelves. The Kara coffee packaging is next-level gorgeous. The packaging feels both minimal and tropical, with a beautiful typographic logo and a modern colour schemes. From concept to final execution. KAWA
    uniE621 EDITORIAL and DIGITAL
    BURGUNDY EDITORIAL DIGITAL Burgundy’s ESG Report for 2022 is a detailed record that highlights the company’s commitment to integrating ESG considerations into its investment philosophy. It also marks a significant step in the company’s journey towards rebranding. The report has been carefully crafted with particular attention given to photography and color schemes that align with the company’s future vision. It is essential to recognize the significance of a successful rebrand that conveys a clear message to stakeholders and clients. Concept to final execution. BURGUNDY
    uniE621 BRANDING PRINT + AV DIGITAL + STRATEGY
    GT3-CUP+ YOKOHAMA BRANDING PRINT + AV DIGITAL + STRATEGY Yokohama tasked us with creating a video for the upcoming 2019 GT3 Cup, and based on this we created the Shaving Seconds brand.  As part of the brand we created a video, photography, promotional design and digital content, as well as strategy. We broke down the core product benefits into two distinct sections: Product/Info and Stories. Next we built the visual language with bold graphics and style photography Finally, we used epic journey photography to showcase the Yokohama story. The video itself was a story about Parker Thompson and the Yokohama team and the work that goes into the GT3 Cup. The video was done in a documentary style, following Parker through his day at the track, followed by some of his greatest moments during races. All the creativity was inspired by the story and its content Concept to final execution. YOKOHAMA, GT3CUP