I am a data-driven digital marketing enthusiast with a strong foundation in service excellence and customer experience, currently specializing in social media strategy and content optimization. Trained through Revo U’s Full Stack Digital Marketing program, I develop insight-led strategies grounded in audience behavior, content trends, and performance analytics. In a recent project, I increased profile visits by 25% and improved click-through rate by 8.51% through content and messaging optimization. Combining analytic thinking with a customer-centric mindset, I am eager to contribute to digital marketing roles focused on social media growth and performance.

Fira Oktaviani

I am a data-driven digital marketing enthusiast with a strong foundation in service excellence and customer experience, currently specializing in social media strategy and content optimization. Trained through Revo U’s Full Stack Digital Marketing program, I develop insight-led strategies grounded in audience behavior, content trends, and performance analytics. In a recent project, I increased profile visits by 25% and improved click-through rate by 8.51% through content and messaging optimization. Combining analytic thinking with a customer-centric mindset, I am eager to contribute to digital marketing roles focused on social media growth and performance.

Available to hire

I am a data-driven digital marketing enthusiast with a strong foundation in service excellence and customer experience, currently specializing in social media strategy and content optimization. Trained through Revo U’s Full Stack Digital Marketing program, I develop insight-led strategies grounded in audience behavior, content trends, and performance analytics. In a recent project, I increased profile visits by 25% and improved click-through rate by 8.51% through content and messaging optimization.

Combining analytic thinking with a customer-centric mindset, I am eager to contribute to digital marketing roles focused on social media growth and performance.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Full Stack Digital Marketing (Skena Rasa) [Group Project] at Skena Rasa (Revo U Group Project)
October 1, 2025 - February 1, 2026
Optimized social media content and call-to-action strategy to strengthen profile performance, increasing profile visits by 25% and improving overall audience engagement. Refined organic content strategy by shifting from low-demand keywords to high-intent 'Makan Siang' search queries, expanding potential search reach by over 70% based on keyword volume analysis. Enhanced paid advertising performance by optimizing ad creatives and aligning messaging with audience preferences, resulting in an 8.51% increase in CTR.
Full Stack Digital Marketing (Group Project) at Skena Rasa (Revo U Group Project)
October 1, 2025 - February 1, 2026
Optimized social media content and call-to-action strategy to strengthen profile performance, increasing profile visits by 25% and improving overall audience engagement. Refined organic content strategy by shifting from low-demand keywords to high-intent keywords, expanding potential search reach by over 70% based on keyword volume analysis. Enhanced paid advertising performance by optimizing ad creatives and aligning messaging with audience preferences, resulting in an 8.51% CTR.
Accounting at PT Global Arrow
May 1, 2023 - Present
Enhanced invoicing and tracking systems, contributing to improved financial management and supporting a 30% increase in overall revenue.
Accountant at PT Global Arrow
May 1, 2023 - Present
Enhanced invoicing and tracking systems, contributing to improved financial management and supporting a 30% increase in overall revenue. Monitored and maintained 22+ financial records, payment receipts, and related documentation for audit purposes.
Executive Administration at Performing Consulting
June 1, 2021 - April 1, 2023
Provided executive-level administrative support to 5+ senior team members, managing 5+ monthly meetings and coordinating domestic and international travel arrangements to ensure seamless operational efficiency. Coordinated logistics for 5+ events, conferences, and workshops with 50–200 attendees each, overseeing venue selection, vendor coordination, and participant management to ensure on-time and successful execution.
Personal Assistant at PT Satu Sinergi
October 1, 2020 - May 1, 2021
Managed strategic calendars, executive communications, and administrative workflows for 2 Directors, handling 3+ weekly correspondences while ensuring effective priority and seamless schedule execution. Planned and coordinated 5+ end-to-end business trips (flights, accommodations, ground transportation), resolving last-minute changes to maintain operational continuity and enable directors to focus on strategic decision-making.

Education

Diploma in Hospitality Studies at Pandawa Budi Luhur Vocational High School
February 1, 2013 - May 1, 2016
Full Stack Digital Marketing (Non-Degree Program) at Revo U
October 1, 2025 - February 1, 2026
Diploma in Hospitality Studies at Pandawa Budi Luhur Vocational High School
February 1, 2013 - May 1, 2016
Full Stack Digital Marketing (Non-Degree Program) at Revo U
October 1, 2025 - February 1, 2026

Qualifications

Full Stack Digital Marketing, Revo U
February 1, 2026 - April 28, 2026
BN SP Certification
February 1, 2026 - April 28, 2026
Full Stack Digital Marketing - Revo U
October 1, 2025 - April 28, 2026
Digital Marketing, BN SP Certification
January 11, 2030 - February 1, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services