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Hi, I'm Fiorella, a growth-focused digital marketer with over 5 years of experience working across banking, automotive, and luxury e-commerce sectors in Latin America, Europe, and Asia. I specialize in full-funnel strategies that drive acquisition, activation, retention, and referral. I've had the pleasure of tripling monthly sales and significantly boosting user activation by blending data-driven insights with sharp execution. I thrive in fast-paced environments where strategic experimentation and strong analytics lead the way. Skilled in Meta & Google Ads, CRM, SEO, CRO, A/B testing, and automation, I am always eager to drive growth and bring creative solutions to dynamic teams.…Hi, I'm Fiorella, a growth-focused digital marketer with over 5 years of experience working across banking, automotive, and luxury e-commerce sectors in Latin America, Europe, and Asia. I specialize in full-funnel strategies that drive acquisition, activation, retention, and referral. I've had the pleasure of tripling monthly sales and significantly boosting user activation by blending data-driven insights with sharp execution. I thrive in fast-paced environments where strategic experimentation and strong analytics lead the way. Skilled in Meta & Google Ads, CRM, SEO, CRO, A/B testing, and automation, I am always eager to drive growth and bring creative solutions to dynamic teams.

Fiorella Oliva

Digital Marketer, Marketing Strategist, Growth Marketer, +3

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Hi, I'm Fiorella, a growth-focused digital marketer with over 5 years of experience working across banking, automotive, and luxury e-commerce sectors in Latin America, Europe, and Asia. I specialize in full-funnel strategies that drive acquisition, activation, retention, and referral. I've had the pleasure of tripling monthly sales and significantly boosting user activation by blending data-driven insights with sharp execution. I thrive in fast-paced environments where strategic experimentation and strong analytics lead the way. Skilled in Meta & Google Ads, CRM, SEO, CRO, A/B testing, and automation, I am always eager to drive growth and bring creative solutions to dynamic teams.…Hi, I'm Fiorella, a growth-focused digital marketer with over 5 years of experience working across banking, automotive, and luxury e-commerce sectors in Latin America, Europe, and Asia. I specialize in full-funnel strategies that drive acquisition, activation, retention, and referral. I've had the pleasure of tripling monthly sales and significantly boosting user activation by blending data-driven insights with sharp execution. I thrive in fast-paced environments where strategic experimentation and strong analytics lead the way. Skilled in Meta & Google Ads, CRM, SEO, CRO, A/B testing, and automation, I am always eager to drive growth and bring creative solutions to dynamic teams.

Available to hire

Hi, I’m Fiorella, a growth-focused digital marketer with over 5 years of experience working across banking, automotive, and luxury e-commerce sectors in Latin America, Europe, and Asia. I specialize in full-funnel strategies that drive acquisition, activation, retention, and referral. I’ve had the pleasure of tripling monthly sales and significantly boosting user activation by blending data-driven insights with sharp execution.

I thrive in fast-paced environments where strategic experimentation and strong analytics lead the way. Skilled in Meta & Google Ads, CRM, SEO, CRO, A/B testing, and automation, I am always eager to drive growth and bring creative solutions to dynamic teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Intermediate

Work Experience

DIGITAL MARKETING MANAGER at ITW Global Fasteners - Germany (Automotive)

January 1, 2025 - Present

Tripled monthly sales by scaling Meta & Google Ads with segmented targeting, AI creatives, and full-funnel testing. Boosted conversion rate from 0.8% to 2.3% through CRO tactics, UX improvements, and GA4-powered analytics. Drove €5K/month via SEO content strategy and 150+ storytelling assets across digital channels. Launched multi-channel funnel for new products, resulting in 35% uplift in launch-driven revenue. Increased email revenue by €3K/month by deploying automated flows with dynamic content and AI-powered segmentation.

DIGITAL MARKETING MANAGER at ITW Global Fasteners - Germany (Automotive)

January 1, 2025 - Present

Tripled monthly sales by scaling Meta and Google Ads using segmented targeting, AI creatives, and full-funnel testing. Raised conversion rate from 0.8% to 2.3% through CRO tactics and GA4 analytics. Generated €5K/month through SEO content and storytelling assets. Launched a multi-channel funnel for new products, driving 35% revenue uplift at launch. Increased email revenue by €3K/month via automated flows and AI segmentation.

Digital Marketing Manager at ITW Global Fasteners - Germany (Automotive)

January 1, 2025 - Present

Tripled monthly sales by scaling campaigns on Meta and Google Ads using segmented targeting, AI-driven creatives, and full-funnel testing. Increased conversion rate from 0.8% to 2.3% through CRO tactics and UX improvements powered by GA4 analytics. Generated €5K/month via SEO content strategy deploying 150+ storytelling assets. Launched a multi-channel funnel for new product launches, resulting in a 35% revenue uplift. Enhanced email marketing revenue by €3K/month with automated flows and AI-powered segmentation.

