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I am a Digital Marketing Expert based in Bekasi, Indonesia with over 15 years of experience driving growth through data-driven strategies, online campaigns, and AI-powered marketing. I specialize in designing and executing marketing programs that align with business goals while continuously optimizing ROI through analytics and automation. I enjoy sharing knowledge and building high-performing teams across marketing, sales, and product functions. I have a passion for training and teaching, from corporate teams to university students. I design engaging curricula, mentor colleagues, and translate complex data into clear, actionable insights that improve performance. My approach blends creativity with rigorous measurement to turn ideas into measurable results for brands at all stages.…I am a Digital Marketing Expert based in Bekasi, Indonesia with over 15 years of experience driving growth through data-driven strategies, online campaigns, and AI-powered marketing. I specialize in designing and executing marketing programs that align with business goals while continuously optimizing ROI through analytics and automation. I enjoy sharing knowledge and building high-performing teams across marketing, sales, and product functions. I have a passion for training and teaching, from corporate teams to university students. I design engaging curricula, mentor colleagues, and translate complex data into clear, actionable insights that improve performance. My approach blends creativity with rigorous measurement to turn ideas into measurable results for brands at all stages.

Wibo

Digital Marketer, Performance Marketer, Marketing Strategist, +3

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I am a Digital Marketing Expert based in Bekasi, Indonesia with over 15 years of experience driving growth through data-driven strategies, online campaigns, and AI-powered marketing. I specialize in designing and executing marketing programs that align with business goals while continuously optimizing ROI through analytics and automation. I enjoy sharing knowledge and building high-performing teams across marketing, sales, and product functions. I have a passion for training and teaching, from corporate teams to university students. I design engaging curricula, mentor colleagues, and translate complex data into clear, actionable insights that improve performance. My approach blends creativity with rigorous measurement to turn ideas into measurable results for brands at all stages.…I am a Digital Marketing Expert based in Bekasi, Indonesia with over 15 years of experience driving growth through data-driven strategies, online campaigns, and AI-powered marketing. I specialize in designing and executing marketing programs that align with business goals while continuously optimizing ROI through analytics and automation. I enjoy sharing knowledge and building high-performing teams across marketing, sales, and product functions. I have a passion for training and teaching, from corporate teams to university students. I design engaging curricula, mentor colleagues, and translate complex data into clear, actionable insights that improve performance. My approach blends creativity with rigorous measurement to turn ideas into measurable results for brands at all stages.

Available to hire

I am a Digital Marketing Expert based in Bekasi, Indonesia with over 15 years of experience driving growth through data-driven strategies, online campaigns, and AI-powered marketing. I specialize in designing and executing marketing programs that align with business goals while continuously optimizing ROI through analytics and automation. I enjoy sharing knowledge and building high-performing teams across marketing, sales, and product functions.

I have a passion for training and teaching, from corporate teams to university students. I design engaging curricula, mentor colleagues, and translate complex data into clear, actionable insights that improve performance. My approach blends creativity with rigorous measurement to turn ideas into measurable results for brands at all stages.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Indonesian

Fluent

English

Advanced

Work Experience

Head of Digital Marketing at Alfabeta

December 1, 2020 - October 1, 2025

Developed and executed digital marketing strategies to achieve top-line and bottom-line targets; partnered with top management to drive innovation and diversification; collaborated with sales and operations to grow key accounts, ensure delivery commitments, collections, and client satisfaction; identified opportunities for business expansion in new markets.

Digital Marketing Trainer at Rumah Siap Kerja

December 1, 2024 - July 1, 2025

Designed and delivered digital marketing training; created teaching materials informed by contemporary research; delivered modules across multiple subject areas; planned objectives and material development; contributed to planning and development of training programs.

Digital Marketing Lecturer at Trisakti University

November 1, 2023 - November 1, 2024

Maintained up-to-date understanding of digital marketing tools and techniques; designed teaching materials informed by research; delivered modules and supported student development; contributed to planning and objectives.

Head of Digital Marketing Strategy at Raiz Invest Indonesia

November 1, 2018 - October 1, 2019

Supported day-to-day marketing activities; coordinated online marketing strategies with internal and international teams; facilitated approvals and flawless execution of online campaigns; contributed to brand development and event-based marketing; defined promotions, campaigns, budgets, and performance metrics; provided analytical reporting on leads and costs.

Digital Marketing Analyst SEA Region at Bluefox International

October 1, 2017 - October 1, 2018

Produced world-wide reports by country; analyzed leads, ROI, CPL, CPA and other metrics; guided regional teams on SEM/SEO, social media and other digital channels; delivered training and campaign optimization guidance; managed email marketing and analytics workflows.

Project Manager & Digital Marketing Trainer at PT Indodev Niaga Internet

January 1, 2017 - September 1, 2017

Created project plans, timelines, work breakdown structures; delivered training to digital marketing staff; monitored performance and outcomes; provided new ideas to improve product image and customer satisfaction; ensured scope and change control; communicated solutions to clients.

E-commerce & Digital Marketing Manager at PT Raja Listrik Indonesia

July 1, 2011 - December 1, 2016

Defined ecommerce architecture and promotion calendars; planned budgets and campaigns; trained and managed digital marketing staff; analyzed and improved website performance; managed online advertising and partnerships; reported performance to top management.

Digital Marketing Manager at East International Company

December 1, 2007 - October 1, 2008

Planned and executed web, SEO/SEM campaigns; managed content and newsletters; tracked, reported, and analyzed digital performance; created and improved creative content across digital channels.