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I'm a digital marketing specialist with 5+ years of experience building performance-driven campaigns across APAC. I specialize in SEO, SEM, email marketing, and content marketing, and I'm currently pursuing a master’s degree in Digital Business Communications to sharpen my skills. I love turning data into actionable marketing strategies that grow revenue and engagement.…

Muhammad Firhat

Content Strategist, Growth Marketer, Marketing Strategist, +2

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I'm a digital marketing specialist with 5+ years of experience building performance-driven campaigns across APAC. I specialize in SEO, SEM, email marketing, and content marketing, and I'm currently pursuing a master’s degree in Digital Business Communications to sharpen my skills. I love turning data into actionable marketing strategies that grow revenue and engagement.…

Available to hire

I’m a digital marketing specialist with 5+ years of experience building performance-driven campaigns across APAC. I specialize in SEO, SEM, email marketing, and content marketing, and I’m currently pursuing a master’s degree in Digital Business Communications to sharpen my skills. I love turning data into actionable marketing strategies that grow revenue and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Indonesian

Fluent

Malay

Intermediate

Work Experience

Google Ads Digital Marketing Campaign Consultant at TD CX (on behalf of Google)

December 1, 2023 - August 31, 2025

Consulted Google Ads campaign components including assets, bidding strategies, CPC/CPA. Managed a portfolio of 300+ SMBs on Google Ads with substantial quarterly revenue. Created and implemented campaign strategies with keyword research and analysis. Provided strategic marketing guidance, helping to meet or exceed targets and drive revenue in the first quarter.

Assistant Manager, Digital Marketing at WORQ

July 1, 2022 - May 31, 2023

Led cross-functional web revamp and operations, driving a 43% lift in organic leads. Formulated go-to-market strategy for a new product with an 80% pre-launch occupancy rate. Improved paid social performance (Meta) with +290% landing page views and -87% cost per result in 3 months. Audited on-page/technical SEO and advised IT; led email marketing with drip workflows; managed UX/content for product pages and spearheaded an SEO content strategy; supervised interns and training.

Senior Executive, Digital Campaign at WORQ

April 1, 2022 - June 30, 2022

Spearheaded campaign marketing strategy, generating 48,715 impressions and 328 clicks in 9 days. Supported app marketing with an offline internal campaign, acquiring 213 new users in 2 weeks. Coordinated cross-functional teams across business development, social media, partnerships, digital marketing, and design for campaign creation and optimization.

Senior Executive, SEO Content Writer at InCorp Indonesia (formerly Cekindo)

October 1, 2020 - April 30, 2022

Ran SEO content initiatives, driving measurable gains in rankings and conversions; refined content for e-commerce categories according to SEO best practices; mentored onboarding interns and led training on SEO and content writing.

Executive, English Content Specialist at InCorp Indonesia (formerly Cekindo)

October 1, 2019 - October 31, 2020

Revamped email marketing content, achieving +463% increases in clicks. Streamlined value-prop copy on website pop-up, boosting +1,380% new email subscribers. Created compelling content for social media, email, and offline advertising; built online partnerships for link-building; contributed to multi-channel content strategies.