DIGITAL MARKETING GROWTH HACKER SENIOR at Interbank - Perú (Banking)

December 31, 2024 - July 10, 2025

Tripled account activation and card activation by scaling automated CRM flows and A/B-tested onboarding. Drove +45% growth in account sales with targeted digital acquisition strategies. Boosted CTR by 30% and cut CPA by 15% through full-funnel performance experiments on Meta & Google Ads. Managed €350K+ performance budget, maximizing ROI by 120% and cutting CAC by 35% through strategic channel allocation and creative testing. Built automated dashboards, reducing reporting time by 40% and accelerating decision-making. Increased app adoption by 45% by optimizing segmented onboarding flows, CRM automation, and retention content. Reduced bounce rate by 20% across CRM, web, and app through UX fixes informed by Adobe Analytics. Launched a full-funnel media mix across 5 digital channels, boosting engagement and activation at every touchpoint. Raised tool adoption from 65% to 83% in 6 months by training 1,500+ employees through the ‘Digital Allies’ enablement program. Achieved a +35% lif

DIGITAL MARKETING GROWTH HACKER SENIOR at Réhahn Photography – Vietnam (E-commerce & Luxury)

December 31, 2024 - July 10, 2025

Tripled account and card activation through automated CRM flows and onboarding A/B tests. Achieved 45% growth in account sales with targeted acquisition strategies. Increased CTR by 30% and reduced CPA by 15% through performance experiments on Meta and Google Ads. Managed €350K+ budget, boosting ROI by 120% and decreasing CAC by 35%. Built automated dashboards to streamline reporting. Raised app adoption by 45% with optimized onboarding and retention content. Reduced bounce rates by 20% via UX fixes based on Adobe Analytics. Led a full-funnel digital media mix across 5 channels. Developed the 'Digital Allies' enablement program training 1,500+ employees and increased digital culture by 35% within a 6,000-employee organization through internal campaigns.

Digital Marketing Growth Hacker Senior at Réhahn Photography – Vietnam (E-commerce & Luxury)

December 31, 2024 - July 10, 2025

Tripled account and card activation rates by scaling automated CRM flows and A/B testing onboarding processes. Achieved over 45% growth in account sales via targeted digital acquisition strategies. Improved CTR by 30% and lowered CPA by 15% through full-funnel experiments on Meta and Google Ads. Managed a €350K+ performance budget, maximizing ROI by 120% and cutting CAC by 35%. Built automated dashboards to reduce reporting time by 40%, accelerating decision making. Raised app adoption by 45% by optimizing segmented onboarding and retention content and reduced bounce rates by 20% with UX fixes based on Adobe Analytics. Trained 1,500+ employees, lifting tool adoption and advancing digital culture within the organization.

MARKETING & COMMUNICATION ANALYST at ITW Global Fasteners - Germany (Automotive)

August 31, 2024 - July 10, 2025

Drove a 50% increase in qualified traffic in 3 months by leading the end-to-end rollout of a targeted growth content strategy. Boosted CTR by 25% and reduced bounce rate by 20% through data-driven UX testing, A/B experimentation, and GA4-led optimization. Lifted inbound traffic by 50% in 3 months by deploying 50+ full-funnel assets across paid and email. Launched a fully optimized Digital Showroom, accelerating product visibility by 40% and driving a 15% increase in demo requests from high-intent users.

MARKETING & COMMUNICATION ANALYST at ITW Global Fasteners - Germany (Automotive)

August 31, 2024 - July 10, 2025

Led the end-to-end rollout of a targeted growth content strategy, driving a 50% increase in qualified traffic within 3 months. Improved CTR by 25% and reduced bounce rate by 20% through UX testing, A/B experimentation, and GA4 optimization. Deployed 50+ full-funnel assets across paid and email channels, increasing inbound traffic by 50%. Launched a fully optimized Digital Showroom that increased product visibility by 40% and demo requests from high-intent users by 15%.

Marketing & Communication Analyst at ITW Global Fasteners - Germany (Automotive)

August 31, 2024 - July 10, 2025

Led the end-to-end rollout of a targeted growth content strategy, driving a 50% increase in qualified traffic within three months. Improved CTR by 25% and reduced bounce rate by 20% through data-driven UX testing, A/B experimentation, and GA4 optimization. Deployed 50+ full-funnel assets across paid and email channels, lifting inbound traffic by 50%. Launched a fully optimized Digital Showroom, increasing product visibility by 40% and boosting demo requests by 15%.

DIGITAL MARKETING GROWTH HACKER MIDDLE at Interbank - Perú (Banking)

April 30, 2022 - July 10, 2025

Focused on growth marketing initiatives within the banking sector, contributed to digital acquisition and activation strategies with measurable success.

DIGITAL MARKETING GROWTH HACKER MIDDLE at Interbank - Perú (Banking)

April 30, 2022 - July 10, 2025

Drove performance marketing growth through full-funnel experiments and CRM automation, leading to significant increases in user activation and sales metrics.

Digital Marketing Growth Hacker Middle at Interbank - Perú (Banking)

April 30, 2022 - July 10, 2025

Engaged in full-funnel digital marketing strategies to boost user activation and acquisition, contributing to scaling digital growth initiatives within the bank